Persidera Partners with Icareus and Video Progetti to Bring Advanced HbbTV Solutions to Italian Broadcasters
Helsinki, 15.08,2024: Icareus, a leading provider of HbbTV (Hybrid Broadcast Broadband TV) solutions, has partnered with Persidera, the premier network operator in Italy, and Video Progetti, Italy’s #1 broadcast systems integrator, to bring state-of-the-art HbbTV-based services to broadcasters and publishers across the Italian market. This strategic collaboration aims to enhance the viewing experience for audiences […]
11 highlights of the 11th HbbTV Symposium
Discover the dynamic landscape of television technology as we dissect the highlights from the 11th HbbTV Symposium in Naples, Italy. From broadcasters embracing direct-to-consumer models to advancements in HbbTV standards like OppApp, the blog post navigates through the evolving trends that promise to redefine the television viewing experience.
What is DVB-TA? (Targeted Advertising)
DVB-TA is the new specification by DVB Project that defines a technical framework to offer dynamic ad substitution on broadcast networks. It is an good initiative to bring economies of scale and interoperability between different ad and broadcast platforms.
Icareus HbbTV Carousel streamer servers to Open Beyond TV Channel in Greece
Open Beyond, a Greek commercial free-to-air TV channel, has acquired Icareus Playout Carousel platform to provide hybrid broadcast and broadband (HbbTV) interactive TV services in Greece.
Blog: Why HbbTV is do or die for broadcasters?
TV viewing has changed. Fact that everyone in the industry has accepted: broadcasters, advertisers, operators and content owners. Content consumption is moving from linear to catch-up at a pace that no-one can really forecast.
Blog: Top 6 Take-aways from the 7th HbbTV Symposium
Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going. HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.
Audience Measurement from 2 million+ Turkish TVs and HbbTV services for four channels with the effort of one
Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey […]
Mediaset rolls out their HbbTV services with Icareus
Helsinki, 23.5.2018, Mediaset, the leading commercial broadcaster in Italy, launched their hybrid, broadcast and broadband services (HbbTV) services in 2017 with the help of Icareus. Icareus delivered new HbbTV Carousel solutions to Mediaset, that was rigorously tested to support the simulcast of the legacy MHP platform and HbbTV, the critical requirement in Italy. Icareus solution […]
Icareus’ End-to-End HbbTV Platform to leading terrestrial operator Emitel
Helsinki, 15.2.2018, Icareus has delivered a turnkey HbbTV solution to Emitel, the national terrestrial TV network operator in Poland. With the new Icareus system Emitel is start the HbbTV service offering for TV viewers in Poland.