Icareus HbbTV
Complete HbbTV platform with real-world references that your viewers and advertisers will love
Icareus provides a holistic approach and an end-to-end solution for HbbTV with Audience Measurement, Addressable TV, Applications and Signalling.
HbbTV will make broadcasting the 1# OTT platform
HbbTV will provide broadcasters the tools needed to join the race and win the OTT competition
Why is HbbTV do or die for broadcasters?
TV is still the favourite viewing device in any household and the most powerful media for advertising and brand engagement, but TV viewing itself has changed. Broadcasters, advertisers, operators and content owners unable to adapt to its new pace will have it very difficult to keep existing along these fast and core transformations. What is changing and how can HbbTV save the day?
Icareus HbbTV customers
Your HbbTV inventory with Icareus
- ICAREUS HBBTV LAUNCHER - Link to other applications and support branding advertising by controlling the entry to your channel
- ENHANCED EPG EXPERIENCE - Offers a hybrid EPG for both broadcast and broadband channels, with integrated Catch-Up and support for premium channels via Pay-TV
- ICAREUS START-OVER APPLICATION - Enable your viewers to re-start any on-going programme, never missing the start of a favourite show
- BROADBAND CHANNELS - Provide new TV channels to reach profitable smaller audiences, using PayTV business models or advertising-based channels
- NEWS - Informative services with added value. Keep your viewers updated with an unlimited number of categories, RSS input feeds, images, videos, paging and animations support
- TWITTER - Combine TV programs with social media services, so viewers can follow the program and the related discussion at the same time
- MOBILE RETURN CHANNEL - Use it to send information to the viewers mobile, widening your marketing strategies and viewers engagement with registrations for test drives, product offers and coupons, and any other strategy you can think of!
- HBBTV APP STORE / PORTAL - Access your own and 3rd party services, customize premium services and easily manage the portal content via web interface
- SINGLE CHANNEL EPG - Optimized non-instrusive program guide for single channels, providing both past and future events with Catch-Up integration
- VIDEO-ON-DEMAND (VOD) - Launch your video suscription or Catch-Up service with a great user experience application that offers different monetization packages and DRM service
- RADIO CHANNELS - Use radio channels in co-operation with the local radio broadcasters, with audio or video pre-roll advertising
- WEATHER - Useful feature to have with details of location, current temperature, min/max temperature and estimated weather, based on high quality weather databases
- POLL & RATING APP - Build non-intrusive polls and questionnaires, quickly and easily, so you can get relevant opinions and feedback from your viewers about your broadcasts
- APP DEV SERVICES - We can create custom operator and broadcaster applications as turnkey deliveries, for any needs your business may have, and integrate them easily with other Icareu’s solutions
We know exactly what Apps are needed
Select them from our portfolio and deploy from Icareus Suite Cloud. Don’t be second guessing on your TV Apps, let us help you set up the best Hybrid TV experience!
The perfect Hybrid TV toolset for broadcasters, operators and advertisers
The #1 Broadcast Platform for HbbTV
Icareus Playout is an all-in-one interactive and trusted broadcast platform, in production since 2004. It can help you manage DVB services and cross carriage in multiplexes for EPG, ingest data carousels and TV applications and update the firmware of end-devices and head-end equipment, among many other features. Do you want to know more?
Real audience measurement from TV
Understanding the viewers is more critical than ever, to compete in the growing video marketplace. With our audience solution, you can get holistic data from your viewers’ behaviour in real time, about any kind of video consumption. The Icareus approach allows data collection from any device: linear channel viewing, on-demand views and application usage tracking. Where information is key, this can offer the greatest benefits for all parties: broadcasters, TV operators, advertisers, sponsors, ad agencies, etc. Would you like to know more?
Maximize your TV advertising potential
Nowadays all SmartTVs support Addressable TV, which opens a wide new world of possibilities for TV advertising. You can keep all the advantages of TV goodies (brand lift, reach, impact and engagement) while accessing the benefits of digital adversiting: new and interactive creative options, bigger inventory, enhanced targeting and real time measurement. Create unbeatable marketing actions based on the new addressable TV formats: SwitchIn, ActiveAd, Promotion, VideoSwap and InApp advertising. Are you interested?
Online video and tv cloud to host, manage and publish your HbbTV services
Icareus Online Video and TV Platform (OVTP) was introduced to take the next step from broadcast to Hybrid TV (HbbTV) and to online video services. It’s a complete cloud service to manage assets, channels and subscribers, for both subscription and transactional business models. With this powerful platform you can control the entry to your channel, manage your own HbbTV App Stores and portals, offer multi and single-channel EPG data and manage many other hybrid TV related tasks. Lead your users, advertisers and partners towards an enhanced viewing experience based on the advantages that HbbTV provides. It all happens in Icareus Video Cloud!
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TV Everywhere
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Events & Webinars
HbbTV Services
Latest Icareus HbbTV related news and blogs
Icareus HbbTV Carousel streamer servers to Open Beyond TV Channel in Greece
Open Beyond, a Greek commercial free-to-air TV channel, has acquired Icareus Playout Carousel platform to provide hybrid broadcast and broadband (HbbTV) interactive TV services in Greece.
Blog: Why HbbTV is do or die for broadcasters?
TV viewing has changed. Fact that everyone in the industry has accepted: broadcasters, advertisers, operators and content owners. Content consumption is moving from linear to catch-up at a pace that no-one can really forecast.
Blog: Top 6 Take-aways from the 7th HbbTV Symposium
Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going. HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over