New Release: Audience Measurement 3.0 Solution for Operators and Broadcasters
Helsinki, 15.08,2024: Icareus is happy to announce its new version of Audience Measurement solution at IBC2024. It will be showcased at the IBC2024 exhibition held in September in Amsterdam and is immediately available as cloud service to our customers.
Connectivity is transforming audience measurement by enabling real-time data collection and more accurate insights into viewer behaviour. Icareus Audience Measurement solution offers TV operators, broadcasters, and other service providers tools to gather detailed information on how audiences are engaging with their TV channels. This data is collected in real-time directly from Smart TVs and set-top boxes. The solution supports multiple standards, including interactive TV environments like MHP and HbbTV, and is compatible with all major TV brands such as Samsung, LG, and Sony.
Traditional audience panels should be complemented, or even replaced, with direct, real-time data collection systems like Icareus Audience measurement, because they often rely on a limited number of devices, and thus can miss key insights. Icareus Audience Measurement collects data from all connected devices in the TV network, offering real-time insights that are far more comprehensive and reliable, even for niche channels on e.g. satellite platforms.
This real-time access to viewing data allows operators and broadcasters to make informed decisions without the delay of waiting several days for panel-based metrics. Additionally, Icareus can fine-tune panel sizes as needed to meet different cost and operational requirements, providing flexibility and efficiency.
All the data is presented in flexible, customizable Icareus Audience Dashboards that allows data analysists to customize their experience by modifying and building their own KPIs and dashboards. For full transparency and data management, all collected data can be exported to third-party data management platforms or enriched with additional third-party data, enhancing the usability, depth and value of the system. Our Analytics APIs help 3rd parties to exploit the platform to its full extend with their existing and in-house solutions.
Icareus Audience Measurement can be used in multiple use-cases to improve broadcasters and operators’ operations, viewer engagement and revenues:
- Improving Viewer Experience by understanding viewer preferences
- Advertising Revenue Optimization via improved viewer data for more precise ads targeting
- Competitive Benchmarking to understand market share and channel performance
- Content Development, Programming and Scheduling decisions by providing understanding which shows, genres and time slots attract the most viewers
- Audience Engagement and Retention by analyzing the demographics, geographic and behaviours of audiences
Read more about the solution: https://icareus.com/products/audience-measurement/
Or if you are coming to IBC2024, please book a meeting with us: https://icareus.com/events-ibc-2024/
Icareus Ltd is established 2001 and has a headquarters in Helsinki, Finland. Combining online and broadcast technologies have been the core of our activities over two decades, true pioneers some say. We’ve been making the change from linear TV to today’s multi-screen experience. Icareus solutions are enjoyed by millions of consumers via our broadcaster, operator, OTT and OVP customers in over 60 countries.
Icareus TV & Video Cloud and Icareus Playout, a trusted broadcast platform for EPG, Data carousels and OTA support solutions for HbbTV, OTT, TV Everywhere, Addressable TV advertising and Audience Measurement.
For more Information:
Ms. Jessica Glad
Marketing
Icareus Ltd
Email: [email protected]
Telephone: +358 (0)9 2289 0801
Follow Icareus on:
