All TV is Digital, All Digital is Addressable

Join us in the TV advertising revolution

A note to start with: 
all SmartTVs support Addressable TV advertising


Which means that there is new inventory available today!

Addressable TV Inventory is available today

Do you know your Inventory?

…we can help you find out.

Icareus Addressable TV solution is a market-leading innovative publisher side platform targeted at broadcasters and operators.

Personalising TV advertising, either targeted TV advertising or Addressable TV advertising, has been the holy grail for broadcasters that they have been searching for decades. It’s maybe the best way for them to compete against the internet companies that are constantly growing their advertising market share.

The Icareus Addressable TV solution offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising. It offers new and innovative ad formats that can significantly increase broadcasters ad inventory and thus revenues.

For broadcasters in Europe, HbbTV Addressable TV provides interesting off-the-shelf opportunities. The Icareus Addressable TV solution integrates with broadcasters’ existing ad platforms, personalization engines and broadcast automation systems to provide an easily scalable and almost automatically run system with high ROI.

In addition to broadcasters, our Addressable TV platform provides new ways for operators to monetize their services with OTT Addressable TV advertising.

Read more about our Addressable TV formats SwitchIn, ActiveAd and VideoSwap.

Icareus Addressable TV solution has been developed in close collaboration with operators and broadcasters to offer the perfect platform to monetise SmartTV and HbbTV services

Measuring the Audience is the key

“In the long term, TV networks desire a measurement system that will help them to monetize nonlinear TV ad inventory, as well as provide a holistic understanding of viewer behavior.” – eMarketer 2017

HybridTV offers completely new tools to measure the audience on a large scale. Gathering information about viewing patterns, most popular shows and average view times on house-hold level, with millions of contact points, hasn’t been possible before.

Combining the extensive audience data with 3rd party platforms to drive advertising adds unrivalled benefits for TV advertisers.

AddressableTV Ad networks

Programmable TV is finally available on TV

TV has many benefits to offer; reach, impact and brand recognition. To combine this intelligently with programmable advertising will increase the inventory and revenue of broadcasters and operators.

Being programmable enables broadcasters and OTT operators to report their advertisers many metrics common from digital advertising, like:

  • Number of impressions
  • Unique devices per campaign
  • Total amount of devices (per country)
  • Click through rate (CTR)
  • Video completion rate

Addressable TV offers various tools for better results

1. Re-targeting

Show SwitchIn ads only to viewers who saw your TV spot

2. Geotargeting

Use IP addresses to geo-target your ads

3. Audience targeting

Build segments from your audience and target better

4. A/B testing

Automatically select the best performing creative

Addressable TV Formats that are proven to generate revenues

Icareus offers a range of Addressable TV formats that are proven to work. Each format targets a requirement derived from broadcasters and their in-depth collaboration with the most innovative advertisers.

Addressable TV Formats

Activations and Call-to-Actions

It’s not just about the impressions – Addressable TV provides activations to extend the time spent with the advertiser. Icareus has developed simple yet powerful activation means to guarantee the success of all Addressable TV campaigns. These activations are linked to call-to-actions and take the viewer to a brand story.

Our Activations are: Long-form video, Coupons, 1Pager and Microsites. Don’t hesitate to learn more!

3-2-1, ON AIR!
Easy steps to go live

1. Icareus provides the .TS file to be ingested to multiplex

2. Icareus sets up your cloud account

3. Start audience monitoring

How many unique TVs you have, how many viewers you have per channel/day/hour/minute, how long viewers stay on your channel on average, what your market share is à calculate your addressable TV inventory

4. Start monitoring linear advertising

Trigger from playout to know what’s on + setup Icareus Playout à exact number on how many viewers see your linear ads (per ad)

5. Launch Addressable TV

  • SwitcIn
  • ActiveAd
  • VideoSwap

6. Integrate to SSP & DMP

Latest Icareus AddressableTV related news and blogs

Icareus News Video 2019-08

Icareus Video News 2019-08

We have great news again! Watch our latest News video: Watch our Elina telling about IP Sweden’s multi-tenant OTT delivery, TV Ekstra Addressable TV case and Icareus Playout

Read more »

Blog: Making Addressable TV happen

Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV

Read more »