Helsinki, 02.05.2024 – IRR-TV, a leading pan-Christian media organization, is thrilled to announce the launch of its direct-to-consumer OTT service through the innovative platform, This step allows IRR-TV to seamlessly integrate its TV channel and other broadcasting endeavors into a dynamic, interactive, and user-centric digital space., the brand-new video portal, serves a diverse array of both live and on-demand content.

To achieve this remarkable milestone, IRR-TV joined forces with two industry veterans: Icareus and Digita. Icareus, an experienced player in the field of online video and TV solutions, partnered with Finland’s national terrestrial TV operator, Digita, to craft a comprehensive and cutting-edge solution for both live and on-demand content delivery. Digita, known for its exceptional performance in managing critical network infrastructure, effectively bolsters IRR-TV’s broadcasting and OTT services. The OTT video portal, hosted on the robust Icareus Video Cloud, is a pivotal component of this collaboration.

"We are proud to partner with IRR-TV in delivering an unparalleled OTT experience through Our Icareus Video Cloud, coupled with Digita's operational excellence, empower IRR-TV to connect with their audience in innovative ways."
Toni Leiponen
CEO of Icareus

Key benefits that Icareus Video Cloud offers to IRR-TV include:


Peace of Mind

The long-standing and successful collaboration between Icareus and Digita ensures that IRR-TV can deliver an uninterrupted, smooth, and reliable viewing experience for its audience around the clock.


Streamlined Operations

Leveraging Digita’s operational center and network expertise, IRR-TV benefits from a well-oiled machinery that keeps the content delivery process hassle-free.



The platform’s robust architecture guarantees a reliable and stable streaming experience, minimizing disruptions for viewers.


Tailored & Comprehensive Solution

Icareus Video Cloud empowers IRR-TV with the flexibility to adapt to evolving audience preferences and market dynamics. The integration of Icareus Video Cloud enables IRR-TV to handle every aspect of content delivery, from VOD ingestion and transcoding to live channel management and EPG integration. The platform is optimized to cater to Tier 2 and Tier 3 TV channels and content owners, providing tailor-made solutions that fit unique requirements.


Cutting-Edge Technology’s OTT end-user portal boasts the latest technological advancements and advanced features, including features such as Airplay, Chromecast, and picture-in-picture capabilities, enriching the viewer experience.

The launch of marks a significant milestone in IRR-TV’s journey towards expanding it’s audience beyond traditional terrestrial, cable and satellite networks. This pioneering venture exemplifies the organization’s commitment to providing unmatched quality, accessibility, and engagement for its cherished viewers across Finland and Internationally.

IRR-TV is a visionary pan-Christian media organization founded in 1986 and dedicated to delivering high-quality content that fosters spiritual growth, education, and entertainment. With a rich history of serving diverse communities, IRR-TV continues to redefine the way faith-based content is created, curated, and consumed. IRR-TV produces almost 1000 TV programs annually and broadcasts these through 16 satellite channels to different parts of the world. The programs appear e.g. in North Africa, the Middle East, and Central and South Asia. IRR-TV has printed a total of more than 8 million books, in 30 languages on 4 continents. More information:

Icareus is a leading provider of advanced multimedia solutions, specializing in empowering broadcasters and content owners to deliver exceptional viewing experiences across a variety of platforms. With cutting-edge technology and a commitment to innovation, Icareus is at the forefront of shaping the future of video consumption via its Icareus Video Cloud. More information:

Digita is Finland’s premier national terrestrial TV operator, renowned for its expertise in network infrastructure management and operational excellence. Partnering with key industry players, Digita delivers seamless broadcasting solutions that enrich the lives of millions of viewers nationwide. More information: is an OTT video portal developed through a collaboration between IRR-TV, Icareus, and Digita. This platform offers both live and on-demand content, re-defining the way audiences interact with Christian media content in Finland and internationally. More information:

Icareus Video Cloud is a turnkey white-label video cloud solution for media, TV and content owners. It offers versatile tools for the production, management, publication and (optionally) commercialization of live streaming, videos and events.

More information:

Ms. Jessica Glad
Icareus Ltd
Phone: +358 (0)9 2289 0801
Email: [email protected]


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Helsinki, 16.01.2024, The Finnish National Audiovisual Institute (KAVI), in collaboration with Icareus, has launched Elonet, a new streaming service called Elonet+. This service is designed to offer an even wider range of possibilities to enjoy Finnish film production anywhere and anytime, completely free of charge for the viewer.

The Elonet+ streaming service is hosted on Icareus Video Cloud, making use of its wide range of features. The ease of cloud computing allows KAVI’s experts to focus entirely on curating the content themselves. Icareus Video Cloud enables content owners, public organisations and businesses to deliver their own branded video services securely, quickly and cost-effectively. In addition to the video platform, Icareus designed and implemented Elonet+ applications and user interfaces for various devices, including iOS and Android mobile apps and AppleTV, AndroidTV, LG and Samsung SmartTV apps.Thanks to Icareus Video Cloud’s API interfaces, the challenging migration project, during which thousands of Elonet+ video content and metadata were imported from KAVI’s various video platforms, was completed with minimal human resources.

"It has been important for KAVI to improve the accessibility of its films. The Elonet+, implemented in partnership with the Icareus people, meets a need expressed by customers and we at KAVI are proud of this achievement."

Pekka Tähtinen
Head of Digital Services at KAVI

"We are honoured that KAVI chose Icareus Video Cloud as the solution for the new Elonet+ service. It's great to see how it brings together a vast amount of national film, TV and other content history in one place, and makes it available to all Finns."

Toni Leiponen
Toni Leiponen
CEO, Icareus Ltd

The new video service is off to an impressive start – the collection already contains more than 350 feature films, with 20-30 new titles being added every year. Among the films on offer are the old, familiar Pekka Puupää comedy films, the 1955 Unknown Soldier, Pojat (1962), based on Paavo Rintala’s famous novel, and the true crime film Fraud (1988). TV series will not be ignored either, with a remastered 4K version of the Winter War TV series as its first taste. With around 3000 commercials, documentaries and short films, there’s plenty to keep you busy for a long time.
Elonet+ can be found in a browser at and other devices can find the apps in their app stores under the same name.

Elonet+ devices

The National Audiovisual Institute (KAVI) preserves and makes available Finland’s audiovisual cultural heritage: films, television and radio programmes. The National Audiovisual Institute (KAVI) is a government agency under the Ministry of Education and Culture, whose activities are based on legislation. KAVI’s statutory tasks include the preservation of films and television and radio programmes, as well as related research, the supervision of the provision of image programmes and the promotion of media education.

Icareus Oy, founded in 2001, is a growing and profitable Finnish company providing SaaS video cloud services. Our company serves customers from over 60 countries. Our main product, the customisable Icareus Video Cloud Service, enables the publishing of professional video services for organisations. The service is suitable for both internal and external use in various contexts, such as content services, virtual and hybrid events, communication, marketing and training. All this easily and affordably from the cloud, for all terminals.

Icareus Suite is the most versatile online SaaS video cloud service in Europe, used by a wide range of actors such as sports organisations, companies, 3rd sector operators, TV channels, operators and public organisations. We offer a wide range of features such as Live streaming broadcasts, Video-on-demand streaming services, customisable video portals, events, social media integrations, subscriber management, ad management, paywalls and a handy mobile app to upload videos from your mobile phone to the service. All Icareus video services are always brand-safe and can be customised to look like the customer with selected features.

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A paradigm shift is currently underway in the sports industry as content owners are moving towards direct-to-consumer business models. This transformation has primarily begun with top leagues and the ones that lack lucrative TV distribution agreements. Streaming services are found compelling as they allow leagues to redefine how they connect with their fans, partners, and advertisers. OTT has emerged as a new approach to improve leagues’ reach.

However, grassroots sports, despite their potential, have remained largely neglected, partly due to the absence of viable business models. Consequently, this has lead to a situation where most games are streamed on social media platforms, leading to a loss of control over how the sports are portrayed to fans and other stakeholders. 

Solving the grassroots sports streaming and monetization challenge is pivotal for federations, clubs, athletes, and fans alike. Acknowledging the challenges faced by grassroots sports in terms of visibility, control over content, and monetization, 

Icareus’ vision is centered around these three key drivers for change 

1. Improved game and event discovery,
2. Democratized content production,
3. A sustainable and inclusive business model.


One of the primary concerns is the fragmented nature of grassroots sports streaming, scattered across various social media platforms, making it challenging for fans to discover and follow their favorite teams and events. Streaming has become a wild west where federations and clubs have completely lost their control on how their sports is portrayed to fans. The driving change that is needed lies in enhancing game and event discovery, moving it away from social media and consolidating all streaming onto a single user-friendly platform, simplifying the process of game discovery and enhancing the overall fan experience.  


The next challenge is to get as many games streamed as possible. We must recognize the importance of inclusive content production, given that it is unfeasible for federations or clubs to manage it centrally.  This necessitates the collective inclusion of team managers, parents, friends, and family to the content production workflows. To facilitate their onboarding, there is a need for user-friendly tools and autonomy for the “grassroots streamers.”


The final motivation to get everyone onboard is monetization. A sustainable and mutually beneficial business model is crucial to ensure that all stakeholders find value in the process. This can be achieved by applying the platform economics principle, where most of the revenues can be routed directly to the clubs, without complicated accounting processes. Empowering grassroots sports not only fosters talent development but also taps into new revenue streams within an underserved market. 

Once we can achieve these three key drivers, there will be an explosion of grassroot sports streaming! 

Unfortunately, traditional sports streaming platforms often prioritize major leagues, sidelining grassroots events and tournaments. In response, Icareus has developed a cloud platform that brings all the stakeholders together for the production and consumption of games. At the same time, it improves fan engagement and loyalty. 

Icareus leverages crowdsourcing to turn virtually everyone into content creators, facilitating event and game streaming. The Icareus Sports OTT solution aggregates content from grassroots events within a specific sport, creating a one-stop destination for fans to access games, from top leagues to the smallest matches, all on a single video portal bearing the federation’s or club’s branding. In essence, it gives federations and clubs complete control over how games are streamed, the user experience, and the business model, facilitating a stronger connection with fans. 

Monetization is achieved through subscription models, pay-per-view options, and targeted advertising. Moreover, the platform’s business model ensures that the majority of the revenues generated are directed towards the grassroots teams, a pioneering step in the industry. 

In practice, all beloved sports content, from children’s leagues to senior divisions, can be found from a single source, seamlessly integrated and easily discoverable. By fostering this collaborative and integrated approach to sports streaming, the platform not only amplifies the reach and impact of grassroots sports but also creates a dynamic and engaging environment that benefits everyone involved, from the federations and clubs to the dedicated fans and players. 

In summary

The benefits of this holistic approach extend beyond mere convenience, with the potential to reshape the landscape of grassroots sports streaming, providing a sustainable and profitable model that caters to the needs of all stakeholders. 

Icareus Ltd is an online video cloud and broadcast TV specialist founded in 2001 and having offices in Finland and Spain. Icareus provides video cloud solutions and trusted broadcast TV platforms, and our solutions are enjoyed by millions of consumers via our broadcaster, operator, OTT and OVP customers in over 60 countries.  Combining online and broadcast has been the core of our activities over almost two decades. We’ve been making the change from linear TV to today’s multi-screen experience. 

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Icareus Sports OTT is a turnkey white-label video cloud solution for sports of all kinds, team or individual, from floorball and football to tennis and martial arts. It offers versatile tools for the production, management, publication and (optionally) commercialization of sports videos and events. Both professional leagues and “grass roots” non-professional sports clubs can make use of this solution. 

More information: 


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