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Watch our Elina telling about IP Sweden’s multi-tenant OTT delivery, TV Ekstra Addressable TV case and Icareus Playout EPG delivery to France24 as well as our latest HbbTV Blog.
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Find us at IBC2026!
Icareus is showcasing world leading OTT and Broadcast solutions at IBC2026! IBC2026 is coming in September and we are excited to showcase our latest solutions
Why Having a TV App Matters in Sports Streaming
Sports streaming is often discussed through reach, rights, and devices, but the viewing environment matters too. For live sports, the TV screen remains an important part of how fans follow matches together and why TV apps can strengthen the overall value of a sports streaming service.
The FAST Market is Maturing: Discoverability is becoming a structural challenge
Launching FAST channels has become straightforward. Making them discoverable has not. As the market matures, the challenge is shifting from content availability to how services are structured and presented to the viewer.