12.6.2025 – Eerikkilä has selected Icareus to provide the technology behind MATSI.TV, a new media platform for Finnish football and futsal, launched in May.

MATSI.TV is a new platform dedicated to Finnish football and futsal, designed to bring together a wide range of video content in one place – including live matches, replays, and highlights. At launch, the platform features matches from the Huuhkaja and Helmariliiga competitions played at Eerikkilä. These leagues are part of the Finnish Football Association’s official player development system (Huuhkaja- ja Helmaripolku), aimed at guiding youth players toward international-level excellence.

Initially, MATSI.TV will broadcast all Huuhkaja and Helmariliiga matches played at Eerikkilä using Spiideo’s latest automatic cameras. Matches played in other locations can also be streamed to the service. Clubs can use a range of streaming equipment, including Veo cameras, iOS and Android smartphones or tablets, or any other compatible production tools.

Participation in MATSI.TV is free and voluntary for clubs, with no upfront investment required. The platform also provides clubs with an opportunity to generate meaningful additional revenue.

“There’s tremendous interest in live broadcasts of junior football. At Eerikkilä alone, about 1,400 matches are played annually – and now, through MATSI.TV, they are available for everyone to watch. At the same time, we’re offering clubs an effective fundraising tool,” says Tommi Aaltonen, Product Director at Eerikkilä. He adds that the current pilot features are just the beginning.

“Our goal is to create a media platform that serves clubs and everyone with a passion for Finnish football.”

Development of the platform will continue over the summer. In addition to matches, MATSI.TV will later include various types of content such as clips, coaching support materials, and training sessions. Recordings of matches played at Eerikkilä are also automatically transferred to the MyE.Way service, where they are immediately available to players and coaches after the game.

“It’s fantastic that Finnish football now has its own dedicated streaming service – MATSI.TV. I’m extremely proud that the Icareus Sports Video Cloud is helping bring this unique vision to life. The platform’s value-driven, community-first mission is something truly special, even by global standards. We’re honored to be part of this journey,” says Mikko Karppinen, Director of Video Platforms at Icareus.

Icareus Sports Video Cloud has established a strong foothold as a video platform for Finnish sports. It is already used in floorball, Finnish baseball (pesäpallo), and harness racing – and now also in football and futsal.

The platform offers a wide range of benefits for content owners and service providers, including elite sports centers, national associations, leagues, and clubs:

  • Easy discoverability and a smooth viewing experience across all devices
  • Branded portals and mobile apps to strengthen the sport’s identity
  • Integrations with live scoring and statistics systems to enrich the viewing experience
  • Automatic AI cameras and intuitive app-based production tools
  • Versatile monetization options (PPV, subscriptions, advertising)
  • New revenue opportunities for clubs and teams
  • Video analysis tools to support coaching and player development
  • An effective channel for communication and marketing
  • Added value for the sport’s brand, community, and historical record
  • Advanced analytics tools to track viewership data and purchasing behavior

Eerikkilä is a Finnish sports and training centre focusing on high-performance sports, coaching and player development. It offers modern training environments, expert coaching and advanced analytical tools for top players, coaches and teams in various sport disciplines. In football and basketball coaching in particular, Eerikkilä is known for its systematic and data-driven approach to player development.

Eerikkilä is supported by a strong research and analytics-based coaching model that utilises the latest technology and data to monitor the development of athletes. The centre also organises training sessions, events and camps for both professional and young athletes.

Read more: https://eerikkila.fi/en/

Icareus Ltd is a growing and profitable Finnish company specialising in video cloud services, founded in 2001. Icareus Ltd. is a respected operator with extensive experience in live webcasting and cooperation with sports federations. The company has enjoyed successful cooperation with the Finnish Baseball Association, Veikkaus, F-League and Salibandy League, among others.

Our main customers are video professionals such as sports organisations, TV channels, operators and media houses. We have clients from around 60 countries in Asia, the Middle East, Europe, Africa, South and North America.

Icareus Sports OTT solution is a cloud-based video platform that enables sports federations, leagues, and clubs to create their own branded video service. The platform allows users to produce, manage, and publish matches, events, as well as communication and training videos – all without technical expertise. Content can be monetized through pay-per-view, subscriptions, and advertising, with revenue directed straight to clubs or federations. The service supports multi-camera, mobile app and AI camera production. Viewing analytics and user data help enhance the fan experience and marketing efforts. Icareus Sports OTT is already used in football, futsal, floorball, and Finnish baseball.

Read more: https://icareus.com/solutions/sports/

15.5.2025, The Icareus Sports OTT platform now enables over 20 sports to fully automate their game productions and boost revenue through pay-per-view and subscriptions.

Icareus Sports OTT is a cloud-based video platform that empowers sports federations, leagues, and clubs to deliver their own branded video service to fans. The platform allows users to produce, manage, monetize, and publish matches, events, as well as communication and training videos, all without technical expertise.

To fully automate match productions Icareus has integrated AI-based cameras into its platform. This enables a fully automated end-to-end production process: matches are scheduled automatically based on data from the game management system, automatically recorded, monetized, and published on the video service for both live viewing and on-demand access, including coaching use.

AI cameras support automated production in over 20 sports, including football, futsal, ice hockey, basketball, Finnish baseball, floorball, handball, rugby, and lacrosse. The cameras automatically follow the action and deliver high-quality content through single- or multi-camera streams. The solution is suitable for everything from training and junior matches to top-tier competitions.

Icareus Sports OTT with AI camera productions is already supporting football and floorball content delivery.

The Icareus Sports OTT platform also includes:

  • User management (for both end users and admins)
  • Integrations with match data, statistics, and result services
  • Content distribution to all devices including web, mobile, and Smart TVs
  • Fully branded sports portals and applications
  • Flexible monetization options (PPV, subscriptions, advertising)
  • Communication and marketing tools
  • Extensive analytics tools for viewer data and transaction tracking

In addition, coaches and teams gain significant benefits from automated productions:

  • Simplifies and automates the recording of both practices and matches
  • Game recordings are available almost in real time: no waiting needed
  • Easy to search and organize: find matches by team, date, or match type
  • Player-specific feedback: coaches can provide direct feedback using video
  • No manual uploading or sharing: all content is automatically accessible to the right people
  • All material in one place: no need to use multiple systems for video management

Icareus Ltd is a growing and profitable Finnish company specialising in video cloud services, founded in 2001. Icareus Ltd. is a respected operator with extensive experience in live webcasting and cooperation with sports federations. The company has enjoyed successful cooperation with the Finnish Baseball Association, Veikkaus, F-League and Salibandy League, among others.

Our main customers are video professionals such as sports organisations, TV channels, operators and media houses. We have clients from around 60 countries in Asia, the Middle East, Europe, Africa, South and North America.

Icareus Sports OTT solution is a cloud-based video platform that enables sports federations, leagues, and clubs to create their own branded video service. The platform allows users to produce, manage, and publish matches, events, as well as communication and training videos – all without technical expertise. Content can be monetized through pay-per-view, subscriptions, and advertising, with revenue directed straight to clubs or federations. The service supports multi-camera, mobile app and AI camera production. Viewing analytics and user data help enhance the fan experience and marketing efforts. Icareus Sports OTT is already used in football, futsal, floorball, and Finnish baseball.

12.3.2025, Eerikkilä has implemented Icareus Video Cloud as part of their MyE.Way service, bringing a whole new dimension to coaching, training and player development.

With the overhaul, more than 1,400 annual matches, events and other videos will be made available through the MyE.Way service.

The integration allows for comprehensive and visual learning, where coaches can use recorded matches and training videos as teaching material. This helps to illustrate game situations, tactical choices and individual areas for development. The video editing and annotation tools support coaching by helping to focus instruction on the moments that are most relevant to player development.

On the other hand, players can learn independently by reviewing their own performance and comparing it with previous games, which contributes to personal development and self-assessment. Overall, the effective use of video makes coaching more interactive, personalised and effective. The integration will allow for a more extensive use of video in training and coaching processes, making Icareus Video Cloud a powerful tool for player development for the MyE.Way service.

Video recordings become part of daily routine - without extra steps

Icareus Video Cloud was integrated with Eerikkilä’s MyE.Way service using Icareus’ open interface, allowing coaches and players to access videos without having to log in or switch between platforms. This enables, among other things:

This makes the coaches’ job easier and helps players to develop through analysis and feedback. In addition, Icareus Video Cloud offers a new level of flexibility and fluidity for intra-team communication by allowing video management, editing and sharing on a single platform.

More effective coaching and player development through video

Benefits for Eerikkilä’s coaches and players

With this solution, Eerikkilä can further strengthen its position as a pioneer in Finnish data leadership and player development.

Eerikkilä – A pioneer in world-class sports and coaching

Eerikkilä is a Finnish sports and training centre focusing on high-performance sports, coaching and player development. It offers modern training environments, expert coaching and advanced analytical tools for top players, coaches and teams in various sport disciplines. In football and basketball coaching in particular, Eerikkilä is known for its systematic and data-driven approach to player development.

Eerikkilä is supported by a strong research and analytics-based coaching model that utilises the latest technology and data to monitor the development of athletes. The centre also organises training sessions, events and camps for both professional and young athletes.

MyE.Way – An advanced player development and coaching tool

MyE.Way is a digital service developed by Eerikkilä to support player development and coaching. It brings together players’ performance data, test results, training diaries and match analyses, enabling individual development monitoring and planning.

The service provides coaches with a powerful tool to analyse players’ strengths and development areas and supports the overall coaching process for teams. MyE.Way also allows athletes to monitor their own development and receive feedback on their performance.

Icareus Ltd is a growing and profitable Finnish company specialising in video cloud services, founded in 2001. Icareus Ltd. is a respected operator with extensive experience in live webcasting and cooperation with sports federations. The company has enjoyed successful cooperation with the Baseball Association, Veikkaus, F-League and Salibandy League, among others.

Our main customers are video professionals such as sports organisations, TV channels, operators and media houses. We have clients from around 60 countries in Asia, the Middle East, Europe, Africa, South and North America.

Icareus Video Cloud is the most versatile video solution in Europe. Icareus Video Cloud offers numerous features such as virtual and hybrid events and live broadcasts, video-on-demand streaming services, customisable video portals, video subtitling and editing tools, social media integrations, subscriber management, ad management, paywalls and a handy mobile app for uploading videos to the service. All Icareus video services are always brand-safe, customer-facing services, with features of the customer’s choice.

A paradigm shift is currently underway in the sports industry as content owners are moving towards direct-to-consumer business models. This transformation has primarily begun with top leagues and the ones that lack lucrative TV distribution agreements. Streaming services are found compelling as they allow leagues to redefine how they connect with their fans, partners, and advertisers. OTT has emerged as a new approach to improve leagues’ reach.

However, grassroots sports, despite their potential, have remained largely neglected, partly due to the absence of viable business models. Consequently, this has lead to a situation where most games are streamed on social media platforms, leading to a loss of control over how the sports are portrayed to fans and other stakeholders. 

Solving the grassroots sports streaming and monetization challenge is pivotal for federations, clubs, athletes, and fans alike. Acknowledging the challenges faced by grassroots sports in terms of visibility, control over content, and monetization, 

Icareus’ vision is centered around these three key drivers for change 

1. Improved game and event discovery,
2. Democratized content production,
3. A sustainable and inclusive business model.

1

One of the primary concerns is the fragmented nature of grassroots sports streaming, scattered across various social media platforms, making it challenging for fans to discover and follow their favorite teams and events. Streaming has become a wild west where federations and clubs have completely lost their control on how their sports is portrayed to fans. The driving change that is needed lies in enhancing game and event discovery, moving it away from social media and consolidating all streaming onto a single user-friendly platform, simplifying the process of game discovery and enhancing the overall fan experience.  

2

The next challenge is to get as many games streamed as possible. We must recognize the importance of inclusive content production, given that it is unfeasible for federations or clubs to manage it centrally.  This necessitates the collective inclusion of team managers, parents, friends, and family to the content production workflows. To facilitate their onboarding, there is a need for user-friendly tools and autonomy for the “grassroots streamers.”

3

The final motivation to get everyone onboard is monetization. A sustainable and mutually beneficial business model is crucial to ensure that all stakeholders find value in the process. This can be achieved by applying the platform economics principle, where most of the revenues can be routed directly to the clubs, without complicated accounting processes. Empowering grassroots sports not only fosters talent development but also taps into new revenue streams within an underserved market. 

Once we can achieve these three key drivers, there will be an explosion of grassroot sports streaming! 

Unfortunately, traditional sports streaming platforms often prioritize major leagues, sidelining grassroots events and tournaments. In response, Icareus has developed a cloud platform that brings all the stakeholders together for the production and consumption of games. At the same time, it improves fan engagement and loyalty. 

Icareus leverages crowdsourcing to turn virtually everyone into content creators, facilitating event and game streaming. The Icareus Sports OTT solution aggregates content from grassroots events within a specific sport, creating a one-stop destination for fans to access games, from top leagues to the smallest matches, all on a single video portal bearing the federation’s or club’s branding. In essence, it gives federations and clubs complete control over how games are streamed, the user experience, and the business model, facilitating a stronger connection with fans. 

Monetization is achieved through subscription models, pay-per-view options, and targeted advertising. Moreover, the platform’s business model ensures that the majority of the revenues generated are directed towards the grassroots teams, a pioneering step in the industry. 

In practice, all beloved sports content, from children’s leagues to senior divisions, can be found from a single source, seamlessly integrated and easily discoverable. By fostering this collaborative and integrated approach to sports streaming, the platform not only amplifies the reach and impact of grassroots sports but also creates a dynamic and engaging environment that benefits everyone involved, from the federations and clubs to the dedicated fans and players. 

In summary

The benefits of this holistic approach extend beyond mere convenience, with the potential to reshape the landscape of grassroots sports streaming, providing a sustainable and profitable model that caters to the needs of all stakeholders. 

Icareus Ltd is an online video cloud and broadcast TV specialist founded in 2001 and having offices in Finland and Spain. Icareus provides video cloud solutions and trusted broadcast TV platforms, and our solutions are enjoyed by millions of consumers via our broadcaster, operator, OTT and OVP customers in over 60 countries.  Combining online and broadcast has been the core of our activities over almost two decades. We’ve been making the change from linear TV to today’s multi-screen experience. 

More information: https://www.icareus.com  

Icareus Sports OTT is a turnkey white-label video cloud solution for sports of all kinds, team or individual, from floorball and football to tennis and martial arts. It offers versatile tools for the production, management, publication and (optionally) commercialization of sports videos and events. Both professional leagues and “grass roots” non-professional sports clubs can make use of this solution. 

More information: https://icareus.com/solutions-for-customer-groups/sports/ 

Meet us at Sportel Monaco

The Global Sports Media and Tech Convention

 

23. – 25. October 2023

Grimaldi Forum, Monaco

StandS05

Icareus Video Cloud for Sports

In the Icareus Video Cloud, you produce, manage and publish both communication videos and events without technical know-how. Video players, pages, virtual events and portals that match your brand guarantee a consistent user experience for viewers, so your message gets across effectively.

Are you working in sports federations, leagues, or other professional sports organizations? The use of streaming services in sports is continuously growing. Icareus Video Cloud for Sports is a GDPR-compliant and fully brandable streaming platform tailored for sports organizations. It can be used for:

  • Streaming services for national or international sports and leagues, promoting the sport.
  • Grassroots (amateur and junior) sports video services with easy match production, including a mobile app.
  • Streaming tournaments and competition events.
  • Organizational communication, marketing, and training, including video editing, video management, and publishing.

Find us at IBC2024!

Meet the Icareus team at IBC2024 IBC is the world’s most influential media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and

Read More »

11 highlights of the 11th HbbTV Symposium 

Discover the dynamic landscape of television technology as we dissect the highlights from the 11th HbbTV Symposium in Naples, Italy. From broadcasters embracing direct-to-consumer models to advancements in HbbTV standards like OppApp, the blog post navigates through the evolving trends that promise to redefine the television viewing experience.

Read More »

The Finnish Pesäpallo Federation launched its new video platform, PesisTV, in July of this current year. The platform made its debut in conjunction with three national camps: Kankaanpää Kid Camp, Joensuu Grand Camp, and Oulu Youth Camp.

PesisTV

Pesäpallo is the Finnish version of baseball, and as part of the Finnish Pesäpallo Federation, the Finnish Baseball and Softball Federation operates as the governing body for baseball and softball in Finland.

During its pilot month, PesisTV provided a new and excellent way to enjoy the highlights of young baseball players, with evident success. Even though the camps already gathered a large number of on-site supporters, the video platform offered the opportunity to watch games live from the comfort of one’s own home. Viewers from all around Finland got to enjoy a virtual coverage of a total of 450 matches during the three camps, and this opportunity was eagerly embraced. The camps achieved impressive numbers: there were nearly five thousand registered viewers, streamed games were watched for over 7700 hours, and the highest concurrent viewership occurred during the Youth Camp’s CT competition, with a whopping 443 viewers tuning in!

Registered viewers
> 0
Streamed games
0
Streamed hours viewed
> 0

All of this wouldn’t have been possible without the camps’ contribution to the production, as it was the camps themselves that were responsible for the match production.

The development of PesisTV was handled by the Finnish technology company Icareus Ltd. Icareus Ltd is a respected player in Finland, with extensive experience in collaborating with sports clubs and federations. The company has successfully partnered with organizations like F-Liiga and the Finnish Floorball Federation. Icareus Ltd’s strong experience and expertise have played a crucial role in the development of the Baseball Federation’s new video platform.

In the future, we can certainly anticipate even more exciting moments as PesisTV continues to grow, delivering unforgettable experiences for baseball enthusiasts both from the sidelines and the comfort of their own homes.

“The launch of PesisTV was a great success during the nationwide summer camps. The service was well-received, allowing us to bring the joy of camp games live to homes.”

Miika Rantatorikka
Executive Director, Finnish Pesäpallo Federation

“For us at Icareus, sports is a central area of focus that we want to invest in. We are delighted to have had the opportunity to collaborate with the Pesäpallo Federation in bringing the PesisTV service to our national pastime.”

Toni Leiponen
Toni Leiponen
CEO, Icareus Ltd

The Finnish Pesäpallo Federation organizes both recreational and competitive activities in baseball. The highest level of baseball in Finland is Superpesis, and Superpesis matches are available on the Ruutu service. Baseball has maintained its position as Finland’s national game and is the country’s third most popular ball sport. Its top leagues in Finland are Men’s Superpesis and Women’s Superpesis. There are a total of 360 registered baseball clubs in Finland, with 18,000 licensed adult and junior players.

Icareus Ltd, founded in 2001, is a growing and profitable Finnish company specialized in video cloud services. Approximately 60% of our sales come from outside Finland, and internationally, our main customers consist of video professionals such as TV channels, TV operators, and media companies. Over the years, we have accumulated clients from around 60 countries, spanning Asia, the Middle East, Europe, Africa, as well as South and North America.

Icareus Video Cloud is the most versatile online SaaS cloud video service in Europe, catering to a diverse range of users including sports organizations, TV channels, operators, corporations, public entities, and even micro-enterprises. Icareus Suite offers numerous features such as virtual and hybrid events, live broadcasts, video-on-demand streaming, customizable video portals, video captioning and editing tools, social media integrations, subscriber management, ad control, paywalls, and a convenient mobile application for uploading videos from phones. All of Icareus’ video services are brand-safe, customer-branded solutions tailored to specific customer preferences.

Relevant material

Downloads & further reading

Additional materials regarding this article

Further information about the service and its numerous applications.

Read more about the customizable Icareus Sports Video Cloud on our website:

In the autumn of 2022, the Finnish Floorball Federation launched their own, Icareus built and hosted branded OTT service, FloorballTV (official name in Finnish: SalibandyTV). Its goals were clear and simple: to enable clubs to easily stream their games and monetize them, for the sport to have a single place for all video content, and for that place to be easily discoverable.  

The heart of the matter is that we genuinely are doing this for the Finnish floorball community and for the floorball clubs. The federation and a few stakeholders will invest in this, and when a club streams a game on FloorballTV 80-90 percent of the ticket sale revenue is automatically returned directly to the club. Such high revenue return percentages have not been reached before. In this way, clubs will have an excellent way to generate revenue for their activities, Mr. Jussi Ojala, the communications director of the Finnish Floorball Federation, explained. 

After the first six months it’s quite clear that FloorballTV is a resounding success. Hundreds of registered clubs, thousands of streamed games, tens of thousands of registered users and happy viewers. The revenues have also exceeded all the floorball clubs’ expectations. 

What, then, made the launch so successful? A number of things: 

  • The content is easily discoverable, and thus viewers have found it. 
  • It’s widely accepted by the floorball community; it is, after all, from the players to the players. 
  • The clubs and the federation have been actively promoting it as “our own media”. It’s also providing good sponsorship placements for the federation via display and video advertising. 
  • The streaming of games is very easy with a purpose built mobile application included in the service, which has led the clubs to actively stream their games. 
  • Paid games bring income to everyone from Division I to the “grassroots” junior leagues – with the clubs getting most of the revenue. 

The community has embraced FloorballTV with great enthusiasm and will likely keep on that path. 

The future roadmap for the Floorball TV service will add various features like scoreboards, integration to statistics services, subscription services in addition to pay-per-view, tournaments and using AI based automatic cameras. 

Finnish Floorball Federation was founded on September 23, 1985. The floorball federation is a nationwide sports organization whose purpose is to promote, supervise and guide the hobby and development of floorball in Finland. Floorball is the third most popular sport in Finland after football and ice hockey, according to registered players (over 65,000 license players) at the moment. The Finnish Floorball Federation has about 800 member clubs. It is a founding member of the International Floorball Federation (IFF). Floorball is played in 80 countries and the International Floorball Federation  has 75 member countries from all inhabited continents. The IFF has ranked 46 countries in the men’s series and 40 countries in the women’s series. 

More information: https://salibandy.fi/ and https://salibandy.tv/

Icareus Ltd is an online video cloud and broadcast TV specialist founded in 2001 and having offices in Finland and Spain. Icareus provides video cloud solutions and trusted broadcast TV platforms, and our solutions are enjoyed by millions of consumers via our broadcaster, operator, OTT and OVP customers in over 60 countries.  Combining online and broadcast has been the core of our activities over almost two decades. We’ve been making the change from linear TV to today’s multi-screen experience. 

More information: https://www.icareus.com  

Icareus Sports OTT is a turnkey white-label video cloud solution for sports of all kinds, team or individual, from floorball and football to tennis and martial arts. It offers versatile tools for the production, management, publication and (optionally) commercialization of sports videos and events. Both professional leagues and “grass roots” non-professional sports clubs can make use of this solution. 

More information: https://icareus.com/solutions-for-customer-groups/sports/ 

SalibandyTV_allekirjoitus_Toni-Mikko-Pekka-Jussi

In the picture: Mr Toni Leiponen, CEO and Mr Mikko Karppinen Development Director from Icareus, Mr Pekka Ilmivalta, Executive Director and Mr Jussi Ojala Communication Director of the Finnish Floorball Association. 

Helsinki, 23.5.2022, The life of floorball fans has never been as great as will be the following years as Finnish floorball association will launch a new FloorballTV and the F-League will be available on Sanoma’s Ruutu service until 2028. FloorballTV brings together all the other broadcasts of Finnish floorball.

Read more >>
Kimmo Nurminen F-Liiga

Helsinki, 09.12.2021, The Finnish floorball league F-Liiga has released a new paid video service for international F-Liiga fans. The technology platform for F-Liiga TV is the Icareus Suite video cloud service.

Read more >>
Westend Indians use Icareus Enterprise Video

Helsinki, 23.04.2020 Westend Indians, one of Finland’s largest floorball and football clubs playing in the floorball league, announced an advanced Tribal TV video service for the 2019-2020 season. Tribal TV includes four different Live Streaming channels, an open video library for all, and a coaching section for coaches with training and educational videos.

Read more >>