Helsinki, 24. 10.2019, Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled SmartTVs.
In September was the time for the World’s most influential media, entertainment and technology show, the IBC 2019. And, of course, Icareus was a proud part of it. We are happy to share with you the quick interview made to our Icareus’ Co-founder and CTO, Mr. Mikko Karppinen.
Interview from the official IBC website, also available at IBC TV.
Do you want to know more about what we did in the IBC? During the event we showcased our complete product portfolio, targeted at broadcasters and operators. We talked about our products:
> Icareus Addressable TV Ad-tech platform
> Icareus Audience Measurement solution
> Icareus Suite Online Video and TV Cloud
> Icareus Playout broadcast platform
If you missed this year’s IBC 2019 or you would like to be informed about the interesting topics mentioned above, just contact us!
Other latest news:
FloorballTV – a sports streaming service success story
March 2, 2023
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In the autumn of 2022, the Finnish Floorball Federation launched their own, Icareus built and hosted branded OTT service, FloorballTV (official name in Finnish: SalibandyTV).
Considering Video Accessibility
October 24, 2022
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What makes a video accessible? How can you benefit from accessibility? And how can we at Icareus make achieving accessibility easy for you?
Icareus Video Cloud – New Features
September 29, 2022
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Icareus Video Cloud continues to grow and develop with great speed During the past year, we have gained dozens of new customers around the globe
We have great news again! Watch our latest News video:
Watch our Elina telling about IP Sweden’s multi-tenant OTT delivery, TV Ekstra Addressable TV case and Icareus Playout EPG delivery to France24 as well as our latest HbbTV Blog.
Helsinki, 28.8.2019, TVEkstra, the leading Addressable TV Agency in Turkey, announced a partnership with Icareus to offer Addressable TV Advertising for Turkish TV networks. TVEkstra will use Icareus Addressable TV solution to run campaings to HbbTV enabled SmartTVs.
Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.
