Personalising TV advertising, targeted TV advertising or Addressable TV advertising, has been the holy grail for broadcasters that they have been searching for decades. It maybe the best way for them to compete against the Internet companies that are constantly growing their advertising market share.
Icareus Addressable TV solution offers an publisher side platform to address the personalisation and programmatic paradigms in TV advertising. It offers new and innovative ad formats that can significantly increase broadcasters ad inventory and thus revenues.
For broadcaster in Europe, the HbbTV Addressable TV provides interesting off-the-self opportunities. Icareus Addressable TV solution integrates with broadcasters’ existing ad platforms, personalisation engines and broadcast automation systems to provide an easily scalable and almost automatically run system with high ROI.
In addition to broadcasters, Icareus Addressable TV platform provides new ways for operators to monetize their services with OTT Addressable TV advertising.
Read more about our Addressable TV Formats SwitchIn, ActiveAd and VideoSwap.