Tag Archive for: Targeted TV Advertising
Tag Archive for: Targeted TV Advertising
This document provides detailed technical details on Icareus Addressable TV Formats, +Activations and Creatives
Formats are: SwitchIn, ActiveAd, VideoSwap and Promote
+Activations are: Long-form video, Coupon, 1Pager and Microsite
Creatives: Leaderboard, Medium Rectangle, L-Banner, Video
For additional information please do not hesitate to contact us!
updated: 30.05.2019
This is a general presentation on Icareus Addressable TV Solution for TV operators, broadcaster.
Personalising TV advertising, or Addressable TV offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising.
Presentation version 11.7.2024.
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