15.5.2025, The Icareus Sports OTT platform now enables over 20 sports to fully automate their game productions and boost revenue through pay-per-view and subscriptions.
Icareus Sports OTT is a cloud-based video platform that empowers sports federations, leagues, and clubs to deliver their own branded video service to fans. The platform allows users to produce, manage, monetize, and publish matches, events, as well as communication and training videos, all without technical expertise.
To fully automate match productions Icareus has integrated AI-based cameras into its platform. This enables a fully automated end-to-end production process: matches are scheduled automatically based on data from the game management system, automatically recorded, monetized, and published on the video service for both live viewing and on-demand access, including coaching use.
AI cameras support automated production in over 20 sports, including football, futsal, ice hockey, basketball, Finnish baseball, floorball, handball, rugby, and lacrosse. The cameras automatically follow the action and deliver high-quality content through single- or multi-camera streams. The solution is suitable for everything from training and junior matches to top-tier competitions.
Icareus Sports OTT with AI camera productions is already supporting football and floorball content delivery.
The Icareus Sports OTT platform also includes:
- User management (for both end users and admins)
- Integrations with match data, statistics, and result services
- Content distribution to all devices including web, mobile, and Smart TVs
- Fully branded sports portals and applications
- Flexible monetization options (PPV, subscriptions, advertising)
- Communication and marketing tools
- Extensive analytics tools for viewer data and transaction tracking
In addition, coaches and teams gain significant benefits from automated productions:
- Simplifies and automates the recording of both practices and matches
- Game recordings are available almost in real time: no waiting needed
- Easy to search and organize: find matches by team, date, or match type
- Player-specific feedback: coaches can provide direct feedback using video
- No manual uploading or sharing: all content is automatically accessible to the right people
- All material in one place: no need to use multiple systems for video management
Icareus Ltd is a growing and profitable Finnish company specialising in video cloud services, founded in 2001. Icareus Ltd. is a respected operator with extensive experience in live webcasting and cooperation with sports federations. The company has enjoyed successful cooperation with the Finnish Baseball Association, Veikkaus, F-League and Salibandy League, among others.
Our main customers are video professionals such as sports organisations, TV channels, operators and media houses. We have clients from around 60 countries in Asia, the Middle East, Europe, Africa, South and North America.
Icareus Sports OTT solution is a cloud-based video platform that enables sports federations, leagues, and clubs to create their own branded video service. The platform allows users to produce, manage, and publish matches, events, as well as communication and training videos – all without technical expertise. Content can be monetized through pay-per-view, subscriptions, and advertising, with revenue directed straight to clubs or federations. The service supports multi-camera, mobile app and AI camera production. Viewing analytics and user data help enhance the fan experience and marketing efforts. Icareus Sports OTT is already used in football, futsal, floorball, and Finnish baseball.