Real audience measurement from TV
Understanding the viewers is more critical than ever to compete in the growing video marketplace. With Icareus’ audience solution you can get holistic data from your viewers’ behaviour in real time, about any kind of video consumption. The Icareus approach allows the data collection from any device: linear channel viewing, on-demand views and application usage tracking. Where information is key, this can offer the greatest benefits for all parties: broadcasters, TV operators, advertisers, sponsors, ad agencies, etc. Would you like to know more?