12.6.2025 – Eerikkilä has selected Icareus to provide the technology behind MATSI.TV, a new media platform for Finnish football and futsal, launched in May.
MATSI.TV is a new platform dedicated to Finnish football and futsal, designed to bring together a wide range of video content in one place – including live matches, replays, and highlights. At launch, the platform features matches from the Huuhkaja and Helmariliiga competitions played at Eerikkilä. These leagues are part of the Finnish Football Association’s official player development system (Huuhkaja- ja Helmaripolku), aimed at guiding youth players toward international-level excellence.
Initially, MATSI.TV will broadcast all Huuhkaja and Helmariliiga matches played at Eerikkilä using Spiideo’s latest automatic cameras. Matches played in other locations can also be streamed to the service. Clubs can use a range of streaming equipment, including Veo cameras, iOS and Android smartphones or tablets, or any other compatible production tools.
Participation in MATSI.TV is free and voluntary for clubs, with no upfront investment required. The platform also provides clubs with an opportunity to generate meaningful additional revenue.
“There’s tremendous interest in live broadcasts of junior football. At Eerikkilä alone, about 1,400 matches are played annually – and now, through MATSI.TV, they are available for everyone to watch. At the same time, we’re offering clubs an effective fundraising tool,” says Tommi Aaltonen, Product Director at Eerikkilä. He adds that the current pilot features are just the beginning.
“Our goal is to create a media platform that serves clubs and everyone with a passion for Finnish football.”
Development of the platform will continue over the summer. In addition to matches, MATSI.TV will later include various types of content such as clips, coaching support materials, and training sessions. Recordings of matches played at Eerikkilä are also automatically transferred to the MyE.Way service, where they are immediately available to players and coaches after the game.
“It’s fantastic that Finnish football now has its own dedicated streaming service – MATSI.TV. I’m extremely proud that the Icareus Sports Video Cloud is helping bring this unique vision to life. The platform’s value-driven, community-first mission is something truly special, even by global standards. We’re honored to be part of this journey,” says Mikko Karppinen, Director of Video Platforms at Icareus.
Icareus Sports Video Cloud has established a strong foothold as a video platform for Finnish sports. It is already used in floorball, Finnish baseball (pesäpallo), and harness racing – and now also in football and futsal.
The platform offers a wide range of benefits for content owners and service providers, including elite sports centers, national associations, leagues, and clubs:
- Easy discoverability and a smooth viewing experience across all devices
- Branded portals and mobile apps to strengthen the sport’s identity
- Integrations with live scoring and statistics systems to enrich the viewing experience
- Automatic AI cameras and intuitive app-based production tools
- Versatile monetization options (PPV, subscriptions, advertising)
- New revenue opportunities for clubs and teams
- Video analysis tools to support coaching and player development
- An effective channel for communication and marketing
- Added value for the sport’s brand, community, and historical record
- Advanced analytics tools to track viewership data and purchasing behavior
Eerikkilä is a Finnish sports and training centre focusing on high-performance sports, coaching and player development. It offers modern training environments, expert coaching and advanced analytical tools for top players, coaches and teams in various sport disciplines. In football and basketball coaching in particular, Eerikkilä is known for its systematic and data-driven approach to player development.
Eerikkilä is supported by a strong research and analytics-based coaching model that utilises the latest technology and data to monitor the development of athletes. The centre also organises training sessions, events and camps for both professional and young athletes.
Read more: https://eerikkila.fi/en/
Icareus Ltd is a growing and profitable Finnish company specialising in video cloud services, founded in 2001. Icareus Ltd. is a respected operator with extensive experience in live webcasting and cooperation with sports federations. The company has enjoyed successful cooperation with the Finnish Baseball Association, Veikkaus, F-League and Salibandy League, among others.
Our main customers are video professionals such as sports organisations, TV channels, operators and media houses. We have clients from around 60 countries in Asia, the Middle East, Europe, Africa, South and North America.
Icareus Sports OTT solution is a cloud-based video platform that enables sports federations, leagues, and clubs to create their own branded video service. The platform allows users to produce, manage, and publish matches, events, as well as communication and training videos – all without technical expertise. Content can be monetized through pay-per-view, subscriptions, and advertising, with revenue directed straight to clubs or federations. The service supports multi-camera, mobile app and AI camera production. Viewing analytics and user data help enhance the fan experience and marketing efforts. Icareus Sports OTT is already used in football, futsal, floorball, and Finnish baseball.
Read more: https://icareus.com/solutions/sports/
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