The Finnish Pesäpallo Federation launched its new video platform, PesisTV, in July of this current year. The platform made its debut in conjunction with three national camps: Kankaanpää Kid Camp, Joensuu Grand Camp, and Oulu Youth Camp.
Pesäpallo is the Finnish version of baseball, and as part of the Finnish Pesäpallo Federation, the Finnish Baseball and Softball Federation operates as the governing body for baseball and softball in Finland.
During its pilot month, PesisTV provided a new and excellent way to enjoy the highlights of young baseball players, with evident success. Even though the camps already gathered a large number of on-site supporters, the video platform offered the opportunity to watch games live from the comfort of one’s own home. Viewers from all around Finland got to enjoy a virtual coverage of a total of 450 matches during the three camps, and this opportunity was eagerly embraced. The camps achieved impressive numbers: there were nearly five thousand registered viewers, streamed games were watched for over 7700 hours, and the highest concurrent viewership occurred during the Youth Camp’s CT competition, with a whopping 443 viewers tuning in!
All of this wouldn’t have been possible without the camps’ contribution to the production, as it was the camps themselves that were responsible for the match production.
The development of PesisTV was handled by the Finnish technology company Icareus Ltd. Icareus Ltd is a respected player in Finland, with extensive experience in collaborating with sports clubs and federations. The company has successfully partnered with organizations like F-Liiga and the Finnish Floorball Federation. Icareus Ltd’s strong experience and expertise have played a crucial role in the development of the Baseball Federation’s new video platform.
In the future, we can certainly anticipate even more exciting moments as PesisTV continues to grow, delivering unforgettable experiences for baseball enthusiasts both from the sidelines and the comfort of their own homes.
“The launch of PesisTV was a great success during the nationwide summer camps. The service was well-received, allowing us to bring the joy of camp games live to homes.”
“For us at Icareus, sports is a central area of focus that we want to invest in. We are delighted to have had the opportunity to collaborate with the Pesäpallo Federation in bringing the PesisTV service to our national pastime.”
Contact us for more info:
Jessica Glad
Marketing & Communications
Icareus Ltd
E-mail: jessica.glad[at]icareus.com
Phone: +358 (0)9 2289 0801
The Finnish Pesäpallo Federation organizes both recreational and competitive activities in baseball. The highest level of baseball in Finland is Superpesis, and Superpesis matches are available on the Ruutu service. Baseball has maintained its position as Finland’s national game and is the country’s third most popular ball sport. Its top leagues in Finland are Men’s Superpesis and Women’s Superpesis. There are a total of 360 registered baseball clubs in Finland, with 18,000 licensed adult and junior players.
Icareus Ltd, founded in 2001, is a growing and profitable Finnish company specialized in video cloud services. Approximately 60% of our sales come from outside Finland, and internationally, our main customers consist of video professionals such as TV channels, TV operators, and media companies. Over the years, we have accumulated clients from around 60 countries, spanning Asia, the Middle East, Europe, Africa, as well as South and North America.
Icareus Video Cloud is the most versatile online SaaS cloud video service in Europe, catering to a diverse range of users including sports organizations, TV channels, operators, corporations, public entities, and even micro-enterprises. Icareus Suite offers numerous features such as virtual and hybrid events, live broadcasts, video-on-demand streaming, customizable video portals, video captioning and editing tools, social media integrations, subscriber management, ad control, paywalls, and a convenient mobile application for uploading videos from phones. All of Icareus’ video services are brand-safe, customer-branded solutions tailored to specific customer preferences.
Relevant material
Downloads & further reading
Additional materials regarding this article
Further information about the service and its numerous applications.
Read more about the customizable Icareus Sports Video Cloud on our website:
