Complete HbbTV platform

HbbTV will provide broadcasters the tools needed to join the race and win the OTT competition. Want to know more?

TV is still the favourite viewing device in any household and the most powerful media for advertising and brand engagement, but TV viewing itself has changed. Broadcasters, advertisers, operators and content owners unable to adapt to its new pace will have it very difficult to keep existing along these fast and core transformations. But how can HbbTV save the day?

More than 10 years in HbbTV. More than just talk.

"We have enjoyed working with Icareus due to their flexibility, technical knowledge and ability to quickly react to change."

“Telecentras is proud to be operating one of the first broadcasters’ joint HbbTV/OTT services in the world. At Telecentras we saw that combining forces will enable broadcasters to roll-out a quality HbbTV in Lithuania and to strengthen their position in the ever growing competition for consumers time. Icareus experience and extensive HbbTV product portfolio enabled us to launch the service in record time and on budget without the need to worry on the technical details.”

Your HbbTV inventory with Icareus

ICAREUS HBBTV LAUNCHER - Link to other applications and support branding advertising by controlling the entry to your channel
ENHANCED EPG EXPERIENCE - Offers a hybrid EPG for both broadcast and broadband channels, with integrated Catch-Up and support for premium channels via Pay-TV
ICAREUS START-OVER APPLICATION - Enable your viewers to re-start any on-going programme, never missing the start of a favourite show
BROADBAND CHANNELS - Provide new TV channels to reach profitable smaller audiences, using PayTV business models or advertising-based channels
NEWS - Informative services with added value. Keep your viewers updated with an unlimited number of categories, RSS input feeds, images, videos, paging and animations support
TWITTER - Combine TV programs with social media services, so viewers can follow the program and the related discussion at the same time
MOBILE RETURN CHANNEL - Use it to send information to the viewers mobile, widening your marketing strategies and viewers engagement with registrations for test drives, product offers and coupons, and any other strategy you can think of!

HBBTV APP STORE / PORTAL - Access your own and 3rd party services, customize premium services and easily manage the portal content via web interface
SINGLE CHANNEL EPG - Optimized non-instrusive program guide for single channels, providing both past and future events with Catch-Up integration
VIDEO-ON-DEMAND (VOD) - Launch your video suscription or Catch-Up service with a great user experience application that offers different monetization packages and DRM service
RADIO CHANNELS - Use radio channels in co-operation with the local radio broadcasters, with audio or video pre-roll advertising
WEATHER - Useful feature to have with details of location, current temperature, min/max temperature and estimated weather, based on high quality weather databases
POLL & RATING APP - Build non-intrusive polls and questionnaires, quickly and easily, so you can get relevant opinions and feedback from your viewers about your broadcasts
APP DEV SERVICES - We can create custom operator and broadcaster applications as turnkey deliveries, for any needs your business may have, and integrate them easily with other Icareus' solutions

Persidera Enhances HbbTV Services with Icareus

Persidera, Italy’s leading network operator, has partnered with Icareus and Video Progetti to strengthen its HbbTV services, providing broadcasters with new tools to engage their audiences.

With Icareus’ solutions, Persidera ensures:

Audience insights through real-time data, helping broadcasters refine their content and advertising strategies.
HbbTV application management, from program guides to interactive features, all integrated into their network.
Live streaming and on-demand video, extending content reach without additional broadcast capacity.
HbbTV signalling, ensuring precise synchronization and smooth application deployment.

By enhancing its HbbTV offering, Persidera empowers broadcasters to deliver richer, more interactive content, meeting the growing demand for hybrid TV experiences in Italy.

"By combining our network capabilities with Icareus' expertise in HbbTV, we are enabling broadcasters to offer more interactive and engaging content to their viewers. This partnership represents a significant step forward in the evolution of television in Italy."

"We are excited to play a crucial role in this partnership, leveraging our experience in broadcasting technology to help deliver these advanced solutions to the Italian market with our integration and post-sales support services."

The perfect Hybrid TV toolset for broadcasters, operators and advertisers

The #1 Broadcast Platform for HbbTV

Icareus Playout is an all-in-one interactive and trusted broadcast platform, in production since 2004. It can help you manage DVB services and cross carriage in multiplexes for EPG, ingest data carousels and TV applications and update the firmware of end-devices and head-end equipment, among many other features.

Real audience measurement from TV

Understanding the viewers is more critical than ever, to compete in the growing video marketplace. With our audience solution, you can get holistic data from your viewers’ behaviour in real time, about any kind of video consumption. The Icareus approach allows data collection from any device: linear channel viewing, on-demand views and application usage tracking. Where information is key, this can offer the greatest benefits for all parties: broadcasters, TV operators, advertisers, sponsors, ad agencies, etc.

Maximize your TV advertising potential

Nowadays all SmartTVs support Addressable TV, which opens a wide new world of possibilities for TV advertising. You can keep all the advantages of TV goodies (brand lift, reach, impact and engagement) while accessing the benefits of digital adversiting: new and interactive creative options, bigger inventory, enhanced targeting and real time measurement. Create unbeatable marketing actions based on the new addressable TV formats: SwitchIn, ActiveAd, Promotion, VideoSwap and InApp advertising.

Online video and tv cloud to host, manage and publish your HbbTV services

Icareus Video Cloud Online Video and TV Platform (OVTP) was introduced to take the next step from broadcast to Hybrid TV (HbbTV) and to online video services. It’s a complete cloud service to manage assets, channels and subscribers, for both subscription and transactional business models. With this powerful platform you can control the entry to your channel, manage your own HbbTV App Stores and portals, offer multi and single-channel EPG data and manage many other hybrid TV related tasks. Lead your users, advertisers and partners towards an enhanced viewing experience based on the advantages that HbbTV provides. It all happens in Icareus Video Cloud!

Book a meeting with us, and you'll learn:

How you can effortlessly add HbbTV services into your existing infrastructure
How tools like interactive EPGs and social media integrations captivate audiences
How to grow revenue with Addressable TV advertising and personalized content
How to track viewer behaviors across linear and on-demand platforms
How our applications and services can be tailored to your brand and needs
How others are already using our HbbTV services... with great results