Milano Pavia TV, a regional broadcaster serving the Milan and Pavia areas in northern Italy, has launched a new connected TV service with Sofia Digital. Icareus Video Cloud provides the integrated OTT backend for live and on-demand streaming, giving the broadcaster a flexible foundation for managing and developing its digital video offering.
Milano Pavia TV covers local news, business, sports, entertainment and community stories for audiences across Milan and Pavia. The new HbbTV service extends the broadcaster’s content to connected televisions and gives viewers a convenient way to access both live programming and on-demand content.
Sofia Digital delivered the HbbTV solution for Milano Pavia TV and integrated Icareus Video Cloud as the video platform supporting the service.
At a glance
- Milano Pavia TV launched a new HbbTV and OTT service for connected TV audiences.
- Sofia Digital delivered the HbbTV solution, with Icareus Video Cloud providing the video backend for live and on-demand streaming.
- The solution supports video management, transcoding, metadata, images, content categorisation and Continue Watching.
- The platform provides a flexible foundation for future services such as subscriptions and pay-per-view.
New service and business opportunity for Milano Pavia
The new platform enables Milano Pavia TV to extend its reach beyond traditional broadcasting, while creating new opportunities for audience engagement and future digital revenues.
Rapid deployment through trusted technology partners
The project highlights how Sofia Digital’s HbbTV expertise and Icareus Video Cloud can be combined into a turnkey solution for regional broadcasters seeking to modernize their television services.
The service was deployed in less than three months through close collaboration between Sofia Digital and Icareus.
Live and on-demand video from one platform
Icareus Video Cloud acts as the unified OTT backend for the service, combining video processing, media asset management and content delivery capabilities in a single platform. Icareus Video Cloud provides the backend capabilities required for Milano Pavia TV’s live and VOD streaming.
The platform supports video processing and management functions including transcoding, metadata and image management, as well as the organisation of on-demand content into genres and categories. Features such as Continue Watching help create a more convenient viewing experience by allowing audiences to return easily to content they have already started.
By centralising video processing, media asset management and OTT delivery into a single platform, Icareus Video Cloud helps Milano Pavia TV streamline content operations and reduce complexity across its digital services.
An integrated solution for local broadcasters
The Milano Pavia TV project demonstrates how broadcasters can combine specialised HbbTV and video technologies into a tightly integrated service without having to build the entire technology stack from the ground up.
Sofia Digital provides the HbbTV solution and Smart TV experience, while Icareus Video Cloud supports the video streaming and management capabilities behind the service.
The combination offers local and regional broadcasters a practical route to connected-TV distribution: fast to deploy, flexible to manage and scalable as their digital services develop.
Built for future digital business models
The platform also provides a foundation for further development of Milano Pavia TV’s digital offering.
Future possibilities include flexibility to introduce future business models, including subscription-based services, pay-per-view events and other revenue-generating video offerings as audience needs evolve, while continuing to use the same underlying video infrastructure.
For Milano Pavia TV, the new service creates another way to bring regional programming to viewers. For Icareus, the project demonstrates how Icareus Video Cloud can operate as an integrated video backend within broader HbbTV and OTT solutions delivered by technology partners.
About Milano Pavia TV
Milano Pavia TV is a regional television channel serving the Milan and Pavia areas of northern Italy. Its programming covers local news, business, sports, entertainment, culture and community stories, connecting viewers with developments and events across the region.
Visit site: https://www.milanopavia.tv/
About Icareus
Icareus is a Finnish media technology company providing cloud-based video and TV solutions for broadcasters, operators, media companies, public organisations and enterprises. Icareus Video Cloud enables organisations to manage, process, distribute and monetise live and on-demand video across multiple services and devices.
Read more: https://icareus.com/products/white-label-ott-platform/
About Sofia Digital
Sofia Digital is an international high-tech company headquartered in Tampere, Finland, with 25 years of expertise delivering innovative applications for Smart TVs, web platforms and mobile devices. The company specialises in HbbTV, DVB broadcasting (including DVB-I), end-to-end OTT solutions, targeted advertising, metadata aggregation and Smart TV testing services, working with broadcasters and operators across Europe and beyond.
Read more: https://sofiadigital.com/