Complete HbbTV platform from Icareus, with real-world references
HbbTV services that your viewers and advertisers will love
Icareus provides a holistic approach and an end-to-end solution for HbbTV with Audience Measurement, Addressable TV, Applications and Signalling
Why is HbbTV do or die for broadcasters?
TV is still the favourite viewing device in any household and the most powerful media for advertising and brand engagement, but TV viewing itself has changed. Broadcasters, advertisers, operators and content owners unable to adapt to its new pace will have it very difficult to keep existing along these fast and core transformations. What is changing and how can HbbTV save the day?
Icareus HbbTV customers
Your HbbTV inventory with Icareus
We know exactly what Apps are needed
Select them from our portfolio and deploy from Icareus Suite Cloud. Don’t be second guessing on your TV Apps, let us help you set up the best Hybrid TV experience!
Discover the Icareus HbbTV solution
the perfect Hybrid TV toolset for broadcasters, operators and advertisers
The #1 Broadcast Platform for HbbTV
Icareus Playout is an all-in-one interactive and trusted broadcast platform, in production since 2004. It can help you manage DVB services and cross carriage in multiplexes for EPG, ingest data carousels and TV applications and update the firmware of end-devices and head-end equipment, among many other features. Do you want to know more?
Real audience measurement from TV
Understanding the viewers is more critical than ever, to compete in the growing video marketplace. With our audience solution, you can get holistic data from your viewers’ behaviour in real time, about any kind of video consumption. The Icareus approach allows data collection from any device: linear channel viewing, on-demand views and application usage tracking. Where information is key, this can offer the greatest benefits for all parties: broadcasters, TV operators, advertisers, sponsors, ad agencies, etc. Would you like to know more?
Maximize your TV advertising potential
Nowadays all SmartTVs support Addressable TV, which opens a wide new world of possibilities for TV advertising. You can keep all the advantages of TV goodies (brand lift, reach, impact and engagement) while accessing the benefits of digital adversiting: new and interactive creative options, bigger inventory, enhanced targeting and real time measurement. Create unbeatable marketing actions based on the new addressable TV formats: SwitchIn, ActiveAd, Promotion, VideoSwap and InApp advertising. Are you interested?
Online video and tv cloud to host, manage and publish your HbbTV services
Icareus Suite Online Video and TV Platform (OVTP) was introduced to take the next step from broadcast to Hybrid TV (HbbTV) and to online video services. It’s a complete cloud service to manage assets, channels and subscribers, for both subscription and transactional business models. With this powerful platform you can control the entry to your channel, manage your own HbbTV App Stores and portals, offer multi and single-channel EPG data and manage many other hybrid TV related tasks. Lead your users, advertisers and partners towards an enhanced viewing experience based on the advantages that HbbTV provides. It all happens in Icareus Suite!
Latest Icareus HbbTV related news and blogs
What is DVB-TA? (Targeted Advertising)
DVB-TA is the new specification by DVB Project that defines a technical framework to offer dynamic ad substitution on broadcast networks. It is an good initiative to
Icareus HbbTV Carousel streamer servers to Open Beyond TV Channel in Greece
Open Beyond, a Greek commercial free-to-air TV channel, has acquired Icareus Playout Carousel platform to provide hybrid broadcast and broadband (HbbTV) interactive TV services in Greece.
Blog: Why HbbTV is do or die for broadcasters?
TV viewing has changed. Fact that everyone in the industry has accepted: broadcasters, advertisers, operators and content owners. Content consumption is moving from linear to catch-up at