All TV is Digital, All Digital is Addressable

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 Addressable TV Formats

Icareus Addressable TV solution is market leading innovative publisher side platform targeted for broadcasters and operators.

Personalising TV advertising, or Addressable TV, has been the holy grail for broadcasters that they have been searching for decades. It maybe the best way for them to compete against the Internet companies that are constantly growing their advertising market share.

Either you are broadcaster or OTT operator and you are looking for ConnectedTV, SmartTV or HbbTV advertising solution, Icareus Addressable TV solution offers an publisher side platform to address the personalisation and programmatic paradigms in TV advertising. It offers new and innovative ad formats that can significantly increase ad inventory and thus revenues.

Icareus Addressable TV solution integrates with broadcasters existing ad platforms, personalisation engines and broadcast automation systems to provide an easily scalable and almost automatically run system with high ROI.

Read more about our Addressable TV Formats SwitchIn, ActiveAd and VideoSwap.


SwitchIn format is guaranteed to give high impact as the display ad is shown when viewers tune-in to your channel. As it can be targeted and managed in many ways it is possible to build different kind of ad campaigns that fit advetisers needs. The most appealing aspect is the possibility to use programmatic advertising to basically automate your ad-sales, with a premium.



ActiveAd provides advertisers a new direct interactive connection to viewers that is synchronised with their broadcast commercials. It is a unique format provided by Icareus that viewers have said to be added-value rather than intrusive. Providing upto 4% click-through-rate it offers a high impact advertising and excellent return on investment.


Providing targeted and personal video advertising in a broacast environment has been the holy grail of TV advertising – and finally it is here. Icareus VideoSwap enable broadcasters to maximise the revenue potential of broadcast advertising by substituting generic linear commercials with broadband delivered targeted videos based on the viewer profile and/or their regional location. The solution also supports the new HbbTV-TA (Targeted Advertising) specification.

With this dynamic ad insertion solution the advertisers are able to reach more niche target groups during popular shows instead of “wasting” that reachable audience.

Additionally it provides exact data on what is being watched and for how long and if the viewers switched channel during a break


Activations and Call-to-Actions

It is not just about the impressions, but Addressable TV provides activations to extend the time spent with the advertiser.Icareus has developed simple yet powerful actication means to guarantee the success of all Addressable TV campaigns. These actications are linked to call-to-actions and take the viewer to a brand story.

Our Activations are: Long-form video, Coupons, 1Pager and Microsites. Don’t hesitate to hear more!

Latest Icareus AddressableTV related news and blogs

Icareus News Video 2019-08

Icareus Video News 2019-08

We have great news again! Watch our latest News video: Watch our Elina telling about IP Sweden’s multi-tenant OTT delivery, TV Ekstra Addressable TV case and Icareus Playout

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Blog: Making Addressable TV happen

Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV

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