Jessica Glad

Persidera Partners with Icareus and Video Progetti to Bring Advanced HbbTV Solutions to Italian Broadcasters

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Helsinki, 15.08,2024:  Icareus, a leading provider of HbbTV (Hybrid Broadcast Broadband TV) solutions, has partnered with Persidera, the premier network operator in Italy, and Video Progetti, Italy’s #1 broadcast systems integrator, to bring state-of-the-art HbbTV-based services to broadcasters and publishers across the Italian market. This strategic collaboration aims to enhance the viewing experience for audiences and offer Persidera customers innovative tools to better engage their viewers.

The joint solution from Icareus, Video Progetti and Persidera leverages cutting-edge HbbTV technology, which seamlessly integrates broadcast and broadband content. This enables broadcasters to deliver a richer, more interactive experience to their audiences. This real-time access to viewing data allows operators and broadcasters to make informed decisions without the delay of waiting several days for panel-based metrics.

The offering includes a comprehensive suite of HbbTV applications and solutions, such as:

  • Audience Measurement: Accurate and real-time data collection to help broadcasters understand viewer behaviour and preferences, enabling more targeted and effective programming and advertising.
  • Electronic Program Guides (EPGs): Interactive and user-friendly program guides that make it easier for viewers to discover and access content.
  • Launchers: Customized launch interfaces that provide a gateway to various broadcast and on-demand services, offering viewers a personalized and streamlined content discovery experience.
  • Live Streaming: High-quality, uninterrupted live streaming capabilities, allowing broadcasters to reach their audiences on multiple devices, anytime and anywhere. In addition, niche audience and events can be served better via HbbTV channels instead of consuming broadcast capacity.
  • Radio: Integration of radio services within the HbbTV framework, offering users a one-stop solution for both visual and audio content.
  • HbbTV signalling: Persidera’s capability to provide advanced signalling to ensure accurate and versatile HbbTV application management as well as synchronization is guaranteed with Icareus Playout platform.

Central to the collaboration is the Icareus Video Cloud, a powerful OTT platform designed to manage and optimize the all the Live and on-demand video services including also tools e.g. for user experience (UX), Electronic Program Guides (EPGs), and HbbTV and other video applications. In this project it will empower broadcasters with:

  • User Experience (UX) Management: Tools to create and manage seamless, user-friendly interfaces that enhance viewer engagement and satisfaction. This allows broadcasters to design personalized experiences tailored to different audience segments.
  • EPG Management: A robust solution for managing EPGs, enabling broadcasters to effortlessly update program schedules and deliver real-time information to viewers. The Icareus Suite supports rich metadata and integrates seamlessly with other broadcast systems.
  • Application Management: A comprehensive platform for developing, deploying, and managing HbbTV applications, ensuring broadcasters can quickly and efficiently roll out new services and features. This includes the ability to launch and manage interactive applications such as quizzes, voting, and targeted advertising, enhancing viewer interaction.
"We are thrilled to introduce our advanced HbbTV solutions to the broader Italian market through this collaboration with Persidera and Video Progetti. By joining forces, we will equip broadcasters with the tools needed to thrive in an increasingly competitive media environment, while elevating the viewing experience for audiences across Italy."
Toni Leiponen
CEO, Icareus

Persidera, with its extensive network infrastructure and deep understanding of the Italian broadcasting market, is the ideal partner to bring these innovative solutions to life.

"By combining our network capabilities with Icareus' expertise in HbbTV, we are enabling broadcasters to offer more interactive and engaging content to their viewers. This partnership represents a significant step forward in the evolution of television in Italy."
Guido Fermetti
COO, Persidera
"We are excited to play a crucial role in this partnership, leveraging our experience in broadcasting technology to help deliver these advanced solutions to the Italian market with our integration and post-sales support services."
Francesco Struzzi
Sales Director, Video Progetti

The alliance between these companies underscores a shared commitment to innovation and excellence in broadcasting. Together, they are poised to set a new standard for HbbTV services in Italy, driving the future of television and offering broadcasters the tools to stay ahead in an ever-evolving industry.

Icareus Playout Platform has been in production since 2004 and is trusted by leading operators and broadcasters serving customers in 50 countries.  Icareus Playout product family includes Icareus Playout EP PSI/SI and EPG server, Icareus CS DSM-CC Carousel server for HbbTV and other Interactive TV standards, Icareus Playout DVB SSU server for over-the-air updates and Icareus Playout Compact Lab solution for research, development and testing TV services. For more information about solution visit: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/  

Read more about the PSI/SI & EPG Generator: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-generator-server/

Read more about EPG monitoring: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-monitor/

Icareus Ltd is established 2001 and has a headquarters in Helsinki, Finland. Combining online and broadcast technologies have been the core of our activities over two decades, true pioneers some say. We’ve been making the change from linear TV to today’s multi-screen experience. Millions of consumers enjoy Icareus solutions via our broadcaster, operator, OTT and OVP customers in over 60 countries.

Icareus TV & Video Cloud and Icareus Playout, a trusted broadcast platform for EPG, Data carousels and OTA support solutions for HbbTV, OTT, TV Everywhere, Addressable TV advertising and Audience Measurement. More information: https://www.icareus.com

Persidera – Persidera is the leader in the Italian market of media services for independent publishers. 100% of the share capital is held by the sole shareholder F2i TLC 2 SpA. The Company’s core business is the provision of DTT Network Transmission Service, hosting more than 50 Radio/TV channels on its 3 national Networks which cover more than 96% of the national population. The channel management services broadcast on its Networks are provided through a proprietary Headend infrastructure, constantly maintained at the most advanced state of technology and with reliability standards at the top of the market. For more information, visit: https://persidera.it/.

Video Progetti S.r.l. is a leading Italian company which has been working for over 20 years in the distribution and integration of professional equipment for television, cinema and telecommunications. Having offices both in Rome and Milan, Video Progetti is constantly in touch with the key players in these fields and participates in the development of the broadcast industry by offering our clients the most up-to-date production technology. For more information, visit http://www.videoprogetti.it.

For more Information:  

Ms. Jessica Glad 
Marketing 
Icareus Ltd 

Email: [email protected] 
Telephone: +358 (0)9 2289 0801 

 

Follow Icareus on:  

LinkedIn: https://www.linkedin.com/company/icareus-ltd- 

 

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Jessica Glad

Icareus Launches Real-time EPG Monitoring Solution

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Helsinki, Finland – August 14, 2024 – Icareus, a leading provider of broadcast and streaming solutions, announces a cutting-edge EPG (Electronic Program Guide) Monitoring Solution as part of its Icareus Playout product platform. This new feature is set to enhance the accuracy, reliability, and compliance of EPG data management for DVB broadcast networks.

With the growing complexity of modern broadcasting, accurate EPG data has become essential for delivering a seamless viewer experience and ensuring compliance with industry regulations. Icareus’ EPG Monitoring Solution is designed to meet these challenges head-on, equipping broadcasters and network operators with powerful tools for real-time oversight, error detection, and validation of EPG data across various channels and regions.

"We're proud to introduce our new advanced EPG Monitoring Solution, a feature that has been meticulously developed to address the critical needs of broadcasters. This addition to our Playout platform is the result of dedicated work to ensure that EPG data is not only accurate but fully compliant. It's a significant step forward in our ongoing mission to provide reliable, user-focused solutions that evolve with the industry's demands."
Mr Mikko Karppinen
Director, Icareus

Key Features and Benefits:

  • Real-Time Monitoring: Provides continuous monitoring of EPG data, enabling quick identification and resolution of discrepancies.
  • Data Integrity and Consistency: Ensures accurate and synchronized EPG data through validation and cross-verification tools.
  • Error Detection and Alerts: Automatically detects errors and sends real-time alerts, allowing for immediate corrective actions.
  • Multi-Channel Support: Monitors EPG data across multiple channels and regions.
  • User-Friendly Interface:  Intuitive dashboard, making it easy to manage and monitor EPG data.
  • Compliance and Security: Ensures full compliance with DVB standards and local regulations, backed by robust security measures.

Seamlessly integrated into the Icareus Playout platform, the EPG Monitoring Solution enhances an already robust suite of broadcast management tools. By combining content scheduling and EPG monitoring within a single platform, broadcasters can simplify their workflows, ensuring smoother operations and greater efficiency.

"Integrating the EPG Monitoring Solution with Icareus Playout makes it an even more powerful tool for broadcast management. Our customers now have a single platform that covers every aspect of their broadcast metadata workflow, from content creation to delivery."
Mr Mikko Karppinen
Director, Icareus

The EPG Monitoring Solution is now available as part of the Icareus Playout platform. For more information or to request a demo, please visit www.icareus.com or contact our sales team at [email protected].

Icareus Playout Platform has been in production since 2004 and is trusted by leading operators and broadcasters serving customers in 50 countries.  Icareus Playout product family includes Icareus Playout EP PSI/SI and EPG server, Icareus CS DSM-CC Carousel server for HbbTV and other Interactive TV standards, Icareus Playout DVB SSU server for over-the-air updates and Icareus Playout Compact Lab solution for research, development and testing TV services. For more information about the solution visit: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/  

For more information about the Icareus Playout EPG server, visit: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-generator-server/

For more information about EPG monitoring: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-monitor/

Icareus Ltd is established 2001 and has a headquarters in Helsinki, Finland. Combining online and broadcast technologies have been the core of our activities over two decades, true pioneers some say. We’ve been making the change from linear TV to today’s multi-screen experience. Millions of consumers enjoy Icareus solutions via our broadcaster, operator, OTT and OVP customers in over 60 countries.

Icareus TV & Video Cloud and Icareus Playout, a trusted broadcast platform for EPG, Data carousels and OTA support solutions for HbbTV, OTT, TV Everywhere, Addressable TV advertising and Audience Measurement. More information: https://www.icareus.com

For more Information:  

Ms. Jessica Glad 
Marketing 
Icareus Ltd 

Email: [email protected] 
Telephone: +358 (0)9 2289 0801 

 

Follow Icareus on:  

LinkedIn: https://www.linkedin.com/company/icareus-ltd- 

 

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Jessica Glad

New Release: Audience Measurement 3.0 Solution for Operators and Broadcasters

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Helsinki, 15.08,2024:  Icareus is happy to announce its new version of Audience Measurement solution at IBC2024. It will be showcased at the IBC2024 exhibition held in September in Amsterdam and is immediately  available as cloud service to our customers.

Connectivity is transforming audience measurement by enabling real-time data collection and more accurate insights into viewer behaviour. Icareus Audience Measurement solution offers TV operators, broadcasters, and other service providers tools to gather detailed information on how audiences are engaging with their TV channels. This data is collected in real-time directly from Smart TVs and set-top boxes. The solution supports multiple standards, including interactive TV environments like MHP and HbbTV, and is compatible with all major TV brands such as Samsung, LG, and Sony.

Traditional audience panels should be complemented, or even replaced, with direct, real-time data collection systems like Icareus Audience measurement, because they often rely on a limited number of devices, and thus can miss key insights. Icareus Audience Measurement collects data from all connected devices in the TV network, offering real-time insights that are far more comprehensive and reliable, even for niche channels on e.g. satellite platforms.

This real-time access to viewing data allows operators and broadcasters to make informed decisions without the delay of waiting several days for panel-based metrics. Additionally, Icareus can fine-tune panel sizes as needed to meet different cost and operational requirements, providing flexibility and efficiency.

All the data is presented in flexible, customizable Icareus Audience Dashboards that allows data analysists to customize their experience by modifying and building their own KPIs and dashboards. For full transparency and data management, all collected data can be exported to third-party data management platforms or enriched with additional third-party data, enhancing the usability, depth and value of the system. Our Analytics APIs help 3rd parties to exploit the platform to its full extend with their existing and in-house solutions.

This is the biggest upgrade we’ve done to our analytics platform and by working closely with our customers we’ve been able to add key functionalities badly needed by the industry. I am very proud of our team that has over-achieved and build something unique, versatile and comprehensive to the market to adopt.
Mikko Karppinen
Mikko KarppinenDirector, Icareus

Icareus Audience Measurement can be used in multiple use-cases to improve broadcasters and operators’ operations, viewer engagement and revenues:

  • Improving Viewer Experience by understanding viewer preferences
  • Advertising Revenue Optimization via improved viewer data for more precise ads targeting
  • Competitive Benchmarking to understand market share and channel performance
  • Content Development, Programming and Scheduling decisions by providing understanding which shows, genres and time slots attract the most viewers
  • Audience Engagement and Retention by analyzing the demographics, geographic and behaviours of audiences

Read more about the solution: https://icareus.com/products/audience-measurement/

Or if you are coming to IBC2024, please book a meeting with us: https://icareus.com/events-ibc-2024/

Icareus Ltd is established 2001 and has a headquarters in Helsinki, Finland. Combining online and broadcast technologies have been the core of our activities over two decades, true pioneers some say. We’ve been making the change from linear TV to today’s multi-screen experience. Icareus solutions are enjoyed by millions of consumers via our broadcaster, operator, OTT and OVP customers in over 60 countries.

Icareus TV & Video Cloud and Icareus Playout, a trusted broadcast platform for EPG, Data carousels and OTA support solutions for HbbTV, OTT, TV Everywhere, Addressable TV advertising and Audience Measurement.

For more Information:                                                                                                  

Ms. Jessica Glad
Marketing
Icareus Ltd

Email: [email protected]
Telephone: +358 (0)9 2289 0801

Follow Icareus on:

LinkedIn: https://www.linkedin.com/company/icareus-ltd-

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Jessica Glad

Find us at IBC2024!

Meet the Icareus team at IBC2024

IBC is the world’s most influential media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors.

Icareus is showcasing new solutions for the first time at IBC2024!

IBC2024 is coming soon and we are excited to showcase our new solutions at the event for the first time:

  • Totally new Icareus Audience Measurement 3.0 – multi-standard solution to understand your viewership via customizable dashboards containing unique insight previously unseen for broadcasters and operators – Stay tuned, we will release more info soon!
  • EPG Monitor, the latest addition to PSI/SI EPG platform, offers robust tools for real-time EPG monitoring, error detection, and data validation across multiple channels and regions – Stay tuned, we will release more info soon!
  • Latest upgrade to the Icareus Video Cloud OVP / OTT platform introduces full APIs for system integrators to add value and personal touch to when building custom video solutions for their Broadcaster, operator and enterprise customers.

And don’t forget our trusted solutions:

  • Icareus Playout DVB head-end broadcast platform with EPG, PSI-SI, HbbTV and SSU-OTA carousel for Operators and broadcasters.
  • Icareus white-label OTT applications for Smart TVs, HbbTV, mobile and web.
  • Addressable TV advertising for Operators and broadcasters.

Meet us @IBC2024

 Stand 5.C43

13. – 16. September 2024

RAI, Amsterdam, The Netherlands

Find us at IBC2024!

August 14, 2024 No Comments

Meet the Icareus team at IBC2024 IBC is the world’s most influential media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and

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11 highlights of the 11th HbbTV Symposium 

December 5, 2023 No Comments

Discover the dynamic landscape of television technology as we dissect the highlights from the 11th HbbTV Symposium in Naples, Italy. From broadcasters embracing direct-to-consumer models to advancements in HbbTV standards like OppApp, the blog post navigates through the evolving trends that promise to redefine the television viewing experience.

Read More »
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Mikko Karppinen

5 reasons Why Video Drives Conversions on Websites

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In today’s digital age, where attention spans are shorter than ever, businesses are constantly seeking innovative ways to captivate their audience and drive conversions. Video content has proven its merit in capturing viewers and hooking them into action. From product demonstrations to brand storytelling, videos have emerged as a quintessential element in enhancing user engagement and boosting conversion rates on websites. Let’s delve into the reasons why video is a driving force behind online conversions. 

1

SEO Benefits

Video content can boost your website’s search engine optimization (SEO) efforts. Search engines like Google prioritize websites that offer diverse and engaging content, including videos. By optimizing your videos with relevant keywords, titles, and descriptions, you can improve your website’s visibility in search results and attract more organic traffic. Additionally, videos often result in longer dwell times and lower bounce rates, signaling to search algorithms that your website offers valuable content worth promoting. More visitors mean more conversions.

2

Higher Intent

Video content tends to create longer engagement on websites as it resonates with audiences, making them more likely to stay on your website and take action. They may be researching, comparing options, or seeking in-depth information to make informed decisions. These users exhibit higher purchase intent compared to those who quickly bounce off your site, making them prime targets for conversion. Longer engagement basically provides more opportunities for you to engage with your audience and guide them through the conversion funnel. Visitors who spend more time on your website are more likely to convert.

3

Building Trust and Credibility

Establishing trust is crucial; we tend to buy from people we trust. Videos have a unique ability to evoke emotions and forge connections with viewers. Video content humanizes your brand by putting a face and voice to your message, fostering a sense of authenticity and transparency. Whether it’s through behind-the-scenes glimpses of your team, interviews with satisfied customers, or thought leadership content, videos help build rapport and credibility, ultimately instilling confidence in your brand and driving conversions.

4

Demonstrating Value

Videos excel at demonstrating complex concepts or showcasing products and services in action. Whether it’s a walkthrough of how your product works, customer testimonials, or case studies, videos allow you to highlight key features and benefits in a compelling manner. Seeing is believing, and when potential customers can visualize themselves using your offering to solve their problems or fulfill their needs, they’re more inclined to make a purchase.

 

5

Enhanced memory footprint

With the rise of digital media and information overload, attention spans have become shorter. In addition to emotional responses video engages multiple senses, which enhances cognitive processing and memory retention. The combination creates a rich and immersive experience that stimulates different areas of the brain, making the content more memorable. When viewers are fully engaged with the content, they are more likely to remember it later and active later to create higher long-tail conversions.

In conclusion, the evidence is clear: video content is a potent catalyst for driving conversions on websites. By harnessing the power of video, businesses can elevate their online presence, increase user engagement, and ultimately drive more conversions. So, if you’re looking to take your website to the next level, it’s time to hit the record button and let your brand’s story unfold through the magic of video. 

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