Latest News & Blog entries

Toni Leiponen

10 reasons: Why YouTube shouldn’t be used as a business or public organization’s video service?

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10 reasons: Why shouldn't YouTube be used as a business video service?

Here are ten important reasons why you shouldn’t use YouTube as your company’s or public organization’s main video platform:

1. NO COMPANY OR PUBLIC ORGANIZATION WILL BE SUCCESSFUL ON YOUTUBE

Yeah, yeah, it’s known that YouTube is the world’s 2nd largest social media with 1.9 billion monthly users (01/2020).

Every minute, 500 hours of video is uploaded to YouTube, 30,000 hours every hour, and 720,000 hours of new videos every day. If you’re an active video-producing company and, for example, you produce 5 hours of your company’s branded, video content to be published per month, then that’s one hundred thousandths of a percentage (0.0000231% more precisely) of YouTube’s monthly content – now try to get attention for your content! So it is said that YouTube is a corporate video cemetery.

No one else on YouTube can do anything other than video bloggers, music, game videos, and “late night show videos” – no company has ever been successful on YouTube. You can check it easily by yourself from e.g. here

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Mikko Karppinen

What is DVB-TA? (Targeted Advertising)

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Blog what is DVB-TA

DVB-TA is the new specification by DVB Project that defines a technical framework to offer dynamic ad substitution on broadcast networks. It is an good initiative to bring economies of scale and interoperability between different ad and broadcast platforms.

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Jessica Glad

Icareus HbbTV Carousel streamer servers to Open Beyond TV Channel in Greece

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Icareus HbbTV Carousel Streamer to Open Beyond

Helsinki, 08.09.2020, Open Beyond, a Greek commercial free-to-air TV channel, has acquired Icareus Playout Carousel platform to provide hybrid broadcast and broadband (HbbTV) interactive TV services in Greece. The delivery was done by the Icareus’ local distributor Epeegee.

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Jessica Glad

Icareus Playout EPG solution to drive Croatia’s new DVB-T2 network

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Icareus EPG to OIV

Helsinki, 05.06.2020, Icareus has delivered its Icareus Playout EPG server platform to OIV, digital television operator, based in Zagreb, Croatia. OIV is the national provider of terrestrial broadcasting of radio and television programs in Croatia, with a significant share of the market of leased communications networks, telecommunications lines and infrastructure, provider of satellite and multimedia services.

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Jessica Glad

2 million Finns to enjoy library streaming service powered by Icareus Suite TV & Online Video cloud

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Kirjastokino Library Cinema

Helsinki, 28.05.2020, Icareus Suite Online Video & TV cloud was selected for the national libraries’ subscription VOD service launched by Nordic Content Distribution in October 2019. The service, Kirjastokino, is being offered by over 100 municipalities in Finland, covering more than 2 million Finns.

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Mikko Karppinen

5 Key things to consider with broadcast EPG (Electronic programming guide)

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Mikko blog EPG

As competition on viewers time increase and digitalization takes over traditional news papers and their TV Listing -sections, broadcasted EPGs have become even more critical to both broadcasters and operators. This blog tries to explain the basics on how EPGs work in DVB networks and what you as a content owner should take into account to achieve a better TV experience.

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Carmen Seva

Icareus EPG solution to ERT, the public radio and television broadcaster of Greece

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Icareus EPG solution to ERT, the public radio and television broadcaster of Greece

Helsinki, 24,10.2019: Icareus’ distributor Epeegee has delivered Icareus Playout EPG solution to ERT, the public radio and television broadcaster for Greece. Icareus Playout EPG solution is used to manage the PSI/SI and EPG signalling of all of the over twenty ERT distributed TV and Radio channels to several uplinks.

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Carmen Seva

TVEkstra and ICAREUS to offer Addressable TV advertising on Turkuvaz Media, Ciner Media Group and TV8 channels in Turkey

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TVEkstra and ICAREUS to offer Addressable TV advertising on Turkuvaz Media, Ciner Media Group and TV8 channels in Turkey

Helsinki, 24. 10.2019, Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled SmartTVs. TVEkstra is the leading addressable TV adhouse who manages all technical, commercial and […]

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Carmen Seva

IBC2019 Interview with Director Mr. Mikko Karppinen

IBC2019 Interview with Mikko Karppinen

Last September was the time for the World’s most influential media, entertainment and technology show, the IBC 2019. And, of course, Icareus was a proud part of it. We are happy to share with you the quick interview made to our Icareus’ Co-founder and CTO, Mr. Mikko Karppinen.

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Carmen Seva

Icareus EPG Solution to France24

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Icareus EPG Solution to France24

Helsinki, 28.8.2019,Icareus has delivered its trusted broadcast platform Icareus Playout EPG to one of the leading news channels in the world, France24. Icareus Playout will be used to manage and distribute EPG data of the France 24 channels distributed via cable, satellite and DTT.

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Jessica Glad

Divitel delivers Icareus EPG solution to BVN for global EPG data contribution

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Helsinki, 25.6.2019, Icareus’ Central European distributor Divitel has delivered Icareus Playout EPG solution to BVN, a Dutch-language public television channel for Dutch and Flemish people abroad. Icareus Playout EPG solution is used to contribute, manage and distribute EPG data to operators globally.

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Jessica Glad

Telecentras selects Icareus to deliver national HbbTV/OTT service HiTV

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Helsinki, 10.6.2019, Icareus has delivered the platform for HiTV, the national HbbTV/OTT Service. HiTV was launched on 5.6.2019 and offers TV viewers more content and possibilities for content managing and interaction.

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Mikko Karppinen

Blog: Why HbbTV is do or die for broadcasters?

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HbbTV is do or die for broadcasters

TV viewing has changed. Fact that everyone in the industry has accepted: broadcasters, advertisers, operators and content owners. Content consumption is moving from linear to catch-up at a pace that no-one can really forecast.

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Jessica Glad

Freesat upgrades their datacasting systems with Icareus

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Helsinki, 23.5.2019, Icareus’ has delivered its Icareus Playout platform to Freesat, a British free-to-air satellite television service, provided by a joint venture between the BBC and ITV plc. Icareus solution will allow Freesat to replace their legacy system with a future roadmap to expand their hybrid, broadcast and broadband services (HbbTV).

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Jessica Glad

twofour54 partner with Icareus to drive PSI/SI and EPG of Arabsat’s new satellite channels

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Mikko Karppinen

Blog: The importance, and challenge, of TV Pixel

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TV Pixel, loved by advertisers, needed by broadcasters, crucial for content owners, controlled by regulators (via e.g. GDPR). Read how the TV Pixel can be used to identify the TV, or viewer in the very best case.

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Mikko Karppinen

Blog: Top 6 Take-aways from the 7th HbbTV Symposium

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Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going. HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.

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Mikko Karppinen

Blog: Addressable TV @dmexco 2018

dmexco

dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing.

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Mikko Karppinen

Blog: Making Addressable TV happen

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Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.

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Jessica Glad

Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

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Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey […]

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Jessica Glad

Mediaset rolls out their HbbTV services with Icareus

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Mediaset rolls out their HbbTV services with Icareus

Helsinki, 23.5.2018, Mediaset, the leading commercial broadcaster in Italy, launched their hybrid, broadcast and broadband services (HbbTV) services in 2017 with the help of Icareus. Icareus delivered new HbbTV Carousel solutions to Mediaset, that was rigorously tested to support the simulcast of the legacy MHP platform and HbbTV, the critical requirement in Italy. Icareus solution […]

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Jessica Glad

Icareus EPG Platform to Phuong Nam Company in Vietnam

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Helsinki, 23.5.2018, Phuong Nam Television Company, has selected Icareus Playout EPG platform to manage and distribute their Electronic Program Guide information in all of their cable networks. The delivery includes a turn-key solution to enhance the user experience by providing full 7 day EPG data on all premium channels. Icareus Playout enabled them to easily […]

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Jessica Glad

Icareus EPG Platform to PCCW in Hong Kong

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Helsinki, 15.2.2018, Icareus has delivered its Icareus Playout EPG platform to telecom operator PCCW, the leading PayTV, IPTV and OTT service provider in Hong Kong and elsewhere in Asia. Icareus Playout EPG is used to receive, manage and distribute EPG data to PCCW’s TV services.

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Jessica Glad

Icareus TV Everywhere solution to AlfaTV

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Helsinki, 15.2.2018, Alfa TV, a growing TV channel in Finland has taken the Icareus TV Everywhere solution in use as a cloud service. Icareus’ solution provides AlfaTV an opportunity to manage and distribute its TV programs and other video content online. The service is operated by Digita, the national Finnish digital TV network operator. AlfaTV is […]

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Jessica Glad

Icareus’ End-to-End HbbTV Platform to leading terrestrial operator Emitel

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Helsinki, 15.2.2018, Icareus has delivered a turnkey HbbTV solution to Emitel, the national terrestrial TV network operator in Poland. With the new Icareus system Emitel is start the HbbTV service offering for TV viewers in Poland.

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