Considering Video Accessibility

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What makes a video accessible? How can you benefit from accessibility? And how can we at Icareus make achieving accessibility easy for you? 

Jatka lukemista
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Making Freemium work for Video Academy

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“Freemium”—a combination of “free” and “premium”—has become the dominant business model among internet start-ups and smartphone app developers. It can also change the way users enrolled to your video academy.

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5 reasons why you should build a video academy

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2020 changed the way we do business, meet people and live our daily lives. One of the outcomes of the pandemic is the explosion of online events, trainings, webinars and live streaming as well as other video consumption. Zooms, GotoWebinars or Teams are no longer enough to produce a premium online video experience. Event participants do not want to install 3rd party software and demand for a brand safe environment. The time of video academy is here.

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10 reasons: Why YouTube shouldn’t be used as a business or public organization’s video service?

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Here are ten important reasons why you shouldn’t use YouTube as your company’s or public organization’s main video platform:

1. NO COMPANY OR PUBLIC ORGANIZATION WILL BE SUCCESSFUL ON YOUTUBE

Yeah, yeah, it’s known that YouTube is the world’s 2nd largest social media with 1.9 billion monthly users (01/2020).

Every minute, 500 hours of video is uploaded to YouTube, 30,000 hours every hour, and 720,000 hours of new videos every day. If you’re an active video-producing company and, for example, you produce 5 hours of your company’s branded, video content to be published per month, then that’s one hundred thousandths of a percentage (0.0000231% more precisely) of YouTube’s monthly content – now try to get attention for your content! So it is said that YouTube is a corporate video cemetery.

No one else on YouTube can do anything other than video bloggers, music, game videos, and “late night show videos” – no company has ever been successful on YouTube. You can check it easily by yourself from e.g. here

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What is DVB-TA? (Targeted Advertising)

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DVB-TA is the new specification by DVB Project that defines a technical framework to offer dynamic ad substitution on broadcast networks. It is an good initiative to bring economies of scale and interoperability between different ad and broadcast platforms.

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5 Key things to consider with broadcast EPG (Electronic programming guide)

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As competition on viewers time increase and digitalization takes over traditional news papers and their TV Listing -sections, broadcasted EPGs have become even more critical to both broadcasters and operators. This blog tries to explain the basics on how EPGs work in DVB networks and what you as a content owner should take into account to achieve a better TV experience.

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Blog: Why HbbTV is do or die for broadcasters?

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TV viewing has changed. Fact that everyone in the industry has accepted: broadcasters, advertisers, operators and content owners. Content consumption is moving from linear to catch-up at a pace that no-one can really forecast.

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Blog: The importance, and challenge, of TV Pixel

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TV Pixel, loved by advertisers, needed by broadcasters, crucial for content owners, controlled by regulators (via e.g. GDPR). Read how the TV Pixel can be used to identify the TV, or viewer in the very best case.

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Blog: Top 6 Take-aways from the 7th HbbTV Symposium

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Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going.

HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.

 

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Blog: Addressable TV @dmexco 2018

dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing.

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