HbbTV services that your viewers and advertisers will love

Icareus provides a holistic approach and an end-to-end solution for HbbTV with Audience Measurement, Addressable TV, Applications and Signalling



HbbTV will provide broadcasters the tools to join the race and win the OTT competition

HbbTV is do or die for broadcasters

Why HbbTV is do or die for broadcasters?

The TV is still the favourite viewing device in any household and the most powerful media for advertisers and brand engagement, but TV viewing itself has changed. Broadcasters, advertisers, operators and content owners unable to adapt to its new pace will have it very difficult to keep existing along these fast and core transformations. What is changing and how can HbbTV save the day?

Learn more about it in our blog.

Some of our HbbTV customer cases


Icareus vast experience, suggestions and insights have helped Telecentras to do an amazing job: create and launch HiTV, the national HbbTV service, in just four months.


  • Icareus HbbTV Launcher

    Link to other applications and support branding advertising by controlling the entry to your channel

  • Enhance EPG experience

    Offers a hybrid EPG for both broadcast and broadband channels, with integrated Catch-Up and support for premium channels via Pay-TV

  • Icareus Start-Over Application

    Enable your viewers to re-start any on-going programme, never missing the start of a favourite show

  • Broadband Channels

    Provide new TV channels to reach profitable smaller audiences, using PayTV business models or advertising based channels

  • News

    Informative services with added value. Keep your viewers updated with an unlimited number of categories, RSS input feeds, images, videos, paging and animations support

  • Twitter

    Combine TV programs with this social media services, so viewers can follow the program and the social discussion at the same time

  • Mobile Return Channel

    Use it to send information to the viewers mobile, widening your marketing strategies and viewers engagement with registrations for test drives, product offers and coupons, and any other strategy you can think of!

  • HbbTV App Store / Portal

    Access to your own and 3rd party services, customize premium services and easily manage the portal content via web interface

  • Single channel EPG

    Optimized non-instrusive program guide for single channels, providing both past and future events with Catch-Up integration

  • Video-On-Demand (VOD)

    Launch you video suscription or Catch-Up service with a great user experience application that offers different motenization packages and DRM service

  • Radio Channels

    Use radio channels in co-operation with the local radio broadcasters, with audio or video pre-roll advertising

  • Weather

    Useful feature to have with details of location, current temperature, min/max temperature and estimated weather, based on high quality weather databases

  • Icareus HbbTV Rating App

    Build non-intrusive polls and questionnaires, quickly and easily, so you can get relevant opinions and feedback from your viewers about your broadcasts

  • Application Development Services

    We can create custom operator and broadcaster applications as turnkey deliveries, for any needs your business may have, and integrate them easily with other Icareu’s solutions 

We know exactly what Apps are needed

Select them from our portfolio and deploy from Icareus Suite Cloud. Don’t be second guessing on your TV Apps, let us help you set up the best Hybrid TV experience!

Discover Icareus HbbTV solution

the perfect Hybrid TV toolset for broadcasters, operators and advertisers

Icareus_Playout_header_image broadcast tower
IcareusPlayout logo

The #1 Broadcast Platform for HbbTV

Icareus Playout is an all-in-one interactive and trusted broadcast platform, in production since 2004. It can help you manage DVB services and cross carriage in multiplexes for EPG, ingest data carousels and TV applications and update the firmware of end-devices and head-end equipment, among many other features.  Do you want to know more? 

Icareus Audience Measurement logo

Real audience measurement from TV

Understanding the viewers is more critical than ever to compete in the growing video marketplace. With Icareus’ audience solution you can get holistic data from your viewers’ behaviour in real time, about any kind of video consumption. The Icareus approach allows the data collection from any device: linear channel viewing, on-demand views and application usage tracking. Where information is key, this can offer the greatest benefits for all parties: broadcasters, TV operators, advertisers, sponsors, ad agencies, etc. Would you like to know more?


Maximize your TV advertising potential

Nowadays all SmartTVs support Addressable TV, which opens a wide new world of possibilities for TV advertising. You can keep all the advantages of the TV goodies (brand lift, reach, impact and engagement) while accessing the benefits of the digital adversiting: new and interactive creative options, bigger inventory, enhanced targetting and real time measurement. Create unbeatable marketing actions based on the new addressable TV formats: SwitchIn, ActiveAd, Promotion, VideoSwap and InApp advertising. Are you interested?

Online video and tv cloud to host, manage and publish your HbbTV services

Icareus Suite Online Video and TV Platform (OVTP) was introduced to take the next step from broadcast to Hybrid TV (HbbTV) and to online video services. It is a complete cloud service to manage assets, channels and subscribers, for both subscription and transactional business models. With this powerful platform you can control the entry to your channel, manage your own HbbTV App Stores and portals, offer multi and single-channel EPG data and manage many other hybrid TV related tasks. Lead your users, advertisers and partners towards an enhanced viewing experience based on the advantages that HbbTV provides. It all happens in Icareus Suite!