Here are ten important reasons why you shouldn’t use YouTube as your company’s or public organization’s main video platform:
1. NO COMPANY OR PUBLIC ORGANIZATION WILL BE SUCCESSFUL ON YOUTUBE
Yeah, yeah, it’s known that YouTube is the world’s 2nd largest social media with 1.9 billion monthly users (01/2020).
Every minute, 500 hours of video is uploaded to YouTube, 30,000 hours every hour, and 720,000 hours of new videos every day. If you’re an active video-producing company and, for example, you produce 5 hours of your company’s branded, video content to be published per month, then that’s one hundred thousandths of a percentage (0.0000231% more precisely) of YouTube’s monthly content – now try to get attention for your content! So it is said that YouTube is a corporate video cemetery.
No one else on YouTube can do anything other than video bloggers, music, game videos, and “late night show videos” – no company has ever been successful on YouTube. You can check it easily by yourself from e.g. here
2. YOUTUBE’S INTERESTS ARE DIFFERENT FROM YOUR INTERESTS
The interests of YouTube (and other Social Media services like Facebook) are different from the interests of your business or organization. They are NOT interested in whether your client or prospect will be comfortable with your content – they are only interested in whether the person stays within their service. That’s why they are constantly proposing new content to users all the time…
3. FOUNDABILITY AND QUALITY OF CONTENT – FAKE NEWS?
YouTube is a big search engine, but to be honest, if you want to find information about the city’s daycare services or the company’s offerings, then you go to that city’s or the company’s website and not YouTube, because there will probably be 100 vloggers, opinions and more other videos before you find the right service provider who might tell you the right official information. While anyone can share their opinion on YouTube, then checking the reliability of the information can be challenging if that talking head on video is a doctor or a quack.
In your own video service, the content is 100% yours and you can provide the visitor with accurate and verified information about your own services.
4. PEOPLE’S FOCUS ON VIDEO IS SHORTER IN FINLAND THAN GOLDFISH!
Watching videos on social media has completely changed in a couple of years: people watch a single video on Social Media services only an average of 6 seconds! There is so much content and fuss and people’s ability to concentrate in the midst of all the pushed content has diminished that visitors will no longer watch the content for long.
In your own video service, you decide for yourself what you recommend to viewers if you recommend and get your service built so calm that viewers watch your videos more and longer.
5. YOU DO NOT KNOW WHO IS LOOKING AND WHERE DO THEY GO
You won’t see who’s watching your videos, and you won’t be able to direct the viewer to your other web content, collect their contact information, and thus become a customer. Using YouTube, a company will not be able to take advantage of the various activation and lead tools that generate sales for the company.
In your own video service, you decide where to place your videos, what news and product documents to place next to the video, whether to put a contact form under or over the video and how to direct your viewers from one of your videos to another and from page to page. In our service, you get all the call-to-action activation lead tools at your disposal!
6. THE SAME SERVICE AND THE SAME LOOK IS NOT OK FOR EVERYONE
YouTube only offers “one size fits all” – everything looks the same and you can’t decide which videos to see, for example, your customer, partner, or employee.
In your own video service, you can e.g. provide product demos and webinars to your customers, training and instructional videos for your partners and internal communication and behind-the-scenes videos to your employees.
And of course everything in your own video environment looks like your business or public organization.
7. DO YOU DIRECT YOUR LEADS TO YOUR COMPETITORS?
In the worst case scenario, when you redirect a visitor to YouTube from your website’s YouTube video player, its algorithms direct the visitor to watch your competitors ’videos.
Your own video service has only your videos, no videos from your competitors, no cat videos or anything else.
8. YOU CANNOT UPDATE YOUR VIDEOS
You will not be able to update YouTube videos when your service or product is updated, but you will always need to upload a new video that will receive a new video URL and new viewer information.
In your own video service, you can share the product video link even with your partners and then update your video letting your partners still have the latest, most recent video every week!
9. YOU LOSE YOUR CONTENT RIGHTS TO YOUTUBE AND OTHER USERS!
Have you ever read the YouTube Terms of Service? By uploading videos to YouTube, you grant rights to your videos to YouTube and other users of YouTube for worldwide, non-exclusive, and free use of the content (including copying, distribution, editing, display, and presentation)
In your own video service, the rights to the video remain with you alone.
10. DO YOU PROMOTE AN AMERICAN BRAND FOR FREE ON YOUR OWN WEBSITE?
Using YouTube video player on your own video pages doesn’t look professional. We are not living in the 90’s anymore and you’re probably no longer using free web site services where other companies ’ads are flashing? If you’re making your company’s own branded web pages, then why are you promoting an American mega-brand there and not using a video player that looks like your own company?
It’s good to consider YouTube as one social media channel for videos for distributing some short teaser videos to lure people to visit your website, but it’s not a full video platform for professional users, businesses and public organizations.
If you only use YouTube, you will miss out on many of the opportunities in your video service to learn how to leverage and streamline your business’s training, marketing, sales, communications, recruitment and more.
So never redirect a visitor from your own website to YouTube or other services, but vice versa!