Gain actionable insights from your entire TV audience – in real time
Icareus Audience Measurement 3.0
Understanding your audience is crucial in today’s evolving TV landscape. Icareus Audience Measurement provides broadcasters and operators with real-time, reliable insights into viewer behavior across various platforms and devices.
TV consumption is changing, and traditional measurement methods don’t always capture the full picture.
We currently monitor the usage of over 5 million connected TV devices through our platform, giving us extensive expertise in audience data collection and analysis. With Icareus, you can gain detailed insights into your own audience – without relying on outdated panel-based measurement systems.
Transform TV viewership data into strategic decisions with real-time TV analytics, directly from the source
Why TV operators need Icareus Audience Measurement
- Monetize your data: Offer premium audience insights to TV channels
- Enhance your value chain with real-time audience analytics
- Turn your infrastructure into a source of business intelligence
- Enable audience measurement for niche and smaller channels
How Icareus Audience Measurement helps you grow
By showing what audiences actually watch
No more guesswork: get real data from Smart TVs and HbbTV.
By revealing who the viewers really are
Go beyond estimates with insights on age, gender, location, and more.
By enabling smarter content and ad decisions
Use live viewer behavior to adjust programming and ad placement.
By increasing ad revenue through targeting
Deliver targeted campaigns that increase engagement and ad value with Addressable TV and segmentation.
Key features
Designed for broadcasters, operators, and advertisers, our measurement system offers key insights without relying on outdated panel-based methods.
Accurate & reliable
Built to meet broadcast industry standards.
Real-time monitoring
Access live data through our dashboards.
No sample panels – real viewer data
Data is collected from actual devices, not limited test groups.
Non-intrusive tracking
Viewers can opt in or out, and data collection does not disrupt their experience.
Works across platforms
Supports HbbTV, set-top boxes, Smart TVs, mobile, and web.
Easy integration
Connects with third-party analytics and advertising systems.
Easy fit to any workflow
Customize, scale and integrate
- Cloud-based platform – Hosted on Amazon Cloud for stability and scalability.
- Open APIs for integration – Works with existing broadcaster and operator platforms.
- Customizable reports – Tailor analytics to match your needs.
Multiple data sources
- Linear TV viewership
- On-demand viewing
- Interactive TV apps
- Ad performance tracking
Quietly powerful measurement
Connected TVs vary by country and manufacturer. Icareus CTV Pixel, our proprietary pixel technology, ensures measurement accuracy without affecting the viewing experience.
Top 3 Advantages of Icareus Audience Measurement
- Larger data, smarter insights - beyond traditional measurement.
- Customizable dashboards and metrics tailored to your needs.
- More reliable than panels. More agile than legacy systems.
Book a meeting with us, and we can talk about:
- What your audience is really watching
- Why panels alone miss key viewership
- How to get next-day time-shifted data
- What smarter ad targeting could mean for your ROI
- How others are already doing this... successfully
