Helsinki, 04.02.2021, Icareus has delivered a renewed Helsinki Channel service to the City of Helsinki. The Helsinki Channel is the city’s video communication channel and offers important and current content to the city’s residents. The technology platform of the Helsinki channel is the Icareus Suite video cloud service.
Helsinki, 08.09.2020, Open Beyond, a Greek commercial free-to-air TV channel, has acquired Icareus Playout Carousel platform to provide hybrid broadcast and broadband (HbbTV) interactive TV services in Greece. The delivery was done by the Icareus’ local distributor Epeegee.
Helsinki, 05.06.2020, Icareus has delivered its Icareus Playout EPG server platform to OIV, digital television operator, based in Zagreb, Croatia. OIV is the national provider of terrestrial broadcasting of radio and television programs in Croatia, with a significant share of the market of leased communications networks, telecommunications lines and infrastructure, provider of satellite and multimedia services.
Helsinki, 28.05.2020, Icareus Suite Online Video & TV cloud was selected for the national libraries’ subscription VOD service launched by Nordic Content Distribution in October 2019. The service, Kirjastokino, is being offered by over 100 municipalities in Finland, covering more than 2 million Finns.
Helsinki, 24,10.2019: Icareus’ distributor Epeegee has delivered Icareus Playout EPG solution to ERT, the public radio and television broadcaster for Greece. Icareus Playout EPG solution is used to manage the PSI/SI and EPG signalling of all of the over twenty ERT distributed TV and Radio channels to several uplinks.
Helsinki, 24. 10.2019, Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled SmartTVs.
TVEkstra is the leading addressable TV adhouse who manages all technical, commercial and operational processes for addressable TV market and the exclusive addressable TV partner for Turkuvaz Media, Ciner Media Group and TV8. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has also 17 regional and local dealers around Turkey working with local SMEs to introduce addressable TV media.
“We are thrilled to work with these innovative broadcasters to drive the addressable TV adoption in the Turkish market. We have already witnessed the potential with our advertisers, both national and local. With Icareus technological backing we can continue to innovate and bring new advanced TV formats to Turkey”, tells Merve Eraslanoğlu, Managing Director of TVEkstra.
Icareus provides its Addressable TV solution to create, manage, run and analyse the effectiveness of the campaigns. It offers a wide variety of ad formats such as SwitchIn, ActiveAd and VideoSwap, ranging from simple display ads to real-time TV Spot replacement with personalised online video ads. ActiveAd is a unique format that turns TV spots interactive and enables advertisers to have a real-time dialog with their customers.
“TVEkstra has an excellent position to bring new advertisers to TV as well as to help Turkish broadcasters to increase their ad revenues significantly. They have already proved that addressable TV adds value to all involved parties. Icareus will continue to support and innovate with the Turkish market. Signing these leading broadcasters to our addressable TV platform is a testament to our extensive Addressable TV solution” said Mr Mikko Karppinen, Icareus Director.
Icareus Suite TV and Online Video Cloud offers the possibility to extend ad campaigns on micro sites, long form videos, contact detail collection tools and other call-to-actions. All are created and managed with an intuitive web interface. Additionally, broadcasters can use a wide variety of Icareus HbbTV Applications bundled with Icareus Suite TV & Online video cloud, such as TV app portals, EPGs, video-on-demand, news and weather. Integrations to audience measurement platforms ensure that viewing metrics are taken into account from all aspects.
Icareus Addressable TV solution offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising. It offers new and innovative ad formats that can significantly increase broadcasters’ ad inventory and thus revenues.
Icareus Addressable TV solution integrates with broadcasters existing ad platforms, personalisation engines and broadcast automation systems to provide an easily scalable and almost automatically run system with high ROI. More info: http://www.icareus.com/addressable-tv/
TVEkstra is the leading addressable TV adhouse who manage all technical, commercial and operational processes for addressable TV market and the exclusive addressable TV partner for e.g. Turkuvaz Media, Ciner Media Group and TV8. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has also 17 regional and local dealers around Turkey working with local SMEs to introduce addressable TV media. More info: https://tvekstra.com/
Turkuvaz Media Group owns ATV television station and Sabah, Takvim, Yeni Aktüel and Fotomaç newspapers. ATV is a nationwide TV channel in Turkey, began broadcasting in September 1993. ATV is one of Turkey’s most prominent and acclaimed television networks meeting global broadcasting standards and a jewel in the crown of the Turkuvaz Media Group. ATV also has the highest foreign sales ratio among its competitors and its series that are sold to customers in over 30 countries worldwide achieve spectacular ratings. ATV is an acronym of Actual Television (Aktüel Televizyonu) and it has sister channels A2, A Haber, A News and A Spor. For more information visit: https://www.atv.com.tr/
Ciner Media Group (Ciner Medya Grubu) is a Turkish media conglomerate established in 2007, part of the Ciner Holding conglomerate. Among other properties it owns the Habertürk newspaper, Habertürk TV and Habertürk Radyo, and the television stations Show TV, Show Türk and ShowMax TV. It co-owns the television station Bloomberg HT. It also publishes a range of magazines, including Turkish editions of international magazines such as FHM. For more information visit: http://www.cinermediagroup.com/index//en
TV8 is a Turkish television station, which started broadcasting on 22 February 1999. TV8 is the local broadcaster of TV shows like The Voice, Got Talent, Survivor and Utopia. For more information visit: http://www.tv8.com.tr/
For more Information:
Ms. Merve Eraslanoğlu
Email: [email protected]
Telephone : +90 533 547 1995
Ms. Jessica Glad
Telephone: +358 (0)9 2289 0801
Follow Icareus on:
Helsinki, 25.6.2019, Icareus’ Central European distributor Divitel has delivered Icareus Playout EPG solution to BVN, a Dutch-language public television channel for Dutch and Flemish people abroad. Icareus Playout EPG solution is used to contribute, manage and distribute EPG data to operators globally.
Helsinki, 10.6.2019, Icareus has delivered the platform for HiTV, the national HbbTV/OTT Service. HiTV was launched on 5.6.2019 and offers TV viewers more content and possibilities for content managing and interaction.
Helsinki, 23.5.2019, Icareus’ has delivered its Icareus Playout platform to Freesat, a British free-to-air satellite television service, provided by a joint venture between the BBC and ITV plc. Icareus solution will allow Freesat to replace their legacy system with a future roadmap to expand their hybrid, broadcast and broadband services (HbbTV).
- Online Video & TV Cloud
- Broadcast Platform
- Case Alfa TV – Broadcaster TV Everywhere and HbbTV
- Case ATV – Audience Measurement and HbbTV
- Case Banco Mediolanum – Video communication
- Case Bright – Event streaming and webinars
- Case Capital AV – Making the event an audiovisual experience
- Case City of Helsinki – Online Video Services for Citizens
- Case Futurelabs – Training and scaling expertise via video academy
- Case ICOMEM – Video academy for doctors and citizens
- Case LavisTV – Paid Live streaming service
- Case Minifiddlers – Premium Learning Courses
- Case Tampere Trade Fairs provides hybrid events
- Case Telecentras – Operator’s OTT and HbbTV services
- Case Veikkaus – OTT service for content owner
- News & Blog
- Making Freemium work for Video Academy May 27, 2021
- 5 reasons why you should build a video academy February 8, 2021
- Icareus delivered Helsinki Channel, the new end-to end streaming service to the capital of Finland February 4, 2021
- 10 reasons: Why YouTube shouldn’t be used as a business or public organization’s video service? November 10, 2020
- What is DVB-TA? (Targeted Advertising) September 25, 2020