Entries by Jessica Glad

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Icareus Automates Sports OTT Match Streaming with AI Cameras

15.5.2025, The Icareus Sports OTT platform now enables over 20 sports to fully automate their game productions and boost revenue through pay-per-view and subscriptions.

Icareus Sports OTT is a cloud-based video platform that empowers sports federations, leagues, and clubs to deliver their own branded video service to fans. The platform allows users to produce, manage, monetize, and publish matches, events, as well as communication and training videos, all without technical expertise.

To fully automate match productions Icareus has integrated AI-based cameras into its platform. This enables a fully automated end-to-end production process: matches are scheduled automatically based on data from the game management system, automatically recorded, monetized, and published on the video service for both live viewing and on-demand access, including coaching use.

AI cameras support automated production in over 20 sports, including football, futsal, ice hockey, basketball, Finnish baseball, floorball, handball, rugby, and lacrosse. The cameras automatically follow the action and deliver high-quality content through single- or multi-camera streams. The solution is suitable for everything from training and junior matches to top-tier competitions.

Icareus Sports OTT with AI camera productions is already supporting football and floorball content delivery.

The Icareus Sports OTT platform also includes:

  • User management (for both end users and admins)
  • Integrations with match data, statistics, and result services
  • Content distribution to all devices including web, mobile, and Smart TVs
  • Fully branded sports portals and applications
  • Flexible monetization options (PPV, subscriptions, advertising)
  • Communication and marketing tools
  • Extensive analytics tools for viewer data and transaction tracking

In addition, coaches and teams gain significant benefits from automated productions:

  • Simplifies and automates the recording of both practices and matches
  • Game recordings are available almost in real time: no waiting needed
  • Easy to search and organize: find matches by team, date, or match type
  • Player-specific feedback: coaches can provide direct feedback using video
  • No manual uploading or sharing: all content is automatically accessible to the right people
  • All material in one place: no need to use multiple systems for video management


Icareus Ltd is a growing and profitable Finnish company specialising in video cloud services, founded in 2001. Icareus Ltd. is a respected operator with extensive experience in live webcasting and cooperation with sports federations. The company has enjoyed successful cooperation with the Finnish Baseball Association, Veikkaus, F-League and Salibandy League, among others.

Our main customers are video professionals such as sports organisations, TV channels, operators and media houses. We have clients from around 60 countries in Asia, the Middle East, Europe, Africa, South and North America.

Icareus Sports OTT solution is a cloud-based video platform that enables sports federations, leagues, and clubs to create their own branded video service. The platform allows users to produce, manage, and publish matches, events, as well as communication and training videos – all without technical expertise. Content can be monetized through pay-per-view, subscriptions, and advertising, with revenue directed straight to clubs or federations. The service supports multi-camera, mobile app and AI camera production. Viewing analytics and user data help enhance the fan experience and marketing efforts. Icareus Sports OTT is already used in football, futsal, floorball, and Finnish baseball.

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Say Hello to Home Cine! A Fresh Take on Streaming, Powered by Icareus

Helsinki, April 24, 2025 – Finland has welcomed a new streaming service for movies and TV series: Kotikino (eng. Home Cine), launched in April by Finnish company Nordic Content Distribution Ltd.. The service is built on the Icareus Video Cloud OTT solution.

Nordic Content Distribution (NCD) introduced its first streaming service Kirjastokino, aimed at public libraries, already back in 2019. It quickly gained widespread popularity and is now available in over 100 Finnish municipalities. However, the streaming landscape has changed. Many viewers feel that digital services have become too similar and often fail to offer anything truly interesting to watch. One reason for this is that most streaming decisions are made outside of Europe, leading to increasingly homogenized content and service models – leaving many films and genres out of reach.

Home Cine’s mission is to highlight and provide access to high-quality European movie and TV-series content.

“We’ve noticed that this kind of content easily falls into limbo while major international platforms take time to decide on their acquisitions. In addition, we plan to focus on other underserved genres, such as children’s films, anime, horror, and sci-fi, which also tend to be overlooked in many streaming services,” says the team behind the service.

At launch, Home Cine offers around 2,000 films, plus TV series and episodes. The catalog will expand weekly with new titles, meaning the service is constantly evolving.

One key advantage compared to many other platforms is that Home Cine offers both a monthly subscription and a rental model for individual films.

The platform is built using Icareus OTT platform, solution packed with versatile features that enable full management of the video service, including:

  • Uploading and migrating movies and TV series via a user interface or API integration
  • Video preparation, transcoding, categorization, and metadata management
  • Monetization through paid content packages and optionally advertisements
  • End-user registration and account management
  • Global content delivery via a robust CDN
  • End-user interfaces and video apps for various platforms
  • Analytics and reporting tools

In addition to the video platform, Icareus designed and developed Home Cine apps for iOS and Android. Smart TV applications will be released in the next phase of the service.

With Icareus Video Cloud handling the technical side, NCD can focus on content and building customer relationships instead of platform maintenance and development.

Home Cine is available on web at https://kotikino.fi and as mobile apps in app stores under the name Kotikino.


Nordic Content Distribution Oy is a Finnish company founded in 2019. It develops and operates the Kotikino (eng. Home Cine) and Kirjastokino (eng. Library Cine) streaming services. The company is privately owned, and its team has over 50 years of combined experience in the video and media industry across various companies and services. Read more: https://kotikino.fi tai https://www.linkedin.com/company/nordic-content-distribution/

Icareus Ltd is a growing and profitable Finnish company providing SaaS video cloud services. Our company serves customers from over 60 countries. Icareus OTT solution is a turnkey white-label video cloud solution for media, TV and content owners. It offers versatile tools for the production, management, publication and (optionally) commercialization of live streaming, videos and events.
More information: https://icareus.com/products/white-label-ott-platform/


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Eerikkilä integrates Icareus Video Cloud into MyE.Way for video coaching and training

12.3.2025, Eerikkilä has implemented Icareus Video Cloud as part of their MyE.Way service, bringing a whole new dimension to coaching, training and player development.

With the overhaul, more than 1,400 annual matches, events and other videos will be made available through the MyE.Way service.

The integration allows for comprehensive and visual learning, where coaches can use recorded matches and training videos as teaching material. This helps to illustrate game situations, tactical choices and individual areas for development. The video editing and annotation tools support coaching by helping to focus instruction on the moments that are most relevant to player development.

On the other hand, players can learn independently by reviewing their own performance and comparing it with previous games, which contributes to personal development and self-assessment. Overall, the effective use of video makes coaching more interactive, personalised and effective. The integration will allow for a more extensive use of video in training and coaching processes, making Icareus Video Cloud a powerful tool for player development for the MyE.Way service.

Video recordings become part of daily routine - without extra steps

Icareus Video Cloud was integrated with Eerikkilä’s MyE.Way service using Icareus’ open interface, allowing coaches and players to access videos without having to log in or switch between platforms. This enables, among other things:

This makes the coaches’ job easier and helps players to develop through analysis and feedback. In addition, Icareus Video Cloud offers a new level of flexibility and fluidity for intra-team communication by allowing video management, editing and sharing on a single platform.

More effective coaching and player development through video

Benefits for Eerikkilä’s coaches and players

With this solution, Eerikkilä can further strengthen its position as a pioneer in Finnish data leadership and player development.


Eerikkilä – A pioneer in world-class sports and coaching

Eerikkilä is a Finnish sports and training centre focusing on high-performance sports, coaching and player development. It offers modern training environments, expert coaching and advanced analytical tools for top players, coaches and teams in various sport disciplines. In football and basketball coaching in particular, Eerikkilä is known for its systematic and data-driven approach to player development.

Eerikkilä is supported by a strong research and analytics-based coaching model that utilises the latest technology and data to monitor the development of athletes. The centre also organises training sessions, events and camps for both professional and young athletes.

MyE.Way – An advanced player development and coaching tool

MyE.Way is a digital service developed by Eerikkilä to support player development and coaching. It brings together players’ performance data, test results, training diaries and match analyses, enabling individual development monitoring and planning.

The service provides coaches with a powerful tool to analyse players’ strengths and development areas and supports the overall coaching process for teams. MyE.Way also allows athletes to monitor their own development and receive feedback on their performance.

Icareus Ltd is a growing and profitable Finnish company specialising in video cloud services, founded in 2001. Icareus Ltd. is a respected operator with extensive experience in live webcasting and cooperation with sports federations. The company has enjoyed successful cooperation with the Baseball Association, Veikkaus, F-League and Salibandy League, among others.

Our main customers are video professionals such as sports organisations, TV channels, operators and media houses. We have clients from around 60 countries in Asia, the Middle East, Europe, Africa, South and North America.

Icareus Video Cloud is the most versatile video solution in Europe. Icareus Video Cloud offers numerous features such as virtual and hybrid events and live broadcasts, video-on-demand streaming services, customisable video portals, video subtitling and editing tools, social media integrations, subscriber management, ad management, paywalls and a handy mobile app for uploading videos to the service. All Icareus video services are always brand-safe, customer-facing services, with features of the customer’s choice.

Our main customers are video professionals such as sports organisations, TV channels, operators and media houses. We have clients from around 60 countries in Asia, the Middle East, Europe, Africa, South and North America.

Find us at IBC2025!

Meet the Icareus team at IBC2024

IBC is the world’s most influential media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors.

Icareus is showcasing world leading OTT and Broadcast solutions at IBC2025!

IBC2025 is coming in September and we are excited to showcase our latest solutions at the event:

  • Latest upgrade to our white-label multitenant Icareus Video Cloud OTT platform introduces full APIs for system integrators to add value and personal touch to when building custom video solutions for their broadcasters, operators and enterprise customers. We can also provide template based white-label OTT applications for Smart TVs, set-top boxes, HbbTV, mobile and web or fully custom apps provided by our valued partner.
  • Icareus Audience Measurement 3.0 – multi-standard solution to understand your viewership via customizable dashboards containing unique insight previously unseen for broadcasters and operators as. For mentization of the operators and broadcaster services we also offer Icareus Addressable TV advertising solution.
  • Icareus Playout DVB head-end broadcast platform with EPG, PSI-SI, HbbTV and SSU-OTA carousel for Operators and broadcasters. Platform also includes: Icareus EPG Monitor, the latest addition to PSI/SI EPG platform, offers robust tools for real-time EPG monitoring, error detection, and data validation across multiple channels and regions – Stay tuned, we will release more info soon!

Meet us @IBC2025

 Stand 5.C40

12. – 15. September 2024

RAI, Amsterdam, The Netherlands


IBC2025 banner


Find us at IBC2025!

Meet the Icareus team at IBC2024 IBC is the world’s most influential media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and


Read More »


Find us at IBC2024!

Meet the Icareus team at IBC2024 IBC is the world’s most influential media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and


Read More »


11 highlights of the 11th HbbTV Symposium 

Discover the dynamic landscape of television technology as we dissect the highlights from the 11th HbbTV Symposium in Naples, Italy. From broadcasters embracing direct-to-consumer models to advancements in HbbTV standards like OppApp, the blog post navigates through the evolving trends that promise to redefine the television viewing experience.


Read More »

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Terveyskylä.fi Gets a Makeover: HUS Adopts Icareus Video Cloud

Helsinki, 18.06.2024 – The Terveyskylä.fi service ecosystem, developed and maintained through collaboration by Finland’s university hospitals, has successfully transitioned to the Icareus Video Cloud. This nationwide service will now have its media content managed and distributed via the Icareus Video Cloud. As part of this transition, more than 260 hours of video and audio content, along with over 4,000 media files, have found a new home.

Terveyskylä.fi has established itself as a key digital health service platform in Finland, offering a wide range of content such as the Terveyskylä Houses, Omapolku services, and various mobile and online applications. Video and audio files play a crucial role in these services and are actively utilized.

Icareus Video Cloud met the needs of HUS (and Terveyskylä) by providing a comprehensive solution for editing, subtitling, managing, and publishing video and audio media across various services and platforms.

Icareus CEO, Toni Leiponen, commented on the delivery:

“We are very pleased to offer even more comprehensive online video services to Terveyskylä, whose content is produced by experienced professionals in eServices. For years, we have been providing video solutions for the New Children's Hospital, and it's great that our service now also covers Terveyskylä’s video services. We’re proud to contribute to the well-being of society.”
Toni Leiponen
CEO, Icareus

Thanks to Icareus Video Cloud, Terveyskylä’s digital video services are now accessible to a broader audience, meeting the WCAG 2.1 AA-level accessibility requirements.

During the extensive implementation, Icareus Video Cloud was tailored to meet HUS’s needs, and existing media content was smoothly migrated to the new system. Video embeds and links were also updated.

Soile Tammelin, Product Manager for HUS eHealth Development Services, commented on the start of the collaboration between Terveyskylä and Icareus:

“Instructional videos for patients, training videos for professionals, and video-based peer stories are an important part of Terveyskylä’s content. I am delighted that, through excellent collaboration with Icareus, we have been able to release accessible versions of our videos in more languages. The Icareus project team has worked weekly on building and developing the services.”
Soile Tammelin
Soile Tammelin
Product Manager, HUS

Training was conducted in two phases, first for key users and then for general users, ensuring all user groups can make the most of the new software service.

The partnership with Icareus enabled a smooth and rapid implementation, ensuring an improved video user experience for Terveyskylä.fi.


Terveyskylä’s services are developed in collaboration with Finland’s university hospitals, with the Helsinki University Hospital (HUS) providing ICT services. In addition to university hospitals, the service ecosystem is also utilized by several well-being areas, where Terveyskylä forms an integral part of their service chains.

Founded in 2001, Icareus Ltd is a growing, profitable Finnish company that offers SaaS video cloud services. We serve customers in over 60 countries. Our main product, the customizable Icareus Video Cloud service, enables organizations to launch professional video services. It is suitable for both internal and external use in various contexts, such as content services, virtual and hybrid events, communication, marketing, and training—easily and affordably from the cloud, accessible on all devices.

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Icareus Playout Selected for Bosnia and Herzegovina’s DVB-T2 Rollout

Helsinki, 04.09.2024 – Icareus is pleased to announce that it has been selected to provide its Icareus Playout platform for the DVB-T2 rollout in Bosnia and Herzegovina, in partnership with Odašiljači i veze (OIV) of Croatia.

OIV was contracted for the Project of Digitization of Public Broadcasting Services in Bosnia and Herzegovina, marking a significant step forward in completing the country’s Digital Terrestrial Television (DTT) project, which has faced delays for nearly a decade. Icareus’ Playout technology will ensure reliable and efficient network management across the region, supporting the transition to modern broadcasting standards.

Following the successful completion of the first phase by OIV in 2016, Bosnia and Herzegovina’s DTT project is now entering its final stages. This long-awaited continuation will complete the second and third phases of digitization, enabling all citizens to access Public RTV services via the DVB-T2 digital platform. The entire system is expected to be operational by mid-2025, with most citizens gaining access to the new digital signal by the end of 2024.

Croatia’s OIV has been an Icareus Playout customer since 2016, making it a natural choice to continue the long-term partnership for this project. Icareus’ Playout EPG Platform will be used to manage the PSI/SI and EPG for the entire network.

“Relying on Icareus Playout was a logical decision, as OIV has already verified the Icareus Playout EPG server. It enables OIV to offer a better TV experience by efficiently managing channel line-ups and network parameters.”
Mr Nikola Perković
Head of Video Services Management Department, OIV

"We are proud to have partnered again with OIV to deliver a state-of-the-art EPG solution for the latest DVB-T2 deployment in Europe. This project exemplifies our commitment to innovation and quality in the broadcasting industry. By leveraging our Icareus Playout platform, the public broadcasters of Bosnia Herzegovina are finally taken into digital era!”
Mr Mikko Karppinen
Director, Icareus


Icareus Playout Platform has been in production since 2004 and is trusted by leading operators and broadcasters serving customers in 50 countries.  Icareus Playout product family includes Icareus Playout EP PSI/SI and EPG server, Icareus CS DSM-CC Carousel server for HbbTV and other Interactive TV standards, Icareus Playout DVB SSU server for over-the-air updates and Icareus Playout Compact Lab solution for research, development and testing TV services. For more information about solution visit: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/  

Icareus Playout offers a versatile solution for monitoring and managing Electronic Program Guide (EPG) content, enhancing the overall television experience for viewers. Seamlessly integrated into the customer’s systems, the platform ensures high-quality, real-time EPG workflows that operate continuously, 24/7. 

Read more about the PSI/SI & EPG Generator: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-generator-server/

Read more about EPG monitoring: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-monitor/

Renowned globally as a broadcast solution, Icareus Playout has been selected by leading broadcasters and DVB operators across Europe and the MENA region. Notable customers include Arabsat, Asharq News, Arqiva, BVN, Dialog TV, DU, France24, Freesat, Mediaset, Persidera, Telefonica, Telenet, Telespazio, and RAI. The platform is praised for its modularity, security, and robustness, which enable seamless multichannel and network EPG data management. Icareus Playout supports unique configurations, including EPG data sources, EIT tables, PSI/SI descriptors, and bespoke setups tailored to specific operational needs.

Icareus Ltd is established 2001 and has a headquarters in Helsinki, Finland. Combining online and broadcast technologies have been the core of our activities over two decades, true pioneers some say. We’ve been making the change from linear TV to today’s multi-screen experience. Millions of consumers enjoy Icareus solutions via our broadcaster, operator, OTT and OVP customers in over 60 countries.

Icareus TV & Video Cloud and Icareus Playout, a trusted broadcast platform for EPG, Data carousels and OTA support solutions for HbbTV, OTT, TV Everywhere, Addressable TV advertising and Audience Measurement. More information: https://www.icareus.com

Odašiljači i veze d.o.o. (OIV) – With more than 95 years of tradition and experience OIV operates in the core of broadcasting and telecommunication industries, providing complete radio and television broadcasting services, audio-visual content and data distribution, fibre-optic lease, co-location as well as modern media services. More information: https://www.oiv.hr/


For more Information:  

Ms. Jessica Glad 
Marketing 
Icareus Ltd 

Email: [email protected] 
Telephone: +358 (0)9 2289 0801 

 

Follow Icareus on:  

LinkedIn: https://www.linkedin.com/company/icareus-ltd- 

 

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Persidera Partners with Icareus and Video Progetti to Bring Advanced HbbTV Solutions to Italian Broadcasters

Helsinki, 15.08,2024:  Icareus, a leading provider of HbbTV (Hybrid Broadcast Broadband TV) solutions, has partnered with Persidera, the premier network operator in Italy, and Video Progetti, Italy’s #1 broadcast systems integrator, to bring state-of-the-art HbbTV-based services to broadcasters and publishers across the Italian market. This strategic collaboration aims to enhance the viewing experience for audiences and offer Persidera customers innovative tools to better engage their viewers.

The joint solution from Icareus, Video Progetti and Persidera leverages cutting-edge HbbTV technology, which seamlessly integrates broadcast and broadband content. This enables broadcasters to deliver a richer, more interactive experience to their audiences. This real-time access to viewing data allows operators and broadcasters to make informed decisions without the delay of waiting several days for panel-based metrics.

The offering includes a comprehensive suite of HbbTV applications and solutions, such as:

  • Audience Measurement: Accurate and real-time data collection to help broadcasters understand viewer behaviour and preferences, enabling more targeted and effective programming and advertising.
  • Electronic Program Guides (EPGs): Interactive and user-friendly program guides that make it easier for viewers to discover and access content.
  • Launchers: Customized launch interfaces that provide a gateway to various broadcast and on-demand services, offering viewers a personalized and streamlined content discovery experience.
  • Live Streaming: High-quality, uninterrupted live streaming capabilities, allowing broadcasters to reach their audiences on multiple devices, anytime and anywhere. In addition, niche audience and events can be served better via HbbTV channels instead of consuming broadcast capacity.
  • Radio: Integration of radio services within the HbbTV framework, offering users a one-stop solution for both visual and audio content.
  • HbbTV signalling: Persidera’s capability to provide advanced signalling to ensure accurate and versatile HbbTV application management as well as synchronization is guaranteed with Icareus Playout platform.

Central to the collaboration is the Icareus Video Cloud, a powerful OTT platform designed to manage and optimize the all the Live and on-demand video services including also tools e.g. for user experience (UX), Electronic Program Guides (EPGs), and HbbTV and other video applications. In this project it will empower broadcasters with:

  • User Experience (UX) Management: Tools to create and manage seamless, user-friendly interfaces that enhance viewer engagement and satisfaction. This allows broadcasters to design personalized experiences tailored to different audience segments.
  • EPG Management: A robust solution for managing EPGs, enabling broadcasters to effortlessly update program schedules and deliver real-time information to viewers. The Icareus Suite supports rich metadata and integrates seamlessly with other broadcast systems.
  • Application Management: A comprehensive platform for developing, deploying, and managing HbbTV applications, ensuring broadcasters can quickly and efficiently roll out new services and features. This includes the ability to launch and manage interactive applications such as quizzes, voting, and targeted advertising, enhancing viewer interaction.

"We are thrilled to introduce our advanced HbbTV solutions to the broader Italian market through this collaboration with Persidera and Video Progetti. By joining forces, we will equip broadcasters with the tools needed to thrive in an increasingly competitive media environment, while elevating the viewing experience for audiences across Italy."
Toni Leiponen
CEO, Icareus

Persidera, with its extensive network infrastructure and deep understanding of the Italian broadcasting market, is the ideal partner to bring these innovative solutions to life.

"By combining our network capabilities with Icareus' expertise in HbbTV, we are enabling broadcasters to offer more interactive and engaging content to their viewers. This partnership represents a significant step forward in the evolution of television in Italy."
Guido Fermetti
COO, Persidera

"We are excited to play a crucial role in this partnership, leveraging our experience in broadcasting technology to help deliver these advanced solutions to the Italian market with our integration and post-sales support services."
Francesco Struzzi
Sales Director, Video Progetti

The alliance between these companies underscores a shared commitment to innovation and excellence in broadcasting. Together, they are poised to set a new standard for HbbTV services in Italy, driving the future of television and offering broadcasters the tools to stay ahead in an ever-evolving industry.


Icareus Playout Platform has been in production since 2004 and is trusted by leading operators and broadcasters serving customers in 50 countries.  Icareus Playout product family includes Icareus Playout EP PSI/SI and EPG server, Icareus CS DSM-CC Carousel server for HbbTV and other Interactive TV standards, Icareus Playout DVB SSU server for over-the-air updates and Icareus Playout Compact Lab solution for research, development and testing TV services. For more information about solution visit: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/  

Read more about the PSI/SI & EPG Generator: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-generator-server/

Read more about EPG monitoring: https://icareus.com/products/icareus-playout-broadcast-service-management-platform/epg-monitor/

Icareus Ltd is established 2001 and has a headquarters in Helsinki, Finland. Combining online and broadcast technologies have been the core of our activities over two decades, true pioneers some say. We’ve been making the change from linear TV to today’s multi-screen experience. Millions of consumers enjoy Icareus solutions via our broadcaster, operator, OTT and OVP customers in over 60 countries.

Icareus TV & Video Cloud and Icareus Playout, a trusted broadcast platform for EPG, Data carousels and OTA support solutions for HbbTV, OTT, TV Everywhere, Addressable TV advertising and Audience Measurement. More information: https://www.icareus.com

Persidera – Persidera is the leader in the Italian market of media services for independent publishers. 100% of the share capital is held by the sole shareholder F2i TLC 2 SpA. The Company’s core business is the provision of DTT Network Transmission Service, hosting more than 50 Radio/TV channels on its 3 national Networks which cover more than 96% of the national population. The channel management services broadcast on its Networks are provided through a proprietary Headend infrastructure, constantly maintained at the most advanced state of technology and with reliability standards at the top of the market. For more information, visit: https://persidera.it/.

Video Progetti S.r.l. is a leading Italian company which has been working for over 20 years in the distribution and integration of professional equipment for television, cinema and telecommunications. Having offices both in Rome and Milan, Video Progetti is constantly in touch with the key players in these fields and participates in the development of the broadcast industry by offering our clients the most up-to-date production technology. For more information, visit http://www.videoprogetti.it.


For more Information:  

Ms. Jessica Glad 
Marketing 
Icareus Ltd 

Email: [email protected] 
Telephone: +358 (0)9 2289 0801 

 

Follow Icareus on:  

LinkedIn: https://www.linkedin.com/company/icareus-ltd- 

 

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New Release: Audience Measurement 3.0 Solution for Operators and Broadcasters

Helsinki, 15.08,2024:  Icareus is happy to announce its new version of Audience Measurement solution at IBC2024. It will be showcased at the IBC2024 exhibition held in September in Amsterdam and is immediately  available as cloud service to our customers.

Connectivity is transforming audience measurement by enabling real-time data collection and more accurate insights into viewer behaviour. Icareus Audience Measurement solution offers TV operators, broadcasters, and other service providers tools to gather detailed information on how audiences are engaging with their TV channels. This data is collected in real-time directly from Smart TVs and set-top boxes. The solution supports multiple standards, including interactive TV environments like MHP and HbbTV, and is compatible with all major TV brands such as Samsung, LG, and Sony.

Traditional audience panels should be complemented, or even replaced, with direct, real-time data collection systems like Icareus Audience measurement, because they often rely on a limited number of devices, and thus can miss key insights. Icareus Audience Measurement collects data from all connected devices in the TV network, offering real-time insights that are far more comprehensive and reliable, even for niche channels on e.g. satellite platforms.

This real-time access to viewing data allows operators and broadcasters to make informed decisions without the delay of waiting several days for panel-based metrics. Additionally, Icareus can fine-tune panel sizes as needed to meet different cost and operational requirements, providing flexibility and efficiency.

All the data is presented in flexible, customizable Icareus Audience Dashboards that allows data analysists to customize their experience by modifying and building their own KPIs and dashboards. For full transparency and data management, all collected data can be exported to third-party data management platforms or enriched with additional third-party data, enhancing the usability, depth and value of the system. Our Analytics APIs help 3rd parties to exploit the platform to its full extend with their existing and in-house solutions.

Icareus Audience Measurement can be used in multiple use-cases to improve broadcasters and operators’ operations, viewer engagement and revenues:

  • Improving Viewer Experience by understanding viewer preferences
  • Advertising Revenue Optimization via improved viewer data for more precise ads targeting
  • Competitive Benchmarking to understand market share and channel performance
  • Content Development, Programming and Scheduling decisions by providing understanding which shows, genres and time slots attract the most viewers
  • Audience Engagement and Retention by analyzing the demographics, geographic and behaviours of audiences

Read more about the solution: https://icareus.com/products/audience-measurement/

Or if you are coming to IBC2024, please book a meeting with us: https://icareus.com/events-ibc-2024/

Icareus Ltd is established 2001 and has a headquarters in Helsinki, Finland. Combining online and broadcast technologies have been the core of our activities over two decades, true pioneers some say. We’ve been making the change from linear TV to today’s multi-screen experience. Icareus solutions are enjoyed by millions of consumers via our broadcaster, operator, OTT and OVP customers in over 60 countries.

Icareus TV & Video Cloud and Icareus Playout, a trusted broadcast platform for EPG, Data carousels and OTA support solutions for HbbTV, OTT, TV Everywhere, Addressable TV advertising and Audience Measurement.


For more Information:                                                                                                  

Ms. Jessica Glad
Marketing
Icareus Ltd

Email: [email protected]
Telephone: +358 (0)9 2289 0801

Follow Icareus on:

LinkedIn: https://www.linkedin.com/company/icareus-ltd-

Find us at IBC2024!

Meet the Icareus team at IBC2024

IBC is the world’s most influential media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors.

Icareus is showcasing new solutions for the first time at IBC2024!

IBC2024 is coming soon and we are excited to showcase our new solutions at the event for the first time:

  • Totally new Icareus Audience Measurement 3.0 – multi-standard solution to understand your viewership via customizable dashboards containing unique insight previously unseen for broadcasters and operators – Stay tuned, we will release more info soon!
  • EPG Monitor, the latest addition to PSI/SI EPG platform, offers robust tools for real-time EPG monitoring, error detection, and data validation across multiple channels and regions – Stay tuned, we will release more info soon!
  • Latest upgrade to the Icareus Video Cloud OVP / OTT platform introduces full APIs for system integrators to add value and personal touch to when building custom video solutions for their Broadcaster, operator and enterprise customers.

And don’t forget our trusted solutions:

  • Icareus Playout DVB head-end broadcast platform with EPG, PSI-SI, HbbTV and SSU-OTA carousel for Operators and broadcasters.
  • Icareus white-label OTT applications for Smart TVs, HbbTV, mobile and web.
  • Addressable TV advertising for Operators and broadcasters.

Meet us @IBC2024

 Stand 5.C43

13. – 16. September 2024

RAI, Amsterdam, The Netherlands


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