TVEkstra and Icareus join forces to offer addressable TV in Turkey
Helsinki, 28.8.2019, TVEkstra, the leading Addressable TV Agency in Turkey, announced a partnership with Icareus to offer Addressable TV Advertising for Turkish TV networks. TVEkstra will use Icareus Addressable TV solution to run campaings to HbbTV enabled SmartTVs.
Blog: Top 6 Take-aways from the 7th HbbTV Symposium
Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going. HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.
Blog: Addressable TV @dmexco 2018
dmexco, the event, meeting place & a community for key players in digital business, marketing and advertising. We went to see how addressable TV market is doing.
Blog: Making Addressable TV happen
Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.