Continuous measurement
Customers can see their data in near real-time via our Dashboards
Advertisers no longer have the same requirements, specially since this market has changed so much thanks to the increasing share of digital advertising. Indeed, for some years already, digital ad spending has by far overcome the traditional TV ad spending on the market.
New digital advertising formats, like those for Addressable TV, appear to be the only effective way to abord this new advertising paradigm on TV. This also means that traditional audience systems are losing their value.
In a nutshell, where data is king, the ability to collect and analyse it is what is mainly driving the change.
Icareus Audience Measurement solution provides tools for TV Operators, Broadcasters and other service providers, like ad formats that allow you to collect information about the audience watching or using your TV service. The information can be collected from any application or device connected to the service, including HbbTV devices, set-top boxes, other SmartTVs, tablets, mobile phones and web services.
Icareus Audience Measurement data can be used in many different ways including for:
Icareus Audience Measurement is a complete platform to collect user data and monitor the user experience of the TV service viewers, inside both Broadcast and Broadband environments.
Icareus Audience Measurement solution collects the data from many different sources and different video services consumptions.