News & Blog

IBC2018 Show – The world’s most influential media, entertainment & technology show

Meet us @IBC2018  Stand #14.B03 14. – 18. September 2018 Amsterdam, The Netherlands Meet Icareus team at IBC Show 2018 IBC is the world’s most influential media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors. Icareus is showcasing its complete product portfolio targeted at

DMEXCO – Digital Marketing Expo & Conference

Meet us @DMEXCO 2018 12. – 13. September 2018 Cologne, Germany Meet Icareus team at Digital Marketing Expo & Conference – DMEXCO 2018. The DMEXCO Expo and Conference is the meeting place for key players in digital business, marketing and innovation. One of this year’s main topics: artificial intelligence. Icareus

Blog: Making Addressable TV happen

Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.

Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV

Mediaset rolls out their HbbTV services with Icareus

Helsinki, 23.5.2018, Mediaset, the leading commercial broadcaster in Italy, launched their hybrid, broadcast and broadband services (HbbTV) services in 2017 with the help of Icareus. Icareus delivered new HbbTV Carousel solutions to Mediaset, that was rigorously tested to support the simulcast of the legacy MHP platform and HbbTV, the critical

Icareus EPG Platform to Phuong Nam Company in Vietnam

Helsinki, 23.5.2018, Phuong Nam Television Company, has selected Icareus Playout EPG platform to manage and distribute their Electronic Program Guide information in all of their cable networks. The delivery includes a turn-key solution to enhance the user experience by providing full 7 day EPG data on all premium channels. Icareus