Icareus News Video 2019-08

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Latest News:

Blog: Making Addressable TV happen

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Data driven advertising is making it's way to broadcasters' linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now. As…
Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

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Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus…
Mediaset rolls out their HbbTV services with Icareus

Mediaset rolls out their HbbTV services with Icareus

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Helsinki, 23.5.2018, Mediaset, the leading commercial broadcaster in Italy, launched their hybrid, broadcast and broadband services (HbbTV) services in 2017 with the help of Icareus. Icareus delivered new HbbTV Carousel solutions to Mediaset,…