Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

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Helsinki, 23.5.2018 Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV ( Icareus build a turnkey HbbTV solution based on its existing products that enabled ATV ( and its sister channels A Haber, A Spor and children’s’ channel Minika to offer valuable services to their viewers via SmartTVs.

The delivered solution consists Icareus Playout CS100 for HbbTV signalling, Icareus Suite platform for cloud-based HbbTV service management, Icareus Audience Measurement solution and an assortment of HbbTV applications for all the four channels.

Icareus HbbTV solution was selected because it offers an economical and the most feature rich HbbTV platform on the market. Icareus solutions have been tested and deployed in production use for years. The solution offer ATV the most flexible and modular platform to provide better TV experience for their TV viewers.

Icareus Suite is a cloud based versatile TV and online video platform. It is targeted for TV operators and broadcasters to manage their IP and Broadcast based hybrid TV services, SmartTV applications and other content. Icareus Suite provides an easy-to-use web management interface to manage service delivery, analytics, and customisation of HbbTV Applications. Icareus Suite enabled ATV to adopt the applications look-and-feel to each channel’s own brand without any programming and thus decreasing the both the deployment time and cost, to a cost comparable to a single channel deployment.

Icareus Suite is a modular platform and in addition to HbbTV application management its core modules include asset management for VOD and Catch-up TV, EPG management, payTV provisioning, subscriber-, device-, and account management.

Icareus Suite can be offered as a cloud service, but ATV preferred a on-premise installation.

Icareus Playout Carousel offers Trusted Broadcast Technology enjoyed by leading broadcasters and operators globally for over a decade. Icareus’ Playout CS100 Carousel™ is the solution for TV operators and broadcasters for DVB datacasting services. Icareus’ Playout CS100 Carousel Server allows the building and supervision of high quality value-added television services by multiplexing data in real-time. Icareus’ Playout CS100 Carousel server supports HbbTV and other interactive TV standard based applications.

Icareus Audience Measurement solution provide tools for TV Operators, broadcasters and other service providers collect and analyse information about their audiences, either watching or using their TV services. The information can be collected from any device connected to the service including HbbTVs, set-top boxes, SmartTVs, tablets, mobile phones and wed services.

Icareus Audience Measurement solution provides ATV the valuable real-time data on how viewers watch their channels, on-demand videos and interact with their TV applications. The real panel of 2 million TVs connected to Icareus system provides insight that any other solution could not deliver giving ATV an edge to offer AddressableTV on phase two of the project.

HbbTV services and applications delivered to ATV include:

  • Launcher application, which is autostarted on all channels and takes control of desired buttons (color buttons mainly). Each button can be assigned with a scheduled action. Includes support for showing scheduled banners and linking to advertisers own portals.
  • Portal / Menu offering a visible entry-point to all HbbTV services
  • Enhanced EPG application showing broadcast channel program data with enhanced metadata
  • Catch-up TV service providing access to thousands of ATV series and archives
  • Video-on-demand service of the movies and TV programs
  • News service providing the latest Turkish news from the RSS source
  • Weather application…you know, sun is always shining in Turkey

The solution is future-proofed allowing ATV to easily and quickly deploy and customize new HbbTV applications thereby avoiding the need to develop new applications from scratch.

About ATV

ATV is a nationwide TV channel in Turkey, began broadcasting in September 1993. ATV is one of Turkey’s most prominent and acclaimed television networks meeting global broadcasting standards and a jewel in the crown of the Turkuvaz Media Group. It has been a highly influential player in the shaping of Turkish television over the years due to its innovative and ground-breaking approach to program-making. As a leader in the TV broadcasting sector, ATV also has a powerful commercial capability. The channel is renowned for its enthralling dramas, hilarious comedies, action-packed series and engaging sitcoms – all of which are produced to the highest quality. In addition, the distribution arm of ATV brings a wide array of choice and diversity, offering series exceeding 20,000 hours as well as formats and TV movies. ATV also has the highest foreign sales ratio among its competitors and its series that are sold to customers in over 30 countries worldwide achieve spectacular ratings. ATV is an acronym of Actual Television (Aktüel Televizyonu) and it has sister channels A2, A Haber, A News and A Spor. For more information visit:

About Orsatek

Orsatek is a system integrator operating in Turkey. They provide consultancy and integration services to small/large broadcasters or companies having content to manage based on years of experience in Media Asset Management and Broadcast Automation System together with their experience in Information Technologies. For more information visit:

Icareus’ products and solutions used at ATV

Icareus Playout HbbTV Carousel Streamer:

Icareus Suite:

Icareus Audience Measurement

Icareus HbbTV:


For more Information:

Ms Jessica Glad
Icareus Ltd
Email: jessica.glad[at]
Telephone: +358 (0)9 2289 0801

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Icareus EPG Platform to PCCW in Hong Kong

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Helsinki, 15.2.2018Icareus has delivered its Icareus Playout EPG platform to telecom operator PCCW, the leading PayTV, IPTV and OTT service provider in Hong Kong and elsewhere in Asia. Icareus Playout EPG is used to receive, manage and distribute EPG data to PCCW’s TV services.

Icareus Playout EPG platform was selected because it offers flexible, versatile and economical EPG platform meeting the specific requirements of PCCW. Icareus Playout EPG enables PCCW to receive PSI and EIT information from satellite receivers, manage the channel data and contribute the data as XML to PCCW’s IP based TV platforms. Icareus Playout EPG offers versatile and efficient operational tools and for viewers a high quality TV experience.

Icareus’ systems integrator partner Mediatech is responsible for the sales, integration, installation and delivery of the Icareus Playout EPG platform to PCCW.

Icareus Director Mr Mikko Karppinen comments: “Over the last decade Icareus has had a lot of TV operator and broadcaster customers in Asia, but this is the first time we have an opportunity to work with PCCW. We are excited to work with one of the leading operators and system integrators in Hong Kong and Asia.

Icareus Playout EPG solution offers Trusted Broadcast Technology enjoyed by leading broadcasters and operators globally for over a decade. Icareus Playout EP110 server is a full-scale PSI/SI generator server targeted for operators and broadcasters to manage their DVB multiplexes and channel line-ups. The tested integrations to multiplexes, EPG data providers, network management systems and Icareus Suite enable quick deployment and high reliability. Icareus global reseller and systems integrator partners offer high service levels and peace-of-mind to our customers. Icareus Playout EPG solutions have been deployed in TV broadcasting production since 2004.

Icareus Playout EPG is part of Icareus Playout head-end product family, which also includes Icareus CS DSM-CC Carousel servers for HbbTV and other Interactive TV standards, Icareus Playout SSU servers for boot-loading the TV devices’ firmware and Icareus Playout Compact Lab solution for research, development and testing TV services.   For more information about EPG solution visit:

PCCW Limited (Pacific Century CyberWorks) is the holding company of HKT Group Holdings Limited, a Hong Kong based information and communications technology (ICT) company and PCCW Media. PCCW Media is a leading, fully integrated multimedia and entertainment group in Hong Kong. PCCW Media operates the leading pay-TV service in Hong Kong under the Now TV brand delivering both self-produced and licensed content to its customers using advanced IPTV technology. Now TV offers more than 180 linear channels of local, Asian and international programs. Its premium content can also be accessed on-demand and on the go via Now Player app. It is also a leading producer of Chinese language news, financial news and sports programming. . PCCW Media is also engaged in the provision of over-the-top (OTT) video service under the Viu brand in Hong Kong and other places in the region. PCCW is headquartered in Hong Kong and operates in Europe, the Middle East, Africa, the Americas, mainland China, and other parts of Asia.

For more information visit: , , or

Mediatech (International) Limited is an engineering consultant, solutions provider, and systems curator for the professional video market in Hong Kong and the surrounding regions. Mediatech was founded in 1993 and it is one of the most experienced and versatile providers in the broadcast and ICT industries in the area. Mediatech customers include TV broadcasters, cable operators, telecom service providers, post-production facilities, corporations, and universities. For more information visit:

For more Information:

Ms Jessica Glad
Icareus Ltd
Email: jessica.glad[at]
Telephone: +358 (0)9 2289 0801

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Icareus Playout CS200 SSU OTA Server Presentation (EN)

Icareus Playout CS200 and CS210 SSU OTA servers are used for broadcast firmware upgrades to STBs and TVs.
In addition it is possible to maintain the server software of the head-end equipment on the large broadcast or affiliate networks over-the-air with out need for local maintenance giving a huge maintenance cost savings.

Professional and flexible system is targeted for Satellite/Cable/Terrestrial operators, broadcasters, head-end system vendors and CE manufacturers.

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Icareus Playout EPG Server Presentation (EN)

Icareus Playout EPG is robust and future proof EPG platform for Broadcasters, DVB network and OTT/IPTV service providers.

Icareus EPG platform enables broadcasters and network operators to manage multiplatform EPG on single integrated platform. It generates all necessary PSI/SI and EIT –tables needed for premium DVB network or to serve the IPTV /OTT middleware platform.

Icareus Enhanced EPG provides rich and better user experience for Hybrid TV devices combining broadcast and broadband content.

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Icareus Playout CS Carousel / Streamer Server Presentation (EN)

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Icareus Playout CS is a professional and world leading DSM-CC Object and Data Carousel server, used by the largest TV operators and broadcasters in the world. The Icareus Playout CS Carousel provides a complete solution to broadcast any type of Interactive TV application and data services as well as synchronise them with TV programs.

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