What is DVB-TA? (Targeted Advertising)

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DVB-TA is the new specification by DVB Project that defines a technical framework to offer dynamic ad substitution on broadcast networks. It is an good initiative to bring economies of scale and interoperability between different ad and broadcast platforms.

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Icareus HbbTV Carousel streamer servers to Open Beyond TV Channel in Greece

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Helsinki, 08.09.2020, Open Beyond, a Greek commercial free-to-air TV channel, has acquired Icareus Playout Carousel platform to provide hybrid broadcast and broadband (HbbTV) interactive TV services in Greece. The delivery was done by the Icareus’ local distributor Epeegee.

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Telecentras selects Icareus to deliver national HbbTV/OTT service HiTV

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Helsinki, 10.6.2019, Icareus has delivered the platform for HiTV, the national HbbTV/OTT Service. HiTV was launched on 5.6.2019 and offers TV viewers more content and possibilities for content managing and interaction.

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Freesat upgrades their datacasting systems with Icareus

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Helsinki, 23.5.2019, Icareus’ has delivered its Icareus Playout platform to Freesat, a British free-to-air satellite television service, provided by a joint venture between the BBC and ITV plc. Icareus solution will allow Freesat to replace their legacy system with a future roadmap to expand their hybrid, broadcast and broadband services (HbbTV).

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Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one

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Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey HbbTV solution based on its existing products that enabled ATV (www.atv.com.tr) and its sister channels A Haber, A Spor and children’s’ channel Minika to offer valuable services to their viewers via SmartTVs.

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Mediaset rolls out their HbbTV services with Icareus

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Helsinki, 23.5.2018, Mediaset, the leading commercial broadcaster in Italy, launched their hybrid, broadcast and broadband services (HbbTV) services in 2017 with the help of Icareus. Icareus delivered new HbbTV Carousel solutions to Mediaset, that was rigorously tested to support the simulcast of the legacy MHP platform and HbbTV, the critical requirement in Italy. Icareus solution will allow them to expand their HbbTV services.

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