Helsinki, 24. 10.2019, Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled SmartTVs.
In September was the time for the World’s most influential media, entertainment and technology show, the IBC 2019. And, of course, Icareus was a proud part of it. We are happy to share with you the quick interview made to our Icareus’ Co-founder and CTO, Mr. Mikko Karppinen.
Interview from the official IBC website, also available at IBC TV.
Do you want to know more about what we did in the IBC? During the event we showcased our complete product portfolio, targeted at broadcasters and operators. We talked about our products:
> Icareus Addressable TV Ad-tech platform
> Icareus Audience Measurement solution
> Icareus Suite Online Video and TV Cloud
> Icareus Playout broadcast platform
If you missed this year’s IBC 2019 or you would like to be informed about the interesting topics mentioned above, just contact us!
Other latest news:
Relying on Icareus Playout was a natural choice as RTB had verified Icareus Playout EPG server to be the best, most robust and feature-rich platform in the market. It enables RTB to offer better TV experience to its broadcaster customers and TV viewers while managing the channel lineups and network parameters in the most efficient way possible.
We have great news again! Watch our latest News video:
Watch our Elina telling about IP Sweden’s multi-tenant OTT delivery, TV Ekstra Addressable TV case and Icareus Playout EPG delivery to France24 as well as our latest HbbTV Blog.
Helsinki, 28.8.2019, TVEkstra, the leading Addressable TV Agency in Turkey, announced a partnership with Icareus to offer Addressable TV Advertising for Turkish TV networks. TVEkstra will use Icareus Addressable TV solution to run campaings to HbbTV enabled SmartTVs.
Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.
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