Icareus EPG solution to ERT, the public radio and television broadcaster of Greece

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Helsinki, 24,10.2019Icareus’ distributor Epeegee has delivered Icareus Playout EPG solution to ERT, the public radio and television broadcaster for Greece. Icareus Playout EPG solution is used to manage the PSI/SI and EPG signalling of all of the over twenty ERT distributed TV and Radio channels to several uplinks.

Yiannis Vougiouklakis - ERT

Mr. Yiannis Vougiouklakis, Head Of Digital Strategy of ERT

ERT’s Mr. Yiannis Vougiouklakis, Head Of Digital Strategy, comments the selection of Icareus EPG: “Icareus Playout offered us a flexible, robust and well-known EPG platform to offer better TV experience to our viewers. As a public broadcaster our high standards require us to trust on the best product on the market and Icareus Playout matched all our requirements”.

Icareus EPG offers a scalable and versatile EPG platform for ERT. The EIT information can be automatically ingested from different sources such as live streams, XML and text files. Icareus’ distributor and system integrator partner Epeegee has been responsible for the sales, integration and training of Icareus Playout EPG for ERT.

Epeegee’s CEO Mr Stathis Michail comments the selection of Icareus EPG: “Icareus Playout is a trusted solution that the Public Broadcaster can rely on. Its versatility and flexibility made the integration with ERT’s infrastructure easy and effortless”.

Icareus’ Director Mr Mikko Karppinen comments: “ERT is known as an innovative leader of the Greek TV market and I couldn’t be prouder to be part of the journey to offer better TV services to their viewers. Icareus Playout once again proved to be the right solution for a public broadcaster, which to me is proof that our extensive R&D work is going to right direction”.

Icareus Playout EPG solution offers Trusted Broadcast Technology enjoyed by leading broadcasters and operators globally for over a decade. Icareus Playout EP110 server is a full-scale PSI/SI generator server targeted for operators and broadcasters to manage their DVB multiplexes and channel line-ups. The tested integrations to multiplexes, EPG data providers, network management systems and Icareus Suite enable quick deployment and high reliability. Icareus global reseller and systems integrator partners offer high service levels and peace-of-mind to our customers. Icareus Playout EPG solutions have been deployed in broadcasting production since 2004.

Icareus Playout EPG is part of Icareus Playout broadcast head-end product family, which also includes Icareus CS DSM-CC Carousel servers for HbbTV and other interactive TV standards, Icareus Playout SSU servers for boot-loading the TV devices’ firmware and Icareus Playout Compact Lab solution for research, development and testing TV services. For more information about EPG solution visit: http://www.icareus.com/icareus-playout/#ep

Epeegee represents in Greece several leading manufacturers and software houses specializing in developing applications for Broadcasters, Media Houses and Production Companies. Epeegee holds a unique know-how on Application development for multiscreen, OTT, DRM, NFC, software development methodology and media consultancy. For more information, visit https://epeegee.com/.

ERT, The Hellenic Broadcasting Corporation (Greek: Ελληνική Ραδιοφωνία Τηλεόραση (ΕΡΤ), Ellinikí Radiofonía Tileórasi or ERT) is the state-owned public radio and television broadcaster for Greece. It runs five TV channels (ERT1, ERT2, ERT3, ERT SportsHD and ERT World), ERT Hybrid Services, six national radio services (First programme, Second Programme, Third Programme and Era Sport, Kosmos, Voice of Greece), 19 Regional radio stations, and four Internet TV channels ERTPLAY 1, ERTPLAY 2, ERTPLAY 3 and ERTPLAY 4. For more information visit: https://www.ert.gr

 

For more Information:

Ms. Jessica Glad

Marketing

Icareus Ltd

Email: jessica.glad[at]icareus.com

Telephone: +358 (0)9 2289 0801

 

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TVEkstra and ICAREUS to offer Addressable TV advertising on Turkuvaz Media, Ciner Media Group and TV8 channels in Turkey

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Helsinki, 24. 10.2019, Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled SmartTVs.

TVEkstra is the leading addressable TV adhouse who manages all technical, commercial and operational processes for addressable TV market and the exclusive addressable TV partner for Turkuvaz Media, Ciner Media Group and TV8. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has also 17 regional and local dealers around Turkey working with local SMEs to introduce addressable TV media.

We are thrilled to work with these innovative broadcasters to drive the addressable TV adoption in the Turkish market. We have already witnessed the potential with our advertisers, both national and local. With Icareus technological backing we can continue to innovate and bring new advanced TV formats to Turkey”, tells Merve Eraslanoğlu, Managing Director of TVEkstra.

Icareus provides its Addressable TV solution to create, manage, run and analyse the effectiveness of the campaigns. It offers a wide variety of ad formats such as SwitchIn, ActiveAd and VideoSwap, ranging from simple display ads to real-time TV Spot replacement with personalised online video ads. ActiveAd is a unique format that turns TV spots interactive and enables advertisers to have a real-time dialog with their customers.

TVEkstra has an excellent position to bring new advertisers to TV as well as to help Turkish broadcasters to increase their ad revenues significantly. They have already proved that addressable TV adds value to all involved parties. Icareus will continue to support and innovate with the Turkish market. Signing these leading broadcasters to our addressable TV platform is a testament to our extensive Addressable TV solution” said Mr Mikko Karppinen, Icareus Director.

Icareus Suite TV and Online Video Cloud offers the possibility to extend ad campaigns on micro sites, long form videos, contact detail collection tools and other call-to-actions. All are created and managed with an intuitive web interface. Additionally, broadcasters can use a wide variety of Icareus HbbTV Applications bundled with Icareus Suite TV & Online video cloud, such as TV app portals, EPGs, video-on-demand, news and weather. Integrations to audience measurement platforms ensure that viewing metrics are taken into account from all aspects.

Icareus Addressable TV solution offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising. It offers new and innovative ad formats that can significantly increase broadcasters’ ad inventory and thus revenues.

Icareus Addressable TV solution integrates with broadcasters existing ad platforms, personalisation engines and broadcast automation systems to provide an easily scalable and almost automatically run system with high ROI. More info: http://www.icareus.com/addressable-tv/

TVEkstra is the leading addressable TV adhouse who manage all technical, commercial and operational processes for addressable TV market and the exclusive addressable TV partner for e.g. Turkuvaz Media, Ciner Media Group and TV8. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has also 17 regional and local dealers around Turkey working with local SMEs to introduce addressable TV media. More info: https://tvekstra.com/

Turkuvaz Media Group owns ATV television station and Sabah, Takvim, Yeni Aktüel and Fotomaç newspapers. ATV is a nationwide TV channel in Turkey, began broadcasting in September 1993. ATV is one of Turkey’s most prominent and acclaimed television networks meeting global broadcasting standards and a jewel in the crown of the Turkuvaz Media Group. ATV also has the highest foreign sales ratio among its competitors and its series that are sold to customers in over 30 countries worldwide achieve spectacular ratings. ATV is an acronym of Actual Television (Aktüel Televizyonu) and it has sister channels A2, A Haber, A News and A Spor. For more information visit: https://www.atv.com.tr/

Ciner Media Group (Ciner Medya Grubu) is a Turkish media conglomerate established in 2007, part of the Ciner Holding conglomerate. Among other properties it owns the Habertürk newspaper, Habertürk TV and Habertürk Radyo, and the television stations Show TV, Show Türk and ShowMax TV. It co-owns the television station Bloomberg HT. It also publishes a range of magazines, including Turkish editions of international magazines such as FHM. For more information visit: http://www.cinermediagroup.com/index//en

TV8 is a Turkish television station, which started broadcasting on 22 February 1999. TV8 is the local broadcaster of TV shows like The Voice, Got Talent, Survivor and Utopia. For more information visit: http://www.tv8.com.tr/

For more Information:

Ms. Merve Eraslanoğlu

Managing Director

TVEkstra

Email: merve@tvekstra.com

Telephone : +90 533 547 1995

 

Ms. Jessica Glad

Marketing

Icareus Ltd

Email: jessica.glad[at]icareus.com

Telephone: +358 (0)9 2289 0801

 

Follow Icareus on:

Twitter: http://twitter.com/Icareus

LinkedIn: https://www.linkedin.com/company/icareus-ltd-

Facebook: https://www.facebook.com/IcareusLtd/

 

IBC2019 Interview with Director Mr. Mikko Karppinen

Last September was the time for the World’s most influential media, entertainment and technology show, the IBC 2019. And, of course, Icareus was a proud part of it. We are happy to share with you the quick interview made to our Icareus’ Co-founder and CTO, Mr. Mikko Karppinen.

Icareus News Video 2019-08