Persidera Partners with Icareus and Video Progetti to Bring Advanced HbbTV Solutions to Italian Broadcasters
Helsinki, 15.08,2024: Icareus, a leading provider of HbbTV (Hybrid Broadcast Broadband TV) solutions, has partnered with Persidera, the premier network operator in Italy, and Video Progetti, Italy’s #1 broadcast systems integrator, to bring state-of-the-art HbbTV-based services to broadcasters and publishers across the Italian market. This strategic collaboration aims to enhance the viewing experience for audiences and offer Persidera customers innovative tools to better engage their viewers.
The joint solution from Icareus, Video Progetti and Persidera leverages cutting-edge HbbTV technology, which seamlessly integrates broadcast and broadband content. This enables broadcasters to deliver a richer, more interactive experience to their audiences. This real-time access to viewing data allows operators and broadcasters to make informed decisions without the delay of waiting several days for panel-based metrics.
The offering includes a comprehensive suite of HbbTV applications and solutions, such as:
- Audience Measurement: Accurate and real-time data collection to help broadcasters understand viewer behaviour and preferences, enabling more targeted and effective programming and advertising.
- Electronic Program Guides (EPGs): Interactive and user-friendly program guides that make it easier for viewers to discover and access content.
- Launchers: Customized launch interfaces that provide a gateway to various broadcast and on-demand services, offering viewers a personalized and streamlined content discovery experience.
- Live Streaming: High-quality, uninterrupted live streaming capabilities, allowing broadcasters to reach their audiences on multiple devices, anytime and anywhere. In addition, niche audience and events can be served better via HbbTV channels instead of consuming broadcast capacity.
- Radio: Integration of radio services within the HbbTV framework, offering users a one-stop solution for both visual and audio content.
- HbbTV signalling: Persidera’s capability to provide advanced signalling to ensure accurate and versatile HbbTV application management as well as synchronization is guaranteed with Icareus Playout platform.
Central to the collaboration is the Icareus Video Cloud, a powerful OTT platform designed to manage and optimize the all the Live and on-demand video services including also tools e.g. for user experience (UX), Electronic Program Guides (EPGs), and HbbTV and other video applications. In this project it will empower broadcasters with:
- User Experience (UX) Management: Tools to create and manage seamless, user-friendly interfaces that enhance viewer engagement and satisfaction. This allows broadcasters to design personalized experiences tailored to different audience segments.
- EPG Management: A robust solution for managing EPGs, enabling broadcasters to effortlessly update program schedules and deliver real-time information to viewers. The Icareus Suite supports rich metadata and integrates seamlessly with other broadcast systems.
- Application Management: A comprehensive platform for developing, deploying, and managing HbbTV applications, ensuring broadcasters can quickly and efficiently roll out new services and features. This includes the ability to launch and manage interactive applications such as quizzes, voting, and targeted advertising, enhancing viewer interaction.
Persidera, with its extensive network infrastructure and deep understanding of the Italian broadcasting market, is the ideal partner to bring these innovative solutions to life.
The alliance between these companies underscores a shared commitment to innovation and excellence in broadcasting. Together, they are poised to set a new standard for HbbTV services in Italy, driving the future of television and offering broadcasters the tools to stay ahead in an ever-evolving industry.
Icareus Playout Platform has been in production since 2004 and is trusted by leading operators and broadcasters serving customers in 50 countries. Icareus Playout product family includes Icareus Playout EP PSI/SI and EPG server, Icareus CS DSM-CC Carousel server for HbbTV and other Interactive TV standards, Icareus Playout DVB SSU server for over-the-air updates and Icareus Playout Compact Lab solution for research, development and testing TV services. For more information about solution visit: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/
Read more about the PSI/SI & EPG Generator: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-generator-server/
Read more about EPG monitoring: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-monitor/
Icareus Ltd is established 2001 and has a headquarters in Helsinki, Finland. Combining online and broadcast technologies have been the core of our activities over two decades, true pioneers some say. We’ve been making the change from linear TV to today’s multi-screen experience. Millions of consumers enjoy Icareus solutions via our broadcaster, operator, OTT and OVP customers in over 60 countries.
Icareus TV & Video Cloud and Icareus Playout, a trusted broadcast platform for EPG, Data carousels and OTA support solutions for HbbTV, OTT, TV Everywhere, Addressable TV advertising and Audience Measurement. More information: https://www.icareus.com
Persidera – Persidera is the leader in the Italian market of media services for independent publishers. 100% of the share capital is held by the sole shareholder F2i TLC 2 SpA. The Company’s core business is the provision of DTT Network Transmission Service, hosting more than 50 Radio/TV channels on its 3 national Networks which cover more than 96% of the national population. The channel management services broadcast on its Networks are provided through a proprietary Headend infrastructure, constantly maintained at the most advanced state of technology and with reliability standards at the top of the market. For more information, visit: https://persidera.it/.
Video Progetti S.r.l. is a leading Italian company which has been working for over 20 years in the distribution and integration of professional equipment for television, cinema and telecommunications. Having offices both in Rome and Milan, Video Progetti is constantly in touch with the key players in these fields and participates in the development of the broadcast industry by offering our clients the most up-to-date production technology. For more information, visit http://www.videoprogetti.it.
For more Information:
Ms. Jessica Glad
Marketing
Icareus Ltd
Email: [email protected]
Telephone: +358 (0)9 2289 0801
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LinkedIn: https://www.linkedin.com/company/icareus-ltd-
