Icareus Addressable TV Advertising General Presentation (EN)

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Icareus Addressable TV Advertising General Presentation (EN)

This is a general presentation on Icareus Addressable TV Solution for TV operators, broadcaster.

Personalising TV advertising, or Addressable TV offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising.

Presentation version 11.7.2024.

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Broadcaster_AddressableTV_Icareus_Material_Short_2024.pdfDownload