Behind The Screens: Securing Trust in Modern TV Measurement
As audience measurement systems grow to include vast amounts of data from Smart TVs, set-top boxes, and HbbTV devices, a key question emerges: Can we trust the data? Traditional panel-based systems earned trust over the years by being transparent and built on solid statistical methods. But today, we’re dealing with data from tens of millions […]
From Panels to Pixels: The New Era of TV Measurement
Audience measurement has traditionally relied on small, representative panels such as those maintained by Nielsen, Kantar Media, AGF Videoforschung and BARB. While these have offered consistent benchmarks for decades, the explosion of viewing options across digital, time-shifted, and connected platforms has outgrown the limitations of small-sample data. The industry is shifting toward a more comprehensive […]