Here are ten key reasons why you shouldn’t rely on YouTube as your company’s or public organization’s primary video platform:
1
No Company or Public Organization Will Be Successful on YouTube
Yes, it’s well-known that YouTube is the world’s second-largest social media platform with 1.9 billion monthly users (as of January 2020).
Every minute, 500 hours of video are uploaded to YouTube, equating to 30,000 hours per hour and 720,000 hours of new content every day. If you’re an active video-producing company, and you publish, for example, 5 hours of branded video content per month, that’s just a tiny fraction—0.0000231% to be precise—of YouTube’s monthly content. So, getting attention for your content can be quite challenging. It’s often said that YouTube can feel like a graveyard for corporate videos.
On YouTube, the dominant content tends to be video blogs, music videos, gaming content, and show clips. Companies rarely find success on the platform. You can see this for yourself by checking out the data here.
