From Panels to Pixels: The New Era of TV Measurement
Audience measurement has traditionally relied on small, representative panels such as those maintained by Nielsen, Kantar Media, AGF Videoforschung and BARB. While these have offered consistent benchmarks for decades, the explosion of viewing options across digital, time-shifted, and connected platforms has outgrown the limitations of small-sample data. The industry is shifting toward a more comprehensive […]
Icareus Audience Measurement – General Presentation (EN)
A general presentation on Icareus Audience Measurement solution for TV and Online video environments targeted for TV operators, broadcasters, OTT services and other video service providers. For additional information please do not hesitate to contact us! Version 07.04.2025.