What is DVB-TA? (Targeted Advertising)
DVB-TA is the new specification by DVB Project that defines a technical framework to offer dynamic ad substitution on broadcast networks. It is an good initiative to bring economies of scale and interoperability between different ad and broadcast platforms.
Icareus Addressable TV Technical Specification
This document provides detailed technical details on Icareus Addressable TV Formats, +Activations and Creatives Formats are: SwitchIn, ActiveAd, VideoSwap and Promote +Activations are: Long-form video, Coupon, 1Pager and Microsite Creatives: Leaderboard, Medium Rectangle, L-Banner, Video For additional information please do not hesitate to contact us! updated: 30.05.2019
Icareus Addressable TV Advertising General Presentation (EN)
This is a general presentation on Icareus Addressable TV Solution