For communication, marketing, training, events and paid content services
Enhance your operations with videos
Icareus Videopilvi is a cloud service that allows different organizations to enhance communication, training, marketing, webinars and events with the help of online videos.
In Icareus Video Cloud, you produce, manage and publish internal and external videos as well as events without technical know-how.
Video players, pages, virtual events and portals that match your brand guarantee a consistent brand look and user experience for the viewers, so that your message gets across effectively and you monitor the engagement level of the viewers with analytics.
The benefits of online video in the operation of an organization are many
Efficiency in communication
Improve the quality and quantity of internal and external communication. According to research, up to 93% of internal communication groups consider video an important work tool.
Better competence through training
Everyone is a visual learner, at least in the sense that our brain receives most of the information it processes through our eyes. Research shows that we learn even better when information is presented in a way that targets multiple senses. In addition to the image, the video usually contains sound and/or text, which helps to clarify and increase the amount of information conveyed. This makes it a particularly effective teaching tool.
Organizations have published results of how, by transferring their training to video online, they have obtained tens of percent cost savings and even hundreds of percent annual return on investment.
For example, Microsoft calculated that in three years it achieved a 569% ROI and 13.9 million dollars in annual savings with the help of its Academy video portal.
Participants don’t have to travel, able to instead use their free time to their advantage. They also don’t have to attend at a specific time, so they can study when it suits them best.
Market and grow your sales
Up to 74% of B2B managers watched work-related videos weekly and ¾ of consumers were more likely to buy if they first saw a product video. Icareus Enterprise Video offers call-to-action video features and integration opportunities to improve inbound sales.
Share your passion
Video is an effective form of media because it is effective in evoking emotions, and emotional memories leave deep imprints. With the help of videos and live streams, anyone in your organization can easily and widely share their expertise and position themselves and their organization at the top of the industry – seeing is believing!
Online video and online events have a significantly smaller carbon footprint than physical events.
Increase in brand value
With the help of live streams and online videos, it is easy to use the expertise found in your organization and thus increase the value of your brand, because video viewing is constantly increasing.
Organizations see great value in video, especially in video communication and learning. 98% of employees in organizations say that video is valuable for improving communication and training employees better and faster.
Source: Vyond (2022)
Video users enjoy 41% more online traffic from search engines than marketers without video.
Source: Aberdeen Group (2022)
80% of video marketers say that video has directly helped increase sales.
Source: Wyzowl (2020)
Clients of Icareus Video Cloud
Icareus Video Cloud offers end-to-end solutions for the content production, editing, management, publishing, abalization and optional commercialization of communication, training, HR and marketing videos and events.
Produce and shoot training videos and live events with Icareus mobile applications or existing solutions. Manage virtual and hybrid events in the Icareus Video Cloud. With Icareus Studio, you can also produce screen capture videos and web camera recordings.
Videos and recorded events can be quickly trimmed, edited with the Icareus Studio video editor to match your organization’s brand, and quickly subtitled with the Icareus subtitling tool to the same language or a translation language.
In the Icareus Video Cloud service, your entire training, teaching and other staff can manage all of the organization’s video content in one place. You can manage videos and their metadata, create and manage events and their recordings, add interactive elements such as message walls and polls, and moderate both content, users and participants.
From the video service, you can publish and share your content to all your online environments. You can import videos into your LMS environment via the LTI interface, embed individual videos and compiled video pages on websites, intranets or your customer pages. You can also build an entire learning portal or share marketing videos on your SoMe channels.
The Icareus Video service offers accurate analytics on, among other things, live and recorded viewing of videos and virtual and hybrid events, produced and published videos, and users. Analyze data, improve your content and services, and repeat!
Icareus Video Cloud manages the video contents of the learning and management systems and the intranet, and the broadcasts of your events
If your organization uses videos, and/or holds webinars or events, you can manage videos from different environments easily from the Icareus Video cloud, produce videos and events that look like your organization, save on storage space, avoid social media ads and restrictions, and monitor video viewing through analytics. We support various open interfaces, including the LTI 1.3 interface of LMS systems.