TVEkstra and Icareus join forces to offer addressable TV in Turkey

TVEkstra is the leading Addressable TV adhouse who manages all technical, commercial and operational processes for addressable TV. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has built a network of 17 local dealers around Turkey to work with local SMEs to start addressable TV media.

“Partnering with Icareus enable us to offer a wide variety of addressable TV formats and continue to innovate with our customers. Our goals are aligned with Icareus’ and we have seen that addressable TV offers advertisers better tools to reach their customers and gives broadcasters new revenue streams e.g. via local advertisers, who had not previously been able to use TV as media.” Merve Eraslanoğlu, Managing Director of TVEkstra.

Icareus Addressable TV is a complete next-generation advertising solution to build and manage addressable TV campaigns. It offers a wide variety of ad formats such as SwitchIn, ActiveAd and VideoSwap, ranging from simple display ads to real-time TV Spot replacement with personalised online video ads. ActiveAd is a unique format that enables advertisers to turn their TV spots interactive to have a real-time dialog with the viewers.

Icareus and TVEkstra’s TV Analytics on both addressable TV advertising and audience measurement enable channels to understand better how and when their content is viewed and then make decisions on their programming and linear TV advertising.

“TV is the best media for brand recognition and finally with Addressable TV it can also offer the digital formats with all the new analytics and targeting options. Addressable TV is already day-to-day business for us, and advertisers’ interest is proof to us and TVEkstra that we are on the right track with Icareus Suite Addressable TV Solution.” said Mr Mikko Karppinen, Icareus Director.

Icareus Suite offers possibility to extend ad campaigns with micro sites, long form video and contact detail collection tools. All are created and managed with an intuitive web interface. Additionally, broadcasters can utilise a wide variety of HbbTV Applications bundled with Icareus Suite TV & Online video cloud, such as TV app portals, EPGs, video-on-demand, news and weather. Integrations to audience measurement platforms ensure that viewing metrics are taken into account on from all aspects.

Icareus Addressable TV solution offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising. It provides new and innovative ad formats that can significantly increase the broadcasters’ ad inventory and thus revenues.

Icareus Addressable TV solution integrates with broadcasters existing ad platforms, personalisation engines and broadcast automation systems to provide an easily scalable and almost automatically run system with high ROI.

More info: http://www.icareus.com/addressable-tv/

TVEkstra is the leading addressable TV adhouse who manages all technical, commercial and operational processes for addressable TV market. They work closely with media agencies and advertisers to find the best media mix to achieve advertisers’ goals in both reach and targeting. TVEkstra has also 17 regional and local dealers around Turkey working with local SMEs to introduce addressable TV media.

More info: https://tvekstra.com/

For more Information:

Ms Merve Eraslanoğlu
Managing Director
TVEkstra
Email: [email protected]
Telephone: +90 533 547 1995

Ms. Jessica Glad
Marketing
Icareus Ltd
Email: jessica.glad[at]icareus.com
Telephone: +358 (0)9 2289 0801

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