Tag Archive for: Targeted TV Advertising
Tag Archive for: Targeted TV Advertising
This document provides detailed technical details on Icareus Addressable TV Formats, +Activations and Creatives
Formats are: SwitchIn, ActiveAd, VideoSwap and Promote
+Activations are: Long-form video, Coupon, 1Pager and Microsite
Creatives: Leaderboard, Medium Rectangle, L-Banner, Video
For additional information please do not hesitate to contact us!
updated: 30.05.2019
This is a general presentation on Icareus Addressable TV Solution for TV operators, broadcaster.
Personalising TV advertising, or Addressable TV offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising.
Presentation version 9.9.2019.
Join Our Newsletter List
Latest News
- Icareus delivered second Satellite TV EPG and Apps management solution to Telespazio September 12, 2023
- ZoneSystems delivered Icareus Playout EPG solution to RTB in Brunei September 7, 2023
- Find us at Sportel Monaco September 4, 2023
- PesisTV: Sports Video Platform Home Run August 31, 2023
- Find us at IBC2023 August 16, 2023
- FloorballTV – a sports streaming service success story March 2, 2023
- Considering Video Accessibility October 24, 2022
- Icareus Video Cloud – New Features September 29, 2022
- IBC 2022 August 23, 2022
- FloorballTV, a new era in sports streaming – Finnish Floorball Association launches its own branded video service May 24, 2022
