TV Pixel, loved by advertisers, needed by broadcasters, crucial for content owners, controlled by regulators (via e.g. GDPR). Read how the TV Pixel can be used to identify the TV, or viewer in the very best case.
Top 6 Take-aways from the 7th HbbTV Symposium. Read my view on where the market is going.
HbbTV is seeing a steady growth and the industry commitment is there. Operators start to embrace it with the new OpApps spec. Addressable TV will have the biggest impact on the industry over the next 5 years.
Data driven advertising is making it’s way to broadcasters’ linear offering and offering clear benefits to all parties: viewers, advertisers and broadcasters. Addressable TV is changing TV Advertising and the time to jump the bandwagon is now.
Helsinki, 23.5.2018, Icareus has delivered a turnkey HbbTV solution to ATV, the leading commercial broadcaster in Turkey. ATV wanted to offer more to their viewers and to understand better how their channels are watched, so they turned to Icareus to design and deliver a complete SmartTV service based on HbbTV (www.hbbtv.org). Icareus build a turnkey HbbTV solution based on its existing products that enabled ATV (www.atv.com.tr) and its sister channels A Haber, A Spor and children’s’ channel Minika to offer valuable services to their viewers via SmartTVs.
Helsinki, 23.5.2018, Mediaset, the leading commercial broadcaster in Italy, launched their hybrid, broadcast and broadband services (HbbTV) services in 2017 with the help of Icareus. Icareus delivered new HbbTV Carousel solutions to Mediaset, that was rigorously tested to support the simulcast of the legacy MHP platform and HbbTV, the critical requirement in Italy. Icareus solution will allow them to expand their HbbTV services.
Helsinki, 15.2.2018, Alfa TV, a growing TV channel in Finland has taken the Icareus TV Everywhere solution in use as a cloud service.
Helsinki, 15.2.2018, Icareus has delivered a turnkey HbbTV solution to Emitel, the national terrestrial TV network operator in Poland. With the new Icareus system Emitel is start the HbbTV service offering for TV viewers in Poland.
