Icareus News Video 2019-08

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Latest News:

Blog: The importance, and challenge, of TV Pixel

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TV Pixel, loved by advertisers, needed by broadcasters, crucial for content owners, controlled by regulators (via e.g. GDPR). Read how the TV Pixel can be used to identify the TV, or viewer in the very best case. “But of course, its a pixel”,…

Blog: Top 6 Take-aways from the 7th HbbTV Symposium

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Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going. HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have…
dmexco

Blog: Addressable TV @dmexco 2018

dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing. Shortly: TV is still seen as THE media to build brand awareness and reach.…