Icareus EPG solution to ERT, the public radio and television broadcaster of Greece

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Helsinki, 24,10.2019Icareus’ distributor Epeegee has delivered Icareus Playout EPG solution to ERT, the public radio and television broadcaster for Greece. Icareus Playout EPG solution is used to manage the PSI/SI and EPG signalling of all of the over twenty ERT distributed TV and Radio channels to several uplinks.

Yiannis Vougiouklakis - ERT

Mr. Yiannis Vougiouklakis, Head Of Digital Strategy of ERT

ERT’s Mr. Yiannis Vougiouklakis, Head Of Digital Strategy, comments the selection of Icareus EPG: “Icareus Playout offered us a flexible, robust and well-known EPG platform to offer better TV experience to our viewers. As a public broadcaster our high standards require us to trust on the best product on the market and Icareus Playout matched all our requirements”.

Icareus EPG offers a scalable and versatile EPG platform for ERT. The EIT information can be automatically ingested from different sources such as live streams, XML and text files. Icareus’ distributor and system integrator partner Epeegee has been responsible for the sales, integration and training of Icareus Playout EPG for ERT.

Epeegee’s CEO Mr Stathis Michail comments the selection of Icareus EPG: “Icareus Playout is a trusted solution that the Public Broadcaster can rely on. Its versatility and flexibility made the integration with ERT’s infrastructure easy and effortless”.

Icareus’ Director Mr Mikko Karppinen comments: “ERT is known as an innovative leader of the Greek TV market and I couldn’t be prouder to be part of the journey to offer better TV services to their viewers. Icareus Playout once again proved to be the right solution for a public broadcaster, which to me is proof that our extensive R&D work is going to right direction”.

Icareus Playout EPG solution offers Trusted Broadcast Technology enjoyed by leading broadcasters and operators globally for over a decade. Icareus Playout EP110 server is a full-scale PSI/SI generator server targeted for operators and broadcasters to manage their DVB multiplexes and channel line-ups. The tested integrations to multiplexes, EPG data providers, network management systems and Icareus Suite enable quick deployment and high reliability. Icareus global reseller and systems integrator partners offer high service levels and peace-of-mind to our customers. Icareus Playout EPG solutions have been deployed in broadcasting production since 2004.

Icareus Playout EPG is part of Icareus Playout broadcast head-end product family, which also includes Icareus CS DSM-CC Carousel servers for HbbTV and other interactive TV standards, Icareus Playout SSU servers for boot-loading the TV devices’ firmware and Icareus Playout Compact Lab solution for research, development and testing TV services. For more information about EPG solution visit: http://www.icareus.com/icareus-playout/#ep

Epeegee represents in Greece several leading manufacturers and software houses specializing in developing applications for Broadcasters, Media Houses and Production Companies. Epeegee holds a unique know-how on Application development for multiscreen, OTT, DRM, NFC, software development methodology and media consultancy. For more information, visit https://epeegee.com/.

ERT, The Hellenic Broadcasting Corporation (Greek: Ελληνική Ραδιοφωνία Τηλεόραση (ΕΡΤ), Ellinikí Radiofonía Tileórasi or ERT) is the state-owned public radio and television broadcaster for Greece. It runs five TV channels (ERT1, ERT2, ERT3, ERT SportsHD and ERT World), ERT Hybrid Services, six national radio services (First programme, Second Programme, Third Programme and Era Sport, Kosmos, Voice of Greece), 19 Regional radio stations, and four Internet TV channels ERTPLAY 1, ERTPLAY 2, ERTPLAY 3 and ERTPLAY 4. For more information visit: https://www.ert.gr

 

For more Information:

Ms. Jessica Glad

Marketing

Icareus Ltd

Email: jessica.glad[at]icareus.com

Telephone: +358 (0)9 2289 0801

 

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TVEkstra and ICAREUS to offer Addressable TV advertising on Turkuvaz Media, Ciner Media Group and TV8 channels in Turkey

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Helsinki, 24. 10.2019, Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled SmartTVs.

TVEkstra is the leading addressable TV adhouse who manages all technical, commercial and operational processes for addressable TV market and the exclusive addressable TV partner for Turkuvaz Media, Ciner Media Group and TV8. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has also 17 regional and local dealers around Turkey working with local SMEs to introduce addressable TV media.

We are thrilled to work with these innovative broadcasters to drive the addressable TV adoption in the Turkish market. We have already witnessed the potential with our advertisers, both national and local. With Icareus technological backing we can continue to innovate and bring new advanced TV formats to Turkey”, tells Merve Eraslanoğlu, Managing Director of TVEkstra.

Icareus provides its Addressable TV solution to create, manage, run and analyse the effectiveness of the campaigns. It offers a wide variety of ad formats such as SwitchIn, ActiveAd and VideoSwap, ranging from simple display ads to real-time TV Spot replacement with personalised online video ads. ActiveAd is a unique format that turns TV spots interactive and enables advertisers to have a real-time dialog with their customers.

TVEkstra has an excellent position to bring new advertisers to TV as well as to help Turkish broadcasters to increase their ad revenues significantly. They have already proved that addressable TV adds value to all involved parties. Icareus will continue to support and innovate with the Turkish market. Signing these leading broadcasters to our addressable TV platform is a testament to our extensive Addressable TV solution” said Mr Mikko Karppinen, Icareus Director.

Icareus Suite TV and Online Video Cloud offers the possibility to extend ad campaigns on micro sites, long form videos, contact detail collection tools and other call-to-actions. All are created and managed with an intuitive web interface. Additionally, broadcasters can use a wide variety of Icareus HbbTV Applications bundled with Icareus Suite TV & Online video cloud, such as TV app portals, EPGs, video-on-demand, news and weather. Integrations to audience measurement platforms ensure that viewing metrics are taken into account from all aspects.

Icareus Addressable TV solution offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising. It offers new and innovative ad formats that can significantly increase broadcasters’ ad inventory and thus revenues.

Icareus Addressable TV solution integrates with broadcasters existing ad platforms, personalisation engines and broadcast automation systems to provide an easily scalable and almost automatically run system with high ROI. More info: http://www.icareus.com/addressable-tv/

TVEkstra is the leading addressable TV adhouse who manage all technical, commercial and operational processes for addressable TV market and the exclusive addressable TV partner for e.g. Turkuvaz Media, Ciner Media Group and TV8. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has also 17 regional and local dealers around Turkey working with local SMEs to introduce addressable TV media. More info: https://tvekstra.com/

Turkuvaz Media Group owns ATV television station and Sabah, Takvim, Yeni Aktüel and Fotomaç newspapers. ATV is a nationwide TV channel in Turkey, began broadcasting in September 1993. ATV is one of Turkey’s most prominent and acclaimed television networks meeting global broadcasting standards and a jewel in the crown of the Turkuvaz Media Group. ATV also has the highest foreign sales ratio among its competitors and its series that are sold to customers in over 30 countries worldwide achieve spectacular ratings. ATV is an acronym of Actual Television (Aktüel Televizyonu) and it has sister channels A2, A Haber, A News and A Spor. For more information visit: https://www.atv.com.tr/

Ciner Media Group (Ciner Medya Grubu) is a Turkish media conglomerate established in 2007, part of the Ciner Holding conglomerate. Among other properties it owns the Habertürk newspaper, Habertürk TV and Habertürk Radyo, and the television stations Show TV, Show Türk and ShowMax TV. It co-owns the television station Bloomberg HT. It also publishes a range of magazines, including Turkish editions of international magazines such as FHM. For more information visit: http://www.cinermediagroup.com/index//en

TV8 is a Turkish television station, which started broadcasting on 22 February 1999. TV8 is the local broadcaster of TV shows like The Voice, Got Talent, Survivor and Utopia. For more information visit: http://www.tv8.com.tr/

For more Information:

Ms. Merve Eraslanoğlu

Managing Director

TVEkstra

Email: merve@tvekstra.com

Telephone : +90 533 547 1995

 

Ms. Jessica Glad

Marketing

Icareus Ltd

Email: jessica.glad[at]icareus.com

Telephone: +358 (0)9 2289 0801

 

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Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

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Helsinki, 23.5.2018 Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey HbbTV solution based on its existing products that enabled ATV (www.atv.com.tr) and its sister channels A Haber, A Spor and children’s’ channel Minika to offer valuable services to their viewers via SmartTVs.

The delivered solution consists Icareus Playout CS100 for HbbTV signalling, Icareus Suite platform for cloud-based HbbTV service management, Icareus Audience Measurement solution and an assortment of HbbTV applications for all the four channels.

Icareus HbbTV solution was selected because it offers an economical and the most feature rich HbbTV platform on the market. Icareus solutions have been tested and deployed in production use for years. The solution offer ATV the most flexible and modular platform to provide better TV experience for their TV viewers.

Icareus Suite is a cloud based versatile TV and online video platform. It is targeted for TV operators and broadcasters to manage their IP and Broadcast based hybrid TV services, SmartTV applications and other content. Icareus Suite provides an easy-to-use web management interface to manage service delivery, analytics, and customisation of HbbTV Applications. Icareus Suite enabled ATV to adopt the applications look-and-feel to each channel’s own brand without any programming and thus decreasing the both the deployment time and cost, to a cost comparable to a single channel deployment.

Icareus Suite is a modular platform and in addition to HbbTV application management its core modules include asset management for VOD and Catch-up TV, EPG management, payTV provisioning, subscriber-, device-, and account management.

Icareus Suite can be offered as a cloud service, but ATV preferred a on-premise installation.

Icareus Playout Carousel offers Trusted Broadcast Technology enjoyed by leading broadcasters and operators globally for over a decade. Icareus’ Playout CS100 Carousel™ is the solution for TV operators and broadcasters for DVB datacasting services. Icareus’ Playout CS100 Carousel Server allows the building and supervision of high quality value-added television services by multiplexing data in real-time. Icareus’ Playout CS100 Carousel server supports HbbTV and other interactive TV standard based applications.

Icareus Audience Measurement solution provide tools for TV Operators, broadcasters and other service providers collect and analyse information about their audiences, either watching or using their TV services. The information can be collected from any device connected to the service including HbbTVs, set-top boxes, SmartTVs, tablets, mobile phones and wed services.

Icareus Audience Measurement solution provides ATV the valuable real-time data on how viewers watch their channels, on-demand videos and interact with their TV applications. The real panel of 2 million TVs connected to Icareus system provides insight that any other solution could not deliver giving ATV an edge to offer AddressableTV on phase two of the project.

HbbTV services and applications delivered to ATV include:

  • Launcher application, which is autostarted on all channels and takes control of desired buttons (color buttons mainly). Each button can be assigned with a scheduled action. Includes support for showing scheduled banners and linking to advertisers own portals.
  • Portal / Menu offering a visible entry-point to all HbbTV services
  • Enhanced EPG application showing broadcast channel program data with enhanced metadata
  • Catch-up TV service providing access to thousands of ATV series and archives
  • Video-on-demand service of the movies and TV programs
  • News service providing the latest Turkish news from the RSS source
  • Weather application…you know, sun is always shining in Turkey

The solution is future-proofed allowing ATV to easily and quickly deploy and customize new HbbTV applications thereby avoiding the need to develop new applications from scratch.

About ATV

ATV is a nationwide TV channel in Turkey, began broadcasting in September 1993. ATV is one of Turkey’s most prominent and acclaimed television networks meeting global broadcasting standards and a jewel in the crown of the Turkuvaz Media Group. It has been a highly influential player in the shaping of Turkish television over the years due to its innovative and ground-breaking approach to program-making. As a leader in the TV broadcasting sector, ATV also has a powerful commercial capability. The channel is renowned for its enthralling dramas, hilarious comedies, action-packed series and engaging sitcoms – all of which are produced to the highest quality. In addition, the distribution arm of ATV brings a wide array of choice and diversity, offering series exceeding 20,000 hours as well as formats and TV movies. ATV also has the highest foreign sales ratio among its competitors and its series that are sold to customers in over 30 countries worldwide achieve spectacular ratings. ATV is an acronym of Actual Television (Aktüel Televizyonu) and it has sister channels A2, A Haber, A News and A Spor. For more information visit: https://www.atv.com.tr/

About Orsatek

Orsatek is a system integrator operating in Turkey. They provide consultancy and integration services to small/large broadcasters or companies having content to manage based on years of experience in Media Asset Management and Broadcast Automation System together with their experience in Information Technologies. For more information visit: http://orsatek.tv/en/

Icareus’ products and solutions used at ATV

Icareus Playout HbbTV Carousel Streamer: http://www.icareus.com/icareus-playout/#cs

Icareus Suite: http://www.icareus.com/online-video-platform/

Icareus Audience Measurementhttp://www.icareus.com/audience-measurement/

Icareus HbbTV: http://www.icareus.com/hbbtv/

 

For more Information:

Ms Jessica Glad
Marketing
Icareus Ltd
Email: jessica.glad[at]icareus.com
Telephone: +358 (0)9 2289 0801

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