IBC TV Interview 2019 with Director Mr. Mikko Karppinen

IBC2019 Interview with Mikko Karppinen

In September was the time for the World’s most influential media, entertainment and technology show, the IBC 2019. And, of course, Icareus was a proud part of it. We are happy to share with you the quick interview made to our Icareus’ Co-founder and CTO, Mr. Mikko Karppinen. Interview from the official IBC website, also […]

Icareus Video News 2019-08

Icareus News Video 2019-08

We have great news again! Watch our latest News video: Watch our Elina telling about IP Sweden’s multi-tenant OTT delivery, TV Ekstra Addressable TV case and Icareus Playout EPG delivery to France24 as well as our latest HbbTV Blog. 

TVEkstra and Icareus join forces to offer addressable TV in Turkey

TVEkstra and Icareus join forces to offer addressable TV in Turkey

Helsinki, 28.8.2019, TVEkstra, the leading Addressable TV Agency in Turkey, announced a partnership with Icareus to offer Addressable TV Advertising for Turkish TV networks. TVEkstra will use Icareus Addressable TV solution to run campaings to HbbTV enabled SmartTVs.

Blog: Why HbbTV is do or die for broadcasters?

HbbTV is do or die for broadcasters

TV viewing has changed. Fact that everyone in the industry has accepted: broadcasters, advertisers, operators and content owners. Content consumption is moving from linear to catch-up at a pace that no-one can really forecast.

Blog: The importance, and challenge, of TV Pixel

TV Pixel, loved by advertisers, needed by broadcasters, crucial for content owners, controlled by regulators (via e.g. GDPR). Read how the TV Pixel can be used to identify the TV, or viewer in the very best case.