Blog: Making Addressable TV happen
Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.
Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one
Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey […]
Mediaset rolls out their HbbTV services with Icareus
Helsinki, 23.5.2018, Mediaset, the leading commercial broadcaster in Italy, launched their hybrid, broadcast and broadband services (HbbTV) services in 2017 with the help of Icareus. Icareus delivered new HbbTV Carousel solutions to Mediaset, that was rigorously tested to support the simulcast of the legacy MHP platform and HbbTV, the critical requirement in Italy. Icareus solution […]
Icareus EPG Platform to Phuong Nam Company in Vietnam
Helsinki, 23.5.2018, Phuong Nam Television Company, has selected Icareus Playout EPG platform to manage and distribute their Electronic Program Guide information in all of their cable networks. The delivery includes a turn-key solution to enhance the user experience by providing full 7 day EPG data on all premium channels. Icareus Playout enabled them to easily […]