Jessica Glad

IBC TV Interview 2019 with Director Mr. Mikko Karppinen

IBC2019 Interview with Mikko Karppinen

In September was the time for the World’s most influential media, entertainment and technology show, the IBC 2019. And, of course, Icareus was a proud part of it. We are happy to share with you the quick interview made to our Icareus’ Co-founder and CTO, Mr. Mikko Karppinen.

Interview from the official IBC website, also available at IBC TV.

Do you want to know more about what we did in the IBC? During the event we showcased our complete product portfolio, targeted at broadcasters and operators. We talked about our products:

> Icareus Addressable TV Ad-tech platform
> Icareus Audience Measurement solution
> Icareus Suite Online Video and TV Cloud
> Icareus Playout broadcast platform

If you missed this year’s IBC 2019 or you would like to be informed about the interesting topics mentioned above, just contact us!

Other latest news:

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Jessica Glad

Icareus Video News 2019-08

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Icareus News Video 2019-08

We have great news again! Watch our latest News video:

Watch our Elina telling about IP Sweden’s multi-tenant OTT delivery, TV Ekstra Addressable TV case and Icareus Playout EPG delivery to France24 as well as our latest HbbTV Blog. 

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Jessica Glad

Icareus delivers a complete OTT cloud solution to IP Sweden’s new multi-tenant TV service

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Helsinki, 28.8.2019, Icareus has delivered its OTT cloud solution for IP Sweden, a Swedish TV services provider. IP Sweden launched the new TV service in July 2019 in Sweden and in August 2019 in Spain.

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Jessica Glad

TVEkstra and Icareus join forces to offer addressable TV in Turkey

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TVEkstra and Icareus join forces to offer addressable TV in Turkey

Helsinki, 28.8.2019, TVEkstra, the leading Addressable TV Agency in Turkey, announced a partnership with Icareus to offer Addressable TV Advertising for Turkish TV networks. TVEkstra will use Icareus Addressable TV solution to run campaings to HbbTV enabled SmartTVs.

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Mikko Karppinen

Blog: Why HbbTV is do or die for broadcasters?

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HbbTV is do or die for broadcasters

TV viewing has changed. Fact that everyone in the industry has accepted: broadcasters, advertisers, operators and content owners. Content consumption is moving from linear to catch-up at a pace that no-one can really forecast.

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Mikko Karppinen

Blog: The importance, and challenge, of TV Pixel

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TV Pixel, loved by advertisers, needed by broadcasters, crucial for content owners, controlled by regulators (via e.g. GDPR). Read how the TV Pixel can be used to identify the TV, or viewer in the very best case.

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Mikko Karppinen

Blog: Top 6 Take-aways from the 7th HbbTV Symposium

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Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going.

HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.

 

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Mikko Karppinen

Blog: Making Addressable TV happen

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Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.

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Jessica Glad

Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

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Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey HbbTV solution based on its existing products that enabled ATV (www.atv.com.tr) and its sister channels A Haber, A Spor and children’s’ channel Minika to offer valuable services to their viewers via SmartTVs.

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Jessica Glad

Mediaset rolls out their HbbTV services with Icareus

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Mediaset rolls out their HbbTV services with Icareus

Helsinki, 23.5.2018, Mediaset, the leading commercial broadcaster in Italy, launched their hybrid, broadcast and broadband services (HbbTV) services in 2017 with the help of Icareus. Icareus delivered new HbbTV Carousel solutions to Mediaset, that was rigorously tested to support the simulcast of the legacy MHP platform and HbbTV, the critical requirement in Italy. Icareus solution will allow them to expand their HbbTV services.

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