Icareus to Provide its Playout EPG Solution to Asharq News

Helsinki, 7.10,2021:  Asharq News selected Icareus’ trusted broadcast platform Icareus Playout EPG platform to manage and distribute EPG data of the news channel distributed via satellite.

Asharq News, launched on in November 2020, is a 24/7, multiplatform Arabic news service reaching across the Arab world and beyond with a unique approach: news and in-depth analysis reported through the prism of the economy to empower people in their everyday lives.

The Asharq News experience is delivered through a dedicated television channel, as well as multiple digital platforms, offering continuous insights into the people, events, organisations and ideas that impact the Middle East and North Africa (MENA) region as well as international markets.

Asharq News needed a best-of-breed EPG solution to manage the programme information of its dedicated news channel. Icareus Playout platform was selected based on its trusted PSI/SI and EIT generator that is adopted by other leading broadcasters and DVB operators in Europe and MENA including Arabsat, Arqiva, BVN, DialogTV, France24, Freesat, Mediaset, Telespazio, RAI etc.  

Icareus Playout is a modular, secure and robust broadcast platform for managing multichannel EPG data. It enables distinctive configuration of EPG data sources, EIT tables, PSI/SI descriptors, and allows even custom configurations.

Icareus Playout allows Asharq News to manage its Electronic Program Guide in a flexible manner to offer a better TV experience to its viewers. Icareus Playout is tightly integrated to Asharq News’s’ BTS Traffic System to provide a seamless 24/7 fully automated EPG content workflow. In addition to Asharq News Satellite broadcast channels, Icareus EPG platform provides centralized EPG data management and ingestion to the station’s online environment with its automatic XML output generation.

Icareus’ Managing Director Mr Toni Leiponen comments:High quality EPG data significantly increases viewer satisfaction and it is vital that our customers can rely on us to provide it. Icareus Playout offered Asharq News peace-of-mind to meet their high criteria for both delivery time and operations.“

Omran Abdullah, Director of Engineering at Asharq News commented: “We always look to invest in, and partner with, reliable technology providers that have a proven track record in the field. Icareus Playout will undoubtedly enhance our viewers’ EPG experience across the MENA region.”.

Icareus Playout EPG solution offers Trusted Broadcast Technology enjoyed by leading broadcasters and operators globally for over a decade. Icareus Playout EP110 server is a full-scale PSI/SI generator server targeted for operators and broadcasters to manage their DVB multiplexes and channel line-ups. The tested integrations to multiplexes, EPG data providers, network management systems and Icareus Suite enable quick deployment and high reliability. Icareus global reseller and systems integrator partners offer high service levels and peace-of-mind to our customers. For more information about solution visit: http://www.icareus.com/icareus-playout/#ep 

About Icareus Playout

Icareus Playout product family includes Icareus Playout EP PSI/SI and EPG server, Icareus CS DSM-CC Carousel server for HbbTV and other Interactive TV standards, Icareus Playout SSU server for over-the-air updates and Icareus Playout Compact Lab solution for research, development and testing TV services. Icareus Playout solutions have been deployed in broadcasting production since 2004 is trusted by world leading TV operators and broadcasters serving customers in 50 countries like SES (Luxemburg), Arabsat (UAE), Cyfrowy Polsat (Poland), NovaTV (Czech) Mediaset (Italy). For more information about solution visit: http://www.icareus.com/icareus-playout 

Icareus Ltd is established 2001 and has a headquarters in Helsinki, Finland. Combining online and broadcast technologies have been the core of our activities over a decade, true pioneers some say. We’ve been making the change from linear TV to today’s multi-screen experience. Icareus’ customizable end-user apps provide unique TV experience with economical service launch and maintenance on any device. Icareus solutions are enjoyed by millions of consumers via our broadcaster, operator, OTT and OVP customers in over 60 countries.

Icareus provides cloud solutions for TV and video services and trusted broadcast EPG, Carousel, OTA and Lab head-end products. Our platforms support solutions for HbbTV, ATSC 3.0, OTT, TV Everywhere, Addressable TV advertising and Audience Measurement. More information: https://www.icareus.com

Keywords EPG Server, EIT generation, PSI/SI server, broadcast server, electronic program guide, broadcast service management platform

More information and contacts:

Jessica Glad

Marketing and communication
Icareus Ltd
Email: jessica.glad[at]icareus.com
Puhelin: +358 (0)9 2289 0801

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About Asharq News

Asharq News, launched on 11.11.2020, is a 24/7, multiplatform Arabic news service reaching across the Arab world and beyond with a unique approach: news and in-depth analysis reported through the prism of the economy to empower people in their everyday lives.

The Asharq News experience is delivered through a dedicated television channel, as well as multiple digital platforms, offering continuous insights into the people, events, organisations and ideas that impact the MENA region and international markets.

An exclusive content agreement with Bloomberg Media, the business and financial information news leader, powers a key component, “Asharq Business with Bloomberg”, drawing on Bloomberg’s comprehensive coverage from more than 2,700 journalists and analysts globally.

“Asharq Business with Bloomberg” aims to become the premier Arabic-language business news provider, using multiple platforms to reach business leaders, as well as a younger generation that understands the importance of global economic, financial and corporate information. With this collaboration, Asharq Business teams (broadcast and digital) have access to Bloomberg’s extensive financial and economic content, analysis and market data, curating translated stories from Bloomberg to our platforms.

‘Connecting the Dots’ is Asharq News slogan that drives its journalistic work and sets its ultimate goal. The dots at Asharq News connect the news to its context, geographical setting, historical dimension, political depth, economic impact and social reality. Asharq News targets decision makers, businesspeople, entrepreneurs, and political and technology leaders through its economic content, as it addresses all aspects of political developments from an economic perspective.

Asharq News is headquartered in Riyadh, with central offices in the Dubai International Financial Centre, UAE, and Washington D.C., and has major hubs and studios in Cairo and Abu Dhabi. It also has regional offices and correspondents across key Arab countries and in global capitals, in addition to access to the content produced by hundreds of reporters from Bloomberg’s network around the world.

Asharq News is owned by the Saudi Research and Media Group (SRMG) established in London in 1972, SRMG is the Middle East’s largest publishing group and only publicly listed media company, with more than 16 publications and digital platforms providing the latest in political, financial, sports, and lifestyle news and analysis. 

Within its first three months of launch, Asharq News was awarded ‘ME Innovative Project of the year’ 2020- at the annual BroadcastPro Annual Summit & Awards and shortlisted as trendsetter. Furthermore, our design partner Clickspring Design won three categories and received three honorable mentions in this year’s Broadcast Production Awards. Asharq News Dubai Facility won ‘International Set of the Year’ and ‘Set Design Fabrication’.

Asharq News digital platforms:

Website: https://asharq.com/ 


Asharq Business with Bloomberg

Website: http://asharqbusiness.com/ 




Asharq News: http://onelink.to/6ftybm

Asharq Business: http://onelink.to/mkd3vw

Video on Demand (Asharq NOW): https://now.asharq.com/

Asharq News social media accounts:

Asharq Business with Bloomberg social media accounts:

Asharq News corporate social media accounts:

For more information, please contact:

Rosemary Youssef

PR Manager at Asharq News

Email: [email protected]

Mobile: +971564034988

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