Persidera: Bringing advanced HbbTV solutions to Italian broadcasters

Persidera partnered with Icareus and Video Progetti to launch advanced HbbTV services, bringing Italian broadcasters new tools for interactivity, audience engagement, and real-time insights.

Persidera is the leading media service provider for independent publishers in Italy, operating three national DTT networks that cover more than 96% of the population. With a mission to support broadcasters in delivering high-quality and innovative services, Persidera joined forces with Icareus, a global leader in HbbTV and broadcast solutions, and Video Progetti, Italy’s #1 broadcast systems integrator.

This partnership unites Persidera’s infrastructure, Icareus’ proven technology, and Video Progetti’s integration expertise to modernize interactive television in Italy.

Summary

The Italian broadcasting market is rapidly evolving, with growing demand for interactive services, real-time audience measurement, and seamless hybrid TV experiences. Persidera sought a solution that would enhance the capabilities of its broadcaster customers while ensuring a smooth and scalable deployment.

By integrating the Icareus Video Cloud and Icareus Playout platform, Persidera can now provide broadcasters with advanced HbbTV applications, flexible video management tools, and precise signalling for interactive services, all supported by Video Progetti’s expertise in implementation and ongoing support.

Product

Partner

Challenge

Persidera wanted to equip broadcasters with solutions that would:

Offer interactive and personalized viewer experiences.
Provide accurate, real-time audience data beyond traditional panel metrics.
Enable seamless management of EPGs, HbbTV applications, and live/on-demand video.
Support innovative services such as targeted advertising, radio integration, and hybrid broadcast/broadband synchronization.

"By combining our network capabilities with Icareus' expertise in HbbTV, we are enabling broadcasters to offer more interactive and engaging content to their viewers. This partnership represents a significant step forward in the evolution of television in Italy."

Guido Fermetti

COO, Persidera

Solution

The joint solution combines Persidera’s broadcasting infrastructure with Icareus’ platforms and Video Progetti’s systems integration. Together, they delivered:

Icareus Video Cloud for live and on-demand content, user experience design, EPG updates, and interactive applications.
Icareus Playout platform to ensure robust HbbTV signalling, synchronization, and application delivery.
A portfolio of HbbTV services including real-time audience measurement, interactive program guides, personalized launchers, live streaming, and radio integration.

This end-to-end solution empowers broadcasters to innovate faster and deliver richer content experiences.

"We are excited to play a crucial role in this partnership, leveraging our experience in broadcasting technology to help deliver these advanced solutions to the Italian market with our integration and post-sales support services."

Francesco Struzzi

Sales Director, Video Progetti

Results

With Icareus and Video Progetti, Persidera now provides its customers with:

Stronger audience engagement through interactive services and real-time data.
Future-proof broadcasting capabilities supported by modular, scalable platforms.
Operational efficiency thanks to centralized, automated EPG and application management.
Enhanced broadcaster value by enabling new revenue opportunities like targeted advertising and niche channel delivery.

"We are thrilled to introduce our advanced HbbTV solutions to the broader Italian market through this collaboration with Persidera and Video Progetti. By joining forces, we will equip broadcasters with the tools needed to thrive in an increasingly competitive media environment, while elevating the viewing experience for audiences across Italy."

Toni Leiponen

CEO, Icareus