For communication, marketing, training, events and webinars

Icareus Video Cloud for Companies & Public Sector

Enhance your operations with videos.

Icareus Video Cloud is a cloud service that allows different organizations to enhance communication, training, marketing, webinars and events with the help of online videos.

In Icareus Video Cloud, you produce, manage and publish internal and external videos as well as events without technical know-how.

Video players, pages, virtual events and portals that match your brand guarantee a consistent brand look and user experience for the viewers, so that your message gets across effectively and you monitor the engagement level of the viewers with analytics.

Benefits of online video for organizations

Online video is one of the most effective tools for improving communication, learning, marketing, and engagement. With an organization’s own video service, video becomes a scalable way to share knowledge, strengthen brand presence, and reach audiences more effectively.

More effective communication and engagement

Video improves both internal and external communication by making messages clearer, more personal, and easier to remember. It helps organizations share expertise, build trust, and strengthen their identity.

Better learning and more impactful training

Video is a powerful learning format because it combines visuals, sound, and text. Training becomes more accessible, consistent, and easier to absorb compared to text-based materials.

Major savings in time and cost

Moving training, communication, and events online reduces travel, scheduling constraints, and costs. Employees and stakeholders can access content anytime, anywhere – resulting in measurable efficiency gains and strong ROI.

Stronger marketing and sales performance

Video plays a key role in influencing purchasing decisions and improving inbound marketing. Product videos, webinars, and customer stories increase trust and engagement more effectively than static content.

Longer viewing in an organization’s own environment

When videos are published in a branded organizational platform rather than social media, viewing time and content effectiveness increase. Organizations gain more control over the viewer experience.

Secure, compliant, and sustainable video delivery

An owned video platform ensures content control, data protection, accessibility compliance, and reduced environmental impact compared to physical events.

Key features of Icareus Video Cloud

Icareus Video Cloud provides an end-to-end platform for producing, managing, publishing, analyzing, and optionally commercializing videos and live events.

Produce & record

Create training videos, communication updates, and live-streamed events using Icareus tools or existing production solutions. Record webcam and screen capture videos directly with Icareus Studio.

Edit, trim & caption

Quickly edit and brand videos with the built-in video editor. Add captions and subtitles manually or with AI-assisted raw subtitling, supporting both accessibility and multilingual communication.

Manage

Manage all organizational video content in one secure cloud service. Control metadata, organize libraries, manage events and recordings, add interactivity such as polls or message walls, and moderate users and participants.

Publish & share

Embed videos on websites, intranets, and customer portals, or build a full video learning portal. Integrate with LMS systems via LTI and distribute marketing content across channels while keeping the viewer experience consistent.

Analyze & improve

Access detailed analytics for live events, recordings, engagement, and user activity. Use insights to improve content performance, optimize communication, and increase effectiveness over time.

Icareus Video Cloud manages video content for learning management systems, intranets, and event broadcasts

If your organization uses videos, and/or holds webinars or events, you can manage videos from different environments easily from the Icareus Video cloud, produce videos and events that look like your organization, save on storage space, avoid social media ads and restrictions, and monitor video viewing through analytics. We support various open interfaces, including the LTI 1.3 interface of LMS systems.

The law dictates accessibility and other requirements for online video services of public operators (at least in Europe)

If your organization is a public or publicly funded operator, your online video services must comply with e.g. accessibility requirements, digital services act, and data protection regulations. Read more about what needs to be taken into account and how Icareus Video Cloud helps you meet the requirements.

Subtitling requirements according to the EU directive. The Accessibility Directive is a directive published by the EU in 2016 for public sector organizations. Regarding subtitles, the accessibility directive applies to videos published after September 23, 2020. Icareus supports various subtitles: subtitles can be attached to all streaming videos in the desired languages, and in addition, Icareus offers an integrated raw subtitle tool, which can be used to subtitle videos quickly and cheaply with the help of artificial intelligence.
WCAG accessibility requirements – WCAG, i.e. Web Content Accessibility Guidelines, is an international guideline. The law on the provision of digital services requires compliance with the A and AA level criteria of the latest version of the WCAG guidelines, i.e. the WCAG 2.1 guidelines. Icareus video portals, pages and video players support WCAG 2.1. AA level criteria.
Where are your videos and metadata stored, and who can see analytics data about viewers? The EU data protection regulation also applies to video services. Although the regulation allows the transfer of content and user data between the EU and, for example, the USA, if the service provider complies with the Privacy Shield data protection level and is registered with the service. However, many public administration actors have considered that, in terms of the data protection regulation, it is safest for the data controller to use service providers who store the data in Europe. Icareus’ video cloud meets GDPR requirements, all videos and metadata remain in Europe and only you can view your own users’ personal or analytics data.
Digital Services Act, SoMe services vs. own websites – According to the Digital Services Act, if social media channels contain videos containing important information for customers, the information must in any case also be provided on the organization’s own website (or mobile application). With Icareus’ video players, all videos can be embedded on the operator’s website in accordance with the law.
Data Protection Act, acceptance of cookies and embedded video players – According to the Data Protection Commissioner’s interpretation of the law, public operators must offer the same good service to end users, even if they do not accept website cookies. For example, YouTube’s Embed videos require cookies to work and are not in compliance with the Data Protection Act. Icareus video players work on websites even if cookies are not accepted.
Public user interfaces in official language(s) – Public administration actors must offer their online materials in the official language(s) and in some places in several other languages. It is not acceptable that, for example, the user interfaces of video events are in English if the official language in use is not English. The contents of Icareus, such as metadata descriptions, subtitles, video portals, pages and video players can be localized for the language of your choice.
Reliability of content – Today, social media is filled with various disinformation content and various “fake news” videos have appeared. In the terms of use of free video services, you give the service provider and other users the right to e.g. copy, edit and redistribute your video content. In the Icareus video cloud service, only you decide in what form and where you share content and all rights remain with you.