This document provides detailed technical details on Icareus Addressable TV Formats, +Activations and Creatives
Formats are: SwitchIn, ActiveAd, VideoSwap and Promote
+Activations are: Long-form video, Coupon, 1Pager and Microsite
Creatives: Leaderboard, Medium Rectangle, L-Banner, Video
For additional information please do not hesitate to contact us!
This is a general presentation on Icareus Addressable TV Solution for TV operators, broadcaster.
Personalising TV advertising, or Addressable TV offers a publisher side platform to address the personalisation and programmatic paradigms in TV advertising.
Presentation version 9.9.2019.
- Online Video & TV Cloud
- Broadcast Platform
- Case Alfa TV – Broadcaster TV Everywhere and HbbTV
- Case ATV – Audience Measurement and HbbTV
- Case Banco Mediolanum – Video communication
- Case Bright – Event streaming and webinars
- Case Capital AV – Making the event an audiovisual experience
- Case City of Helsinki – Online Video Services for Citizens
- Case Futurelabs – Training and scaling expertise via video academy
- Case LavisTV – Paid Live streaming service
- Case Minifiddlers – Premium Learning Courses
- Case Tampere Trade Fairs provides hybrid events
- Case Telecentras – Operator’s OTT and HbbTV services
- Case Veikkaus – OTT service for content owner
- News & Blog
- 5 reasons why you should build a video academy February 8, 2021
- Icareus delivered Helsinki Channel, the new end-to end streaming service to the capital of Finland February 4, 2021
- 10 reasons: Why YouTube shouldn’t be used as a business or public organization’s video service? November 10, 2020
- What is DVB-TA? (Targeted Advertising) September 25, 2020
- Icareus HbbTV Carousel streamer servers to Open Beyond TV Channel in Greece September 9, 2020