Behind The Screens: Securing Trust in Modern TV Measurement
As audience measurement systems grow to include vast amounts of data from Smart TVs, set-top boxes, and HbbTV devices, a key question emerges: Can we trust the data? Traditional panel-based systems earned trust over the years by being transparent and built on solid statistical methods. But today, we’re dealing with data from tens of millions […]
From Panels to Pixels: The New Era of TV Measurement
Audience measurement has traditionally relied on small, representative panels such as those maintained by Nielsen, Kantar Media, AGF Videoforschung and BARB. While these have offered consistent benchmarks for decades, the explosion of viewing options across digital, time-shifted, and connected platforms has outgrown the limitations of small-sample data. The industry is shifting toward a more comprehensive […]
New Release: Audience Measurement 3.0 Solution for Operators and Broadcasters
Helsinki, 15.08,2024: Icareus is happy to announce its new version of Audience Measurement solution at IBC2024. It will be showcased at the IBC2024 exhibition held in September in Amsterdam and is immediately available as cloud service to our customers. Connectivity is transforming audience measurement by enabling real-time data collection and more accurate insights into viewer […]
Blog: The importance, and challenge, of TV Pixel
TV Pixel, loved by advertisers, needed by broadcasters, crucial for content owners, controlled by regulators (via e.g. GDPR). Read how the TV Pixel can be used to identify the TV, or viewer in the very best case.
Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one
Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey […]