Behind The Screens: Securing Trust in Modern TV Measurement
As audience measurement systems grow to include vast amounts of data from Smart TVs, set-top boxes, and HbbTV devices, a key question emerges: Can we trust the data? Traditional panel-based systems earned trust over the years by being transparent and built on solid statistical methods. But today, we’re dealing with data from tens of millions […]
From Panels to Pixels: The New Era of TV Measurement
Audience measurement has traditionally relied on small, representative panels such as those maintained by Nielsen, Kantar Media, AGF Videoforschung and BARB. While these have offered consistent benchmarks for decades, the explosion of viewing options across digital, time-shifted, and connected platforms has outgrown the limitations of small-sample data. The industry is shifting toward a more comprehensive […]
Why DVB-I Specification Works and Is Crucially Needed for OTT Services
We all know that the Internet is a wild west when it comes to the number of standards out there, while the broadcast industry has kept things a bit more controlled. Because of this, TV services have a 100% SLA, while streaming services usually have around 99% (or less) – a small but important difference. […]
The Top 5 Business Opportunities with DVB-I
As the media world moves toward digital convergence, DVB-I (Digital Video Broadcasting – Internet) is emerging as a powerful technology that blends traditional broadcast TV with internet-based streaming services. By managing both linear TV and on-demand content over IP and broadcast networks, DVB-I creates fresh possibilities for OTT players, broadcasters, and satellite, cable, and terrestrial […]
Why Operators and Content Owners Should Embrace DVB-I
One of my biggest doubts regarding DVB-I has been around the question of how and by whom the central service registry would be managed. Who would act as the reliable record keeper? How would the costs be divided among stakeholders? Who would decide which services are included in the registry? Could stakeholders in any market […]
5 reasons Why Video Drives Conversions on Websites
In today’s digital age, where attention spans are shorter than ever, businesses are constantly seeking innovative ways to captivate their audience and drive conversions. Video content has proven its merit in capturing viewers and hooking them into action. From product demonstrations to brand storytelling, videos have emerged as a quintessential element in enhancing user engagement […]
11 highlights of the 11th HbbTV Symposium
Discover the dynamic landscape of television technology as we dissect the highlights from the 11th HbbTV Symposium in Naples, Italy. From broadcasters embracing direct-to-consumer models to advancements in HbbTV standards like OppApp, the blog post navigates through the evolving trends that promise to redefine the television viewing experience.
Solving Grassroot Sports Streaming & Monetization
Discover the power of unified sports streaming! Elevate your team, engage fans, and unlock new revenue streams with our streaming and monetization platform.
Making The Freemium Model Work for Your Video Academy
5 reasons why you should build a video academy. 2020 changed the way we do business, meet people and live our daily lives. One of the outcomes of the pandemic is the explosion of online events, trainings, webinars and live streaming as well as other video consumption…
5 reasons why you should build a video academy
5 reasons why you should build a video academy. 2020 changed the way we do business, meet people and live our daily lives. One of the outcomes of the pandemic is the explosion of online events, trainings, webinars and live streaming as well as other video consumption…